Henkel Logo

Henkel LogoHenkel Logo PNG

The strength and vibrancy of the oval are used in Henkel’s corporate style, whose logo features this shape. Its horizontal position symbolizes the financial success and business development of the brand. At the same time, it demonstrates the enterprise’s success, stability, and charisma.

Henkel: Brand overview

Founder:Friedrich Karl Henkel
Düsseldorf, Germany
Henkel Corporation was founded in 1876 by a group of young individuals led by Fritz Henkel and is located in Düsseldorf, Germany. The company is involved in the multi-profile production of cleaning, washing, cosmetic products, and personal hygiene products.

Meaning and History

Henkel Logo History

The debut logo of the future industrial giant featured a lion lying against a backdrop of a gear wheel. This version was used until 1907, when the idea of a geometrically precise red oval emerged. In 1920, the company’s name, consisting of the founder’s surname, was added.

A radical design review dates back to 2002, when the corporation underwent a complete rebranding. The next change occurred in 2011.

What is Henkel?

Henkel is a German company that manufactures more than 25,000 different products for home and industrial use. It owns many well-known brands, such as Fa, Dial, Loctite, Persil, and Syoss. The company also owns Schwarzkopf, the best-selling shampoo in Europe. In addition, Henkel is a leader in the production of sealants and adhesives intended for the construction industry, transportation production, and electronics.

1920 – 1950

Henkel Logo 1920-1950

The debut logo consisted of three equal parts:

  • Name
  • Ellipse
  • Rectangle

The central element was the text. The word “Henkel” was executed in elongated, upward-stretched letters of a grotesque font. Their size precisely matched the width of the oval frame. The primary background was a green rectangle reminiscent of a label.

1950 – 1954

Henkel Logo 1950-1954

In 1950, the brand owners abandoned the rectangle. Therefore, designers left only the central part of the emblem – a red oval with an outline and an inner inscription.

1954 – 1959

Henkel Logo 1954-1959

The next redesign brought minor changes. The developers flattened the ellipse on the sides and gave it a rounded shape, and the word “Henkel” was reduced, leaving a lot of empty space around.

1959 – 1965

Henkel Logo 1959-1965

After the 1959 reconstruction, the inscription on the emblem became larger, and the oval became more elongated.

1965 – 1985

Henkel Logo 1965-1985

During this period, there was a significant transformation of the logo: designers elongated the oval, added two outlining stripes to it, and changed the font of the inscription.

1985 – today

Henkel Logo 1985-present

The current version of the logo looks completely opposite to all previous versions. The developers simply swapped the colors for this: red became white and vice versa. They also removed the double frame and drew one wide stripe around the oval.

Font and Colors

Henkel Emblem

The current label of the globally renowned corporation appeared in 2011 and has not yet undergone modernization. It represents a clear oval outlined by a bright red stripe. The company’s name is painted in the same color, located inside the oval on a light background.

Henkel Symbol

The main idea of the logo is modernity, relevance, and novelty. Therefore, it has a simple visual sequence, a dynamic color scheme, and a clear reference to purity. The fonts are simple, sans serif, giving the word the necessary clarity and stability.

Henkel color codes

Marvel RedHex color:#ec1b23
RGB:236 27 35
CMYK:0 89 85 7
Pantone:PMS Bright Red C