The DSWD logo is businesslike and austere, as a sign of an organization representing the highest state authority of the country. But in this case, the visual identity is very expressive and catchy thanks to the striking design. The emblem inspires confidence and shows respect for the individual.

DSWD: Brand overview

Founded:November 1, 1939
Quezon City, Philippines
DSWD (Department of Social Welfare and Development) is one of the executive bodies of the Philippines, whose activities are directly related to protecting the rights of citizens of this country to social security and further social development. The department was established on November 1st, 1939.

Meaning and History

DSWD Symbol

The visual recognition of the DSWD logo is at a high level, as it has not changed since the department’s creation. Today, the company logo performs two main tasks that this social institution sets for itself. The most important is the color palette, which is fully consistent with the flag of the Philippines. Also, visually, the emblem depicted on the logo conveys the organization’s objectives.

Despite DSWD appearing only in the late 30s, its history began in 1915. It was then that the Council of Public Welfare was created. The department is one of the executive bodies in the country, and it is intended for social development. In addition, the basis for the emergence of DSWD was the creation of the Bureau of Public Welfare in 1921.

What is DSWD?

It is one of the most important social institutions in the Philippines and has been in operation for over 80 years. During this time, the department’s specialists have helped millions of residents of the Asian state by implementing various social programs.

If we talk about the logo of the organization, then it consists of several elements at once: a verbal inscription, an emblem, and a slogan located at the bottom. Analyzing the department’s emblem, it may seem that it depicts a house plan. However, if you delve into the very essence of the logo, you can see two blue hands holding a red heart. The background is a white square with a yellow outline. Thus, the organization demonstrates that people are one of its most important values. This emblem is used as an icon on the official DSWD resources.

At the same time, there is also a full logo, where in addition to the image, a verbal inscription and the full name are also available. The brand name is in classic bold sans-serif. Dark blue capital letters are equal in size to the height of the emblem. If we talk about the full name, then it is made in a much smaller font. At the same time, bold type is not used, and the lines in the letters are thin and elegant. Only initial letters are capitalized.

Interestingly, the visual design of the DSWD logo is also very similar to that of Quezon City, where the department is headquartered. It is likely that this identity is directly related to the fact that the city’s coat of arms was also based on the national flag.

Font and Colors

DSWD Emblem

The two-word labels, namely the abbreviation and the organization’s full name, use different fonts. If we talk about the first line, then large capital letters are used there, made with the help of a classic bold sans-serif font. One can see the pleasing and unique writing style of the DSWD acronym, such as the rounded corners, similar to the top element on the heart in the emblem. At the same time, the full name is made in thin lines, which sometimes does not allow you to read the inscription immediately.

On the logo of the department, you can immediately notice the similarity with the national flag of the Philippines. Therefore, the main color palette is red-blue, in which bright yellow is also noticeable. At the same time, white is used as the background, the brightest and ideally contrasting with the main vibrant colors. Globally speaking, the color scheme is a direct reference to territorial affiliation. At the same time, bright colors attract the target audience’s attention, causing positive emotions.

DSWD color codes

Cosmic CobaltHex color:#292d96
RGB:41 45 150
CMYK:73 70 0 41
Pantone:PMS 2746 C
Pigment RedHex color:#f11b25
RGB:241 27 37
CMYK:0 89 85 5
Pantone:PMS Bright Red C
Cadmium YellowHex color:#fff503
RGB:255 245 3
CMYK:0 4 99 0
Pantone:PMS 3955 C