Endesa S.A. is a major Spanish energy company that owns nuclear, hydro, and thermal power plants and is the country’s main electricity producer.
Meaning and History
The company was founded in 1944; the first name was Empresa Nacional de Electricidad, S.A., 1988 it was decided to rename to Endesa, S.A.
German and American corporations have repeatedly tried to buy the energy giant worth more than € 30 billion, but the Spanish government has refused all offers.
Over the long history of Endesa, the logo has changed several times, both in the image and in color.
1973 – 1988
The power company emblem was built on the name from the very beginning. And it, in turn, comes from the phrase “Empresa Nacional de Electricidad, S. A.” The name of the joint-stock company at first was its abbreviation, and then it became a permanent name, the meaning of which was even forgotten. The electrical industry’s involvement can be traced to six zigzag zippers: three on the top and three on the bottom. They surround the word “Endesa” in uppercase. The letters are composed of separate fragments. On both sides, the lettering separates the black and white edging lines.
1988 – 2004
The management approved the logo with a radically different design. From the former, only a triple zigzag zipper remains. Two white lines go from its sides to the right, which divides the space into three rectangles with the left part cut off. The left zipper tabs form a solid “E.” The developers shifted the word “Endesa” down and made it lowercase, except the first character – it, according to the grammar rules, was left uppercase.
2004 – 2010
In 2004, the company expanded outside Spain and actively developed South America’s energy market. For three years, she took a leading position in Brazil and Argentina. The logo was slightly modified, but in general, it retained its recognizable design. The square next to the letter E has become lighter, the beam is much larger – almost half of the picture, and has received a tone stretch – from white through blue to blue. The word Endesa began to be written both next to the square and below it. Both options were considered official.
2010 – 2016
In 2010, Enel Corporation, the main supplier of gas and fuel in Spain, became the largest shareholder, the company’s policy changed, the emphasis was placed on green, environmentally friendly energy. The new slogan sounded like this: “Light, gas, and people.”
The logo was also re-branded; it was made in the same style as Enel. The base is the rounded letters of the Talbot Type font, from which parts were removed in places, and in other places, they added blue and gray, the framing of the letters is white, along the edges, there are white gradient halos, as a symbol of energy. The background of the plate is bright blue.
The new image was compared to the new reality into which the company plunged at this development stage. Energy has become more accessible and friendly to people. The predominance of light tones speaks of the transparency of the renewed Endesa, and the rich blue symbolizes the high efficiency of new technologies.
2016 – present
In 2016, another minor improvement was made to the logo, and it got its current look. The letters remained the same – rounded and dynamic, in the same color, but the plate’s blue background was abandoned. Two colors were chosen – gray and black, on which the brand name is read more clearly. This symbolizes openness to innovation, the continuity of movement towards new digital technologies.
Now the logos of all three companies – Enel, Enel Green Power, and Endesa, which are part of the energy group, are united by one idea and image, differing only in color and name. In total, a palette of 8 basic colors was used, 5 of which are in each logo.
The Endesa logo is a vivid example of the company’s evolution in all directions – in technology, and the openness of politics, and visual perception.
Font and Colors of the Emblem
For the debut emblem, the developers chose a segmental serif typeface. The following variants use a typeface from the Sans Serif series – sans serif, smooth, with rounded edges (practically no corners).
The chosen color scheme is neutral – not bright, consisting of blue, gray, and white. But the first logo used only black and white. Now the colors are connected as a gradient transition.