Duracell Logo

Duracell LogoDuracell Logo PNG

The Duracell logo is strict and serious. This is its main characteristic. In this way, it conveys the company’s reliability, business orientation, and high quality of products. The simple lines depicted in the logo embody a fundamental basis for continuous innovation and confident progress. The sign also reflects internal energy.

Duracell: Brand overview

Founder:Samuel Ruben, Philip Mallory
Bethel, Connecticut, U.S.
Duracell is a company trademark that manufactures electrochemical cells, batteries, and accumulators. The company was founded in 1930, with the time of official registration being 1964, and it originated in Bethel, Connecticut, USA. The first owners were Samuel Ruben and Philip Mallory; the current owner is Berkshire Hathaway.

Meaning and History

Duracell Logo History

This logo has two inception dates: the first is associated with its discovery, and the second with its official registration. The difference between them is over 30 years. The final visual identity appeared even later – in 1971 when the color palette was approved. The brand’s mascot (the bunny) has been used since 1973.

What is Duracell?

Duracell is a manufacturer of alkaline, lithium, and nickel-metal hydride batteries and accumulators of various sizes. The company was founded in the USA in 1924, and in 1996, it was acquired by the conglomerate Procter & Gamble. In 2014, it was acquired by the American multinational holding Berkshire Hathaway. Among Duracell’s innovative products are Power Pix rechargeable batteries for high-energy-consuming devices and CopperTop (Plus) batteries designed for digital devices.

1964 – 1977

Duracell Logo 1964-1977

The emblem consists of several words: it indicates the manufacturer and the type of batteries produced (alkaloid).

1977 – 1985

Duracell Logo 1977-1985

Having expanded the range, the developers left only Duracell in the black box.

1985 – 1988

Duracell Logo 1985-1988

Designers changed the color and size of the word. They removed the dark background. The letters became uppercase, and the corners were rounded.

1988 – 1999

Duracell Logo 1988-1999

This year saw the introduction of the current font with wide, sans-serif characters.

1999 – 2013

Duracell Logo 1999-2013

The word’s spelling was changed: the characters became bold.

2013 – today

Duracell Logo 2013-present

In 2013, the current version of the logo with lowercase font appeared.

Font and Colors

Duracell Emblem

The brand name originates from the term “durable cell.” The brand’s symbolism is the name, which, over the years, has been executed in different fonts.

As the emphasis of the emblem is on the text, its evolution is the change in the style of the inscription. As a result, the first versions of the logo are dominated by the Futura font. In the second, on the contrary, Delta Bold dominates with a characteristic curved “R.” These fonts share the fact that they are grotesque and sans-serif. The color palette is monochrome, consisting of the classic combination of black (letters) and white (background).

Duracell Symbol

The absence of sharp corners symbolizes the safety of the batteries, while the black, white, and copper colors convey their strength, reliability, and superiority.

Duracell color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C