Duracell Logo

Duracell LogoDuracell Logo PNG

The Duracell logo is strict and serious. This is its main characteristic. In this way, it conveys the company’s reliability, business orientation, and high quality of products. The simple lines depicted in the logo embody a fundamental basis for continuous innovation and confident progress. The sign also reflects internal energy.

Duracell: Brand overview

Founder:Samuel Ruben, Philip Mallory
Bethel, Connecticut, U.S.
Duracell is a company trademark that manufactures electrochemical cells, batteries, and accumulators. The company was founded in 1930, with the time of official registration being 1964, and it originated in Bethel, Connecticut, USA. The first owners were Samuel Ruben and Philip Mallory; the current owner is Berkshire Hathaway.

Meaning and History

Duracell Logo History

This logo has two inception dates: the first is associated with its discovery, and the second with its official registration. The difference between them is over 30 years. The final visual identity appeared even later – in 1971 when the color palette was approved. The brand’s mascot (the bunny) has been used since 1973.

What is Duracell?

Duracell is a manufacturer of alkaline, lithium, and nickel-metal hydride batteries and accumulators of various sizes. The company was founded in the USA in 1924, and in 1996, it was acquired by the conglomerate Procter & Gamble. In 2014, it was acquired by the American multinational holding Berkshire Hathaway. Among Duracell’s innovative products are Power Pix rechargeable batteries for high-energy-consuming devices and CopperTop (Plus) batteries designed for digital devices.

1964 – 1977

Duracell Logo 1964-1977

The emblem consists of several words: it indicates the manufacturer and the type of batteries produced (alkaloid).

1977 – 1985

Duracell Logo 1977-1985

Having expanded the range, the developers left only Duracell in the black box.

1985 – 1988

Duracell Logo 1985-1988

Designers changed the color and size of the word. They removed the dark background. The letters became uppercase, and the corners were rounded.

1988 – 1999

Duracell Logo 1988-1999

This year saw the introduction of the current font with wide, sans-serif characters.

1999 – 2013

Duracell Logo 1999-2013

The word’s spelling was changed: the characters became bold.

2013 – today

Duracell Logo 2013-present

In 2013, the current version of the logo with lowercase font appeared.

Duracell: Interesting Facts

Duracell is a big name for batteries, and it’s been around for quite a while, doing lots of cool things to make batteries better and safer.

  1. How It Started: During World War II, two scientists, Samuel Ruben and Philip Rogers Mallory, worked together to make better batteries for military stuff. This work led to the creation of Duracell in 1964, which means “lasting cell.”
  2. Better Batteries: In the 1960s, Duracell made the first alkaline batteries, which were a big deal because they lasted longer than the old zinc-carbon batteries people used before.
  3. The Duracell Bunny: In 1973, Duracell invented this pink bunny that keeps moving to show off how long its batteries can last. It’s pretty famous and was the idea before the Energizer Bunny came along.
  4. To the Moon: Duracell batteries were so reliable that they were used in gear for the Apollo 11 mission, the first time humans landed on the moon.
  5. All Kinds of Batteries: Over time, Duracell has made all sorts of batteries, including rechargeable ones and portable power banks, so people have the power they need for different gadgets.
  6. Keeping Kids Safe: Duracell works hard to ensure its batteries are safe, especially for little kids. Some batteries even have a bitter coating, so kids won’t try to eat them.
  7. Helping the Planet: The company tries to do good things for the environment, like recycling batteries and making them with less mercury, which is better for the Earth.
  8. Everywhere You Go: Duracell sells batteries in over 150 countries, so you can find their batteries no matter where you are.
  9. Big Moves: Duracell was part of another big company but was bought by Berkshire Hathaway, a huge company that Warren Buffett ran in 2016.

So, Duracell has been all about making batteries that last long, are safe to use, and are better for our planet. Plus, they’ve been part of important moments, like landing on the moon!

Font and Colors

Duracell Emblem

The brand name originates from the term “durable cell.” The brand’s symbolism is the name, which, over the years, has been executed in different fonts.

As the emphasis of the emblem is on the text, its evolution is the change in the style of the inscription. As a result, the first versions of the logo are dominated by the Futura font. In the second, on the contrary, Delta Bold dominates with a characteristic curved “R.” These fonts share the fact that they are grotesque and sans-serif. The color palette is monochrome, consisting of the classic combination of black (letters) and white (background).

Duracell Symbol

The absence of sharp corners symbolizes the safety of the batteries, while the black, white, and copper colors convey their strength, reliability, and superiority.

Duracell color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C