Telus Logo PNG
Telus logo is heading into the future. It pushes technology forward to create a happier life for people. The emblem reflects the determination and care that, like a needle and thread, help to weave a picture of a more perfect world.
The motto “The future is friendly” reflects Telus Communications Inc.’s vision because its divisions work toward the future and use modern technologies to do so. The company’s subsidiary brands include digital health, security, IT services, the Internet, IPTV, and wireless telephony.
The Canadian telecommunications firm Telus Communications is part of Telus Corporation, founded in 1990. Both companies began with Alberta Government Telephones, created in 1906 and serving Alberta. Its headquarters were located in the tallest skyscraper in Edmonton.
In 1990, Telus Communications was founded as a successor to Alberta Government Telephones. This restructuring was necessary to facilitate the company’s transition from the public to the private sector. Privatization ended in 1991, when the provincial government sold its last stake in AGT. Over the following years, Telus continued to change: first, it merged with the Edmonton Telephones Corporation, which led to the final disappearance of the Ed Tel and AGT trademarks; then it merged with the British Columbia Telephone Company, laying the foundation for Telus Corporation.
Meaning and History
The Telus corporate identity has been original from the very beginning. The company found a symbol that reflected its desire to grow and develop: a combination of thin upward-pointing lines. The designers made them two-tone so the elements stood out. Graceful stripes resembled the letters “t” and “l,” while the brand’s full name remained nearby. In the 2000s, the logo was redesigned, but only the color changed, as Telus values its long-standing traditions.
What is Telus?
Telus is a brand of Telus Corporation, a Canadian conglomerate providing services in telecommunications, agriculture, security, healthcare, and information technology. Most often, the name refers to the subsidiary Telus Communications Inc., which provides mobile communication, television, and internet services to millions of customers.
1996 – 2000s
The Telus logo is common to all divisions that bear this name. It is associated with a wide range of services, representing the brand in consulting, security, health, information technology, and telecommunications. The wordmark looks very minimalistic but is remembered for its simplicity. A more complex element complements it: a two-color monogram.
At first glance, the left side of the logo seems abstract. This meaningful combination of the letters “T” and “l” identifies all Telus divisions. Many companies choose monograms as their emblems, but this holding is one of the few that has chosen a handwritten font for decoration. As a result, the lowercase “l” looks like a curving strip.
But the capital “T” is much harder to recognize because, instead of a vertical stroke, it uses a diagonal loop “l”. Moreover, the horizontal line looks like a long needle that passes through the intra-letter space in the letter “l” and balances on both sides with its sharp end.
The original monogram distinguishes both the parent company and its subsidiaries. This is because Telus Communications is inextricably linked to the Telus Corporation holding group and its many brands. A common symbol, complemented by an inscription, demonstrates the integrity of the identity at all levels. The unusual style emphasizes the telecommunications corporation’s uniqueness and importance in the service market.
2000s – today
The designers changed the logo’s color palette, making the thin lines clearer. This improved the perception of the stylized monogram. The light green loop was repainted into a brighter, more saturated shade of green, and the “needle” was threaded through it, and the inscription next to it was darkened to purple.
Font and Colors
Typography is an important aspect of design, so Telus uses the crisp Helvetica Neue font, which displays well at any size thanks to its clean lines and no serifs. But the logo lettering is slightly different: when you zoom in, the “S” is noticeable. Rather, it resembles a similar letter from the Bitstream Vera Sans Bold or DejaVu Sans Condensed Bold typefaces.
The palette includes three colors. White (# 000000) serves as the background, as usual; light green (# 81cd23) is used for the handwritten “l” from the monogram; dark blue (# 273599) is used for the inscription “TELUS”; and a diagonal line is drawn on the left side of the logo.