Finder Unveils New Logo and Brand Identity

Finder Logo New

Finder, the Australian platform for comparing financial products and providing valuable information, introduced a new visual identity in 2024. This update reflects the company’s commitment to staying modern while continuing to serve millions of users globally with clarity and transparency.

The previous logo was minimalist, featuring a magnifying glass symbolizing Finder’s mission to help users search for and analyze financial data. The light blue and white color scheme emphasized values of clarity and trustworthiness, and the straightforward typeface aimed to make information simple and accessible for users.

Finder Logo Evolution

The new logo marks a significant shift, introducing stylized eyes as a central design element. These eyes represent careful observation and the Finder’s role in helping users find the best solutions. The friendly, approachable character of the logo helps differentiate Finder in a crowded market, giving it a memorable and distinct presence.

The typeface has been updated to reflect movement and innovation. The dynamic, more visually engaging font now features an italicized “F,” tilted forward to suggest speed and progress. This typographic choice aligns with Finder’s mission to advance and improve, offering users better tools for comparison and decision-making.

Finder Symbol

The color palette has been refreshed, with a bright blue replacing the softer tones from the previous design. This bold blue injects energy into the brand and signals Finder’s renewed focus on innovation and growth. The shift from a muted background to a more vibrant one reinforces the company’s forward-thinking approach.

Finder Logo Old

The redesign isn’t just a cosmetic change—it reflects a deeper shift in Finder’s branding approach. While retaining its core values of simplicity and user-friendliness, Finder now emphasizes innovation and progress. The new visual identity is designed to resonate with a tech-savvy audience expecting modern, intuitive experiences while staying true to Finder’s reputation for reliable financial insights.