The LEGO logo, a Danish manufacturer of children’s toys and iconic construction sets, was first introduced in 1934, and its graphics are eye-catching and inviting to play. The emblem is built on focusing on the brand name, which is an abbreviation of two words – Leg and Godt.

LEGO: Brand overview

Founder:The Lego Group
LEGO is a Danish company that manufactures toys for children and a brand of construction sets for assembling various objects. The founder of the company is Ole Kirk Christiansen. The manufacturer appeared in 1932, and the brand of “bricks” for modeling has existed since 1949. The difference in years is easy to explain. At first, the entrepreneur was engaged in the manufacture of wooden toys, and then he focused on mini-blocks from which you can assemble anything.

Meaning and History

LEGO Logo History

The logo is based on the company’s name, formed from two abbreviated stems: Leg (play) and Godt (good). They are used in all variations of the branding, of which there are about fifteen.

What is Lego?

Lego is a Danish brand of building blocks and the company that manufactures them. It was first mentioned in 1934 when carpenter Ole Kirk Christiansen named his company as an abbreviation of “leg godt” (meaning “play well” in Danish). By that time, he had already been producing children’s toys for two years. In 1947, the company switched to using plastic materials, and in 1949, it introduced the familiar line of “locking bricks.” The brand’s headquarters is located in Billund.

1934 – 1936

Lego Logo 1934-1936

The very first sample was used in business papers and stamps. It was the word “LEGO” in the same spelling. All letters in it are capitalized, with serifs and thickened lines on the left side.

1936 – 1946

Lego Logo 1936-1946

This mark first appeared on products. To obtain suitable labeling, the management redesigned the logo and received an italic name with two parallel lines on both sides. Inside the stripes is the phrase “Fabriken Billund.”

1946 – 1950

Lego Logo 1946-1950

This period belongs to two different types of emblems. One is subtle: it consisted of the words “LEGO” at the top and “Klodster” at the bottom. The first was written in orange, the second in black italics.

Another logo included three-dimensional lettering in an open box for children’s toys. They marked children’s cubes.

1948 – 1955

Lego Logo 1948-1955

In parallel, a version was developed for plastic prefabricated blocks, which were launched into mass production in 1949. The name of the company is taken in a black oval positioned slightly diagonally. On the right was a fragment of yellow-orange color, matching the letters.

1952 – 1953

LEGO Logo 1952

The logo of that time looked like a stylized circle made up of several words: LEGO (center), Billund (top), and Danmark (bottom). The first was figured and was on a round white background, and the other two were on the surrounding black stripe.

Until 1953, another version was in use – in the form of a rectangle with its name, where a white border surrounded each letter. The background is colorful.

1953 – 1955

Lego Logo 1953-1955

At the end of the multivariate period, a yellow rectangular emblem appeared with red letters inside. The word “LEGO” is elongated and does not contain serifs.


LEGO Logo 1954

In 1954, the toy manufacturer got the so-called “sausage logo.” Customers first saw it in the LEGO Mursten catalog. The image contains a dark red vertical oval. Inside is the name of the company, written in an original children’s style bubble font. All letters are capital and slightly italic. To create a contrast, the designers made them white and outlined each edge with a wide black stripe. Behind the word, a horizontal white line is drawn, which ends on both sides with medium-sized round dots.


LEGO Logo 1955

The company introduced this logo in 1955 at the world’s largest international toy fair, Toy Fair Nürnberg. The structure is not much different from the previous version. But the letters have become bolder, and their outlines are now so wide that they touch in some areas. The rear stripe and side circles have been repainted black, the latter markedly enlarged in diameter. The size of the background oval has also changed: it has turned into a narrow ellipse. At the same time, the red color of the base acquired a scarlet hue.

1955 – 1960

LEGO Logo 1955-1960

This is a time of searching, when the developers turned to the logo’s oval shape, trying to find the optimal modification. They experimented with the lettering’s appearance, changing the font, border thickness, and the size of the background element. The letters were italicized, white, with a black line at the edge and a red horizontal ellipse.


LEGO Logo 1960

The LEGO System logo has evolved in parallel. Both words were oval and were variegated crimson.

1960 – 1964

LEGO Logo 1960-1964

In 1960, a modernized version of the previous logo appeared, where instead of an oval – a rectangle, and instead of crimson letters – white. “System” is written in yellow italics.

1964 – 1972

LEGO System Logo 1964

The emblem of that period contained several vertical stripes of different colors. They were on a separate square to the left. On the other was the phrase “LEGO System.”

1972 – 1998

LEGO Logo 1972-1998

The designers removed the striped cube, leaving only one – with the brand name. The result is a minimalistic sign: white lettering with a double yellow and black outline on a red background.

1998 – today

LEGO Logo 1998-present

In 1998, the letters were slightly corrected, making them denser. And the free intersymbol space was painted black.

Font and Colors

LEGO Emblem

Throughout its existence, it has gone through many transformations but has always been associated with the company’s name, bright red color, and geometric shapes. Gradually, the rectangle used as the background turned into a square.

LEGO Symbol

The text part has also been constantly evolving. As a result, thin, elongated letters have become more magnificent and friendlier. This style first appeared in 1954. The combination of red, white, black, and yellow has been around since 1960. It brings the logo to life and fulfills its main function – it draws attention to itself and invites to the game.

LEGO color codes

LustHex color:#e3000b
RGB:227 0 11
CMYK:0 100 95 11
Pantone:PMS Bright Red C
Canary YellowHex color:#ffed00
RGB:255 237 0
CMYK:0 7 100 0
Pantone:PMS 102 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C