LEGO is a Danish company that manufactures toys for children and a brand of construction sets for assembling various objects. The founder of the company is Ole Kirk Christiansen. The manufacturer appeared in 1932, and the brand of “bricks” for modeling has existed since 1949. The difference in years is easy to explain. At first, the entrepreneur was engaged in the manufacture of wooden toys, and then he focused on mini-blocks from which you can assemble anything.
Meaning and History
The logo is based on the company’s name, formed from two abbreviated stems: Leg (play) and Godt (good). They are used in all variations of the branding, of which there are about fifteen.
1934 – 1936
The very first sample was used in business papers and stamps. It was the word “LEGO” in the same spelling. All letters in it are capitalized, with serifs and thickened lines on the left side.
1936 – 1946
This mark first appeared on products. To obtain suitable labeling, the management redesigned the logo and received an italic name with two parallel lines on both sides. Inside the stripes is the phrase “Fabriken Billund.”
1946 – 1950
This period belongs to two different types of emblems. One is subtle: it consisted of the words “LEGO” at the top and “Klodster” at the bottom. The first was written in orange, the second in black italics.
Another logo included three-dimensional lettering in an open box for children’s toys. They marked children’s cubes.
1948 – 1955
In parallel, a version was developed for plastic prefabricated blocks, which were launched into mass production in 1949. The name of the company is taken in a black oval positioned slightly diagonally. On the right was a fragment of yellow-orange color, matching the letters.
1952 – 1953
The logo of that time looked like a stylized circle made up of several words: LEGO (center), Billund (top), and Danmark (bottom). The first was figured and was on a round white background, and the other two were on the surrounding black stripe.
Until 1953, another version was in use – in the form of a rectangle with its name, where a white border surrounded each letter. The background is colorful.
1953 – 1955
At the end of the multivariate period, a yellow rectangular emblem appeared with red letters inside. The word “LEGO” is elongated and does not contain serifs.
1954 – 1960
This is a time of searching, when the developers turned to the logo’s oval shape, trying to find the optimal modification. They experimented with the lettering’s appearance, changing the font, border thickness, and the size of the background element. The letters were italicized, white, with a black line at the edge and a red horizontal ellipse.
1958 – 1960
The LEGO System logo has evolved in parallel. Both words were oval and were variegated crimson.
1960 – 1964
In 1960, a modernized version of the previous logo appeared, where instead of an oval – a rectangle, and instead of crimson letters – white. “System” is written in yellow italics.
1964 – 1972
The emblem of that period contained several vertical stripes of different colors. They were on a separate square to the left. On the other was the phrase “LEGO System.”
1972 – 1998
The designers removed the striped cube, leaving only one – with the brand name. The result is a minimalistic sign: white lettering with a double yellow and black outline on a red background.
1998 – present
In 1998, the letters were slightly corrected, making them denser. And the free intersymbol space was painted black.
Font and Color of the Emblem
Throughout its existence, it has gone through many transformations but has always been associated with the company’s name, bright red color, and geometric shapes. Gradually, the rectangle used as the background turned into a square.
The text part has also been constantly evolving. As a result, thin, elongated letters have become more magnificent and friendlier. This style first appeared in 1954. The combination of red, white, black, and yellow has been around since 1960. It brings the logo to life and fulfills its main function – it draws attention to itself and invites to the game.