Uber is a transport company that offers to order, call, and book taxis or private cars with drivers. The app through which online services are provided has the same name. The company is located in the city of San Francisco, California, founded by Garrett Camp and Travis Kalanik. Moreover, this is a very young service that has existed since 2009.
Meaning and History
Despite the young age, the Uber service has undergone several transformations, resulting in a friendly and intuitive interface and logo that accurately reflects its line of business. Its function is to demonstrate the ability to track an ordered car with a driver. But until then, the logo was in the form of a compound word UberCab.
2009 – 2011
The debut version in the form of a capital letter (graphic part) and the company name (text part) convey the close connection of the service with the road. To do this, the designers made a sign in the form of a semi-ring highway and placed the word “Uber” in the lower case above it. It is a designation of the starting and ending points of the sequence.
Moreover, the developers interestingly beat the logo style by combining two capital letters into one. To do this, they especially used the word UberCab, taking from it “U” and “C.” Designers left the first symbol as is, and the second turned 90 degrees. The result is an original sign of the transport service.
2011 – 2016
During this period, an updated version appeared, based on verbal form. The company name is written in a thin, smooth font in uppercase without sans serif. The only difference between the letters and the classic look is a miniature curved ledge at the top at the “U” sign and on the “R” lower leg. The word “Cab” has completely disappeared from the name.
2016 – 2018
In 2016, the service owners decided to revise the logo design and chose a smooth font without serifs and protrusions. All letters in it are uppercase, and the emphasis is on beveled “E” slices.
2018 – present
The current emblem represents the word “Uber” in an elongated shape. Now all characters are lowercase, except the first. The font is bold, so black letters are visible on a white background.
The most serious period in the history of the emblem was 2011-2012 when a radical redesign was undertaken. Although the new version did not look like its predecessor, it retained its attachment to automobile and road topics. Its visual center was the letter “U” with the upper ends bent inward. The icon was placed in a rectangle.
The spelling of the name has also changed. Now the “U” looked unusual and different from the one in the graphic symbol. The developers lengthened and bent out the left end. They made all other characters normal and smooth and removed the serifs. The dominant colors were silver-white and grayish-blue. A year later, the service owners also changed the design of the mobile application and desktop site.
The passenger’s sign is round, and the drivers are hexagonal. Labels are located inside a square shape, which clearly distinguishes them on the map. Both color schemes and patterns vary by country. For example, the Chinese version is dominated by a red palette, the Indian version is turquoise, and those who use Uber in the US see a dark turquoise logo.
Font and color
The font of the emblem has changed over the years of the company’s existence, moving from wide and lowercase letters to narrow and uppercase. Unique elements were distinguished by “U,” “R” (in one version they have curved ends), as well as “E,” which had oblique side sections.
The Uber logo palette is very diverse because the design team presented 65 color options for local use. As a result, each country has a recognizable style. So instead of the traditional corporate range consisting of black, white, and blue, now in the world, there are many other combinations. Standard icons contain white, and two shades of blue or represent a combination of white with brown and orange.