taxi Logos and Brands
New York’s yellow cabs, London’s black cabs, and myriad local taxi services worldwide define the content of the Taxi section. Uber and Lyft have transformed the industry since the 2010s, but traditional taxi fleets, municipal licenses, and the familiar image of the checkered car remain strong in many cities. Taxi company logos draw on images of cars, checkered patterns, meters, and city skylines, promising transportation from point A to point B. The brands in this section represent one of the oldest service industries in urban transport, where competition between ride-hailing apps and street hailing is shaping the face of mobility in megacities.
