Gett Logo PNG
The Gett logo demonstrates how fast and quietly taxis move around the city without being conspicuous. They take passengers anywhere in the city. The emblem makes it clear the service runs smoothly, and it’s easy to call a car.
Gett began with an idea Shahar Waiser formed in Silicon Valley in the summer of 2009, after waiting 30 minutes for a taxi near Palo Alto Airport. He saw a gap in the market for a mobile app that connects passengers with nearby taxi drivers in real time. Around the same period, the future Uber team was developing a similar concept in the same region.
Waiser had already worked with Comverse in Russia and founded Loyalize in San Francisco, which Viggle later acquired. He founded GetTaxi with Roi More, and the company was officially registered on November 1, 2010. Waiser put in the first $2 million of his own money in February 2010. The Hebrew beta version launched in Tel Aviv in summer 2011, followed by London in August, where licensed black cabs fit the model of professional taxi service.
In March 2011, Len Blavatnik invested $9 million. In 2012, GetTaxi entered the Moscow market and opened offices in New York, while funding exceeded $30 million. Unlike Uber, the company focused on licensed taxis and trained drivers. By 2016, more than half of London’s black cabs worked through the app. That year, GetTaxi rebranded as Gett, and the Volkswagen Group invested $300 million, boosting the company’s valuation to above $1 billion.
In April 2017, Gett bought New York ride-hailing service Juno for $200 million, but the US push did not last. In November 2019, Juno was sold to Lyft, and Gett shifted toward B2B ground transportation. Later partnerships included Ola in 2020 and Curb Mobility in 2021. In May 2024, Israeli company Pango announced it would acquire Gett for $175 million.
Meaning and History
The company changed its logo twice during its operation. The company used the same color palette in all cases: orange and black. Thus, Gett management sought to make the brand recognizable among the target audience that needs to order a car.
What is Gett?
First, it is a mobile application for ordering a taxi. The company employs about 10,000 employees who provide user support and make software changes.
2010 – 2017
The logo’s main element is not a verbal inscription but an emblem. It depicts the silhouette of a man raising his hand as if to attract the attention of passing cars. It is inside an orange square with slightly rounded corners. Moreover, this person is much larger than the geometric figure. The square outline is highlighted in black. The logo’s emblem should attract users’ attention. People who see only the logo, without the company’s name, will want to know what kind of activity it represents. To the left of the image is the name Get Taxi. Visually, these two words are stacked one above the other. The author made the word “Taxi” larger. Visually, it is twice as large as “Get.” The name is written in black letters using a classic bold font with rounded edges. In addition, the company’s management added “™” (a trademark registration symbol) to the right of the emblem to protect its copyright.
2017 – 2021
After several years of successful use, the company decided to change it. The company removed “Taxi” from the wordmark. As a result, the brand became more mysterious to users who had never interacted with the company. Only the letter “T” was preserved from this word, which was added to the end of “Get.” Moreover, this word has increased significantly compared to the previous version. It was also done in a classic, bold, black font with rounded corners. Minor changes have been made to the emblem. The black contours in the square were removed, which seemed to limit freedom of movement. The author also made minimal changes to the figure itself, making it more slender. The ™ mark was replaced with the registered trademark symbol (®).
2021 – today
The most drastic changes to the company logo took place in 2021. The author removed the emblem, leaving only the verbal form. The company’s name, “Gett,” is set in the same font as in previous versions. However, the corners in the letters are now less rounded. The vertical arrow at the bottom of the “G” has been removed. The color became brighter, closer to gray. Only an orange square from the original emblem remains, but it is significantly smaller. Copyright notices have been removed.
Font and Colors
The classic typeface with slightly rounded edges makes the Gett logo easy to read. This minimizes the likelihood that users will misread the name. The company’s management sought to convey a positive attitude to the user, highlighting quick and accurate order execution.
For the company’s name, the authors used black and gray at various stages. They also avoided distracting potential customers with unnecessary details. They used a different color palette only for the emblem, featuring an orange square alongside the black figure.