Lyft Logo

Lyft LogoLyft Logo PNG

Roads, intersections, and turns are the main theme of the emblem. The Lyft logo indicates a quick way to find a carrier to pick you up. The sign focuses on exclusivity and convenience for program participants.

Lyft: Brand overview

Founded:June 9, 2012
Founder:Logan Green, John Zimmer
San Francisco, California, U.S.
Transport network company Lyft was founded in 2007 by two entrepreneurs: John Zimmer and Logan Green. At first, it was called Zimride and specialized in finding drivers and passengers for joint long-distance trips. In 2012, it launched its Lyft short-distance travel service. This area quickly expanded and became the main one. As a result, within a year, Zimride was renamed Lyft, and the focus shifted to intracity transportation.

Meaning and History

Lyft Logo History

The rebranding affected the company’s identity: it wanted to position itself as a trendy and fun alternative to the usual taxi. A major player in the transport market decided to stand out from the competition with a comical logo – a bubble font’s pink inscription.

Color selection is another important part of Lyft marketing. All the drivers offering their services attached a pink mustache to the front bumper of the car. The idea came from Green and Zimmer’s longtime friend Ethan Eyler, who traded a fluffy mustache to decorate cars.

What is Lyft?

Lyft is a vehicle rental company that ranks second in ridesharing in the United States. It also provides taxi services and food delivery. The brand adheres to a dynamic pricing scheme, setting fees within local markets based on supply and demand. The headquarters is located in San Francisco, California.

At first, the Lyft emblem featured the legendary mustache, but this design did not catch on. In the final version, only the pink inscription remained without additional graphic elements. The founders of the company wanted people always to smile and feel at ease. Also, they sought to attract women as drivers and passengers, to make them subconsciously trust in joint trips.

This unique approach to branding and marketing has had a positive impact on Lyft’s popularity. The pink emblem demonstrates that the company is friendly to all customers, regardless of gender or age. She managed to break industry trends, abandoning the brutal and sometimes even aggressive design that is characteristic of the transport sector.

Lyft: Interesting Facts

Lyft started as a ride-sharing company and quickly became known for its creative services and efforts to improve city transportation.

  1. Early Days: Lyft was first called Zimride in 2007, focusing on long carpool trips. It changed to Lyft in 2012 to offer shorter city rides.
  2. Gig Economy Role: Lyft has been key in the gig economy, allowing many people to earn money driving their cars on their schedule.
  3. Tipping Feature: In 2012, Lyft was the first ride-sharing service to let passengers tip drivers through its app, a practice that is now common.
  4. Eco-Friendly Goals: Lyft aims to use all-electric or zero-emission cars by 2030 to reduce pollution and fight climate change.
  5. More Than Rides: Besides cars, Lyft offers bike and scooter sharing, aiming to be a one-stop solution for urban travel.
  6. Helpful Partnerships: Lyft works with healthcare and public transit to ensure people have rides when needed, like getting to doctor’s appointments or connecting with buses and trains.
  7. Lyft Pink Membership: This program offers discounts, priority pickups at airports, and easier cancellations to keep customers returning.
  8. Safety First: Lyft prioritizes safety with features like emergency help in the app, real-time ride tracking, and driver background checks.

Lyft has evolved from a carpooling idea into a major part of city travel, focusing on community, sustainability, and safe, convenient rides.

Font and Colors

Lyft Emblem

The taxi aggregator pitted itself against rivals, most notably Uber when it adopted a bright pink wordmark. In doing so, he made a splash, as customers were drawn to the light-hearted and easy-going atmosphere that was at the heart of Lyft’s concept. Looking at the fluffy mustache and funny inscription, people could feel safe even in the same car with a stranger.

All letters in “Lyft” are lowercase, including the first “l.” The typeface looks atypical: “f” and “t” merge into an abstract shape that smoothly curves from above and goes down. Horizontal strokes appear as symmetrical stripes. This merger symbolizes the transport service’s main goal: to transport passengers from one point to another quickly and without problems. The original lettering style and bubble font represent Lyft as a fun alternative to the austere and authoritative Uber.

The legendary logo is colored pink (# FF00BF). The background is traditionally white but can be black (# 11111F) depending on the visual context. The vibrant palette makes the word mark recognizable so that customers will notice it immediately.

Lyft color codes

Shocking PinkHex color:#ff00bf
RGB:255 0 191
CMYK:0 100 25 0
Pantone:PMS 806 C
Chinese BlackHex color:#11111f
RGB:17 17 31
CMYK:45 45 0 88
Pantone:PMS Black 6 C