XO Logo PNG
Eccentricity and causticity are evident in the recording studio’s gothic, gloomy visual sign. The XO logo represents a union of people who share a love of heavy music.
Meaning and History
This structure is most closely tied to music because Canadian songwriter and performer The Weeknd initiated it. Her priority was to release three mixtapes. This event dates back to 2011, when the releases of Echoes of Silence, Thursday, and House of Balloons drew attention to the singer and expanded his profile. They also helped promote XO through live performances and internet links. Advertising projects with several retail outlets also helped popularize the music.
But the studio made a major transition into the recording world in 2012 when it signed an agreement with Republic Records. As a result, she became part of her parent company, a music producer and distributor. In 2015, XO signed contracts with Belly and Derek Wise, and a year later with Nav. In 2018, Black Atlas appeared. After the brand became a subsidiary, it presented seven projects by various artists. The studio also signed a contract with 88Glam, which left after releasing the mixtape of the same name.
Throughout this time, the music studio’s logo has accompanied each new work. It is so minimal that it embellishes, allowing the singers to stand out. The symbol appears in two forms: positive and negative. Moreover, “negative” here does not mean “bad” or “negative.” This is just a negative, like on photographic film, where dark areas appear light and light areas appear dark.
There are only two letters on the record company logo: “X” and “O”. They are both capital letters, written as if in chalk on a blackboard, and executed casually. In general, the name in its appearance resembles a chemical formula, in this case, an allegory for the formula of music. This is evidenced by a miniature heart located at the top between two symbols. It has a double function. First, it replaces the apostrophe when writing abbreviated concepts or names. The second denotes valency, as in classical formulas.
The logo comes in two versions: one with a white background and one with a black background. Accordingly, the inscriptions on them are like a photo negative: light letters on a dark background, and conversely, dark letters on a light background. This technique is called inversion.
Font and Colors
It consists of three elements: two letters and one heart. As evidenced by uneven edges, the signs are executed in a sweeping, careless manner, as if written in a hurry on slate, blackboard, or porous paper. They look vague and rough. In this case, “X” looks like a cross, which is sometimes replaced by a checkmark to indicate something. And the “O” looks like a zero because it is narrow, whereas the standard letter is round. The tiny heart in the middle denotes disposition, affection, and love.
If we consider two capital letters as text, we note that they are written in distinct fonts with no analogs. The color palette is simple: monochrome, consisting of black and white.