In the world ranking, the independent USPS agency ranks first in the number of deliveries because every United States resident has access to its services. The official date of creating the service is July 1, 1971, but this is only one of the stages in its history. It all began much earlier – in 1775 when the politician Benjamin Franklin established the United States Post Office and took over as executive head. The current postmaster general is Louis DeJoy, an American businessman appointed to the post in May 2020.
Meaning and History
The United States Postal Service does not have an official motto, although many are convinced of the opposite. But he has a mascot – a bald eagle, which is recognized as the national symbol of the United States. He is also depicted on the modern USPS logo. But this bird did not always represent the postal operator in the service market. Before her, there were other symbols associated with fast delivery.
1829 – 1837
The United States Post Office Department was formed in 1792. It was represented by ancient Roman mythology’s character – the patron saint of the Mercury trade, responsible for transporting messages. Ebenezer Hazard suggested using the messenger of the gods as the main symbol. This happened in 1782 when the USPOD did not yet exist, but only the United States Post Office.
Hazard made sure the Mercury was featured in the postage center. The swift god ran across the ball, arms out to the sides. It was possible to recognize him by his characteristic attributes: a winged helmet and a caduceus wand. The mythical character was in the ring from the inscription “SEAL OF THE GEN POST OFFICE DEPARTMENT.” This emblem was used until 1837.
1837 – 1970
In 1837, the postal service adopted a new seal depicting a horseman. And not just a rider, but a postman, because there was a sack with letters and the inscription “U.S. MAIL “on his saddle. This image did not arise by chance: earlier couriers rode horses to deliver parcels and correspondence by land.
The designers made the logo dynamic because USPOD executive Amos Kendall wanted it to express the postman’s hard work. The black and white drawing was inside a circle and was surrounded by a ring with two inscriptions: “POST OFFICE DEPARTMENT” and “UNITED STATES OF AMERICA.” The name of the country was separated from the right and left by five-pointed stars.
1970 – 1993
In mid-1970, the President of the United States signed the Postal Reorganization Act, which dealt with creating the United States Postal Service. Simultaneously, the emblem changed: the bald eagle was in the spotlight for the first time. He stood above the red horizontal line, wings spread. At the bottom, there was a black lettering ‘U.S. MAIL”, underlined by another red stripe. Instead of a square frame, the full-service name and nine five-pointed stars were used – image by Raymond Loewy, Master of Industrial Design.
1993 – present
When Marvin Runyon became postmaster general, he decided to update the logo. As a result, only a white head with a hook-shaped beak bent 90 degrees remained of the eagle. The designers placed it inside a blue rectangle and placed the name United States Postal Service on the right. The first two words are written above the thin red line. Below is the second part of the inscription made in the same unusual italic sans serif font.
Font and Color of the Emblem
The bald eagle symbolizes the future of the USPS and the spirit of the modern era. It is a majestic and powerful bird associated with America and the U.S. Mail. On the current logo, she looks very decisive: the artists depicted her rapidly flying up.
Andrew Higgins, a hydrodynamics fanatic and engineering professor, even calculated a value that would help determine the eagle’s speed. He proceeded from the fact that the white halo around the head represents a shock wave. Using several formulas, the scientist calculated the Mach number: 4.9. This means that the bird moves faster than sound. Two more Twitter users followed through. They took into account the shift in blue and found that the eagle’s approximate speed is about 60 thousand km/s.
The italic Postmaster font gives the logo an unusual and modern look. All letters, including the triangular “A,” were designed by typographer Daniel Zadorozny. The main colors are white, red, and blue. According to the Hex table, they correspond to the shades #FFFFFF, # DA291C and # 004B87.