educational toys Logos and Brands
LEGO Education, Fisher-Price, Melissa & Doug, and dozens of other brands that create educational toys fill the “Educational Toys” section. Building sets, puzzles, science experiment kits, musical instruments for toddlers, and interactive dolls help children develop motor skills, logic, speech, and social skills through play. The market for educational toys is growing in parallel with scientific data on the importance of early cognitive stimulation. Logos in this segment use bright, friendly images, children’s silhouettes, and construction symbols to convey the idea of learning without coercion.