small devices Logos and Brands

Compact electronic devices, from fitness trackers and portable speakers to USB hubs and external batteries, define the theme of the Small Devices section. Anker, JBL, Tile, Oura Ring, and dozens of startups produce gadgets that fit in your pocket or on your wrist. The logos of companies in this section convey the idea of miniaturization, technological sophistication, and mobility, promising the functionality of a large device in a minimal form factor. The market for small devices is growing as components shrink and sensors become cheaper. Brands in this segment compete for the attention of buyers who carry an ecosystem of several gadgets that complement their smartphones.