Sony Ericsson Logo PNG
Manufacturability, innovation, and progress are the main qualities symbolized by the Sony Ericsson logo. The designers used modern graphic tools to show the company’s commitment to new trends in the cell phone market.
Sony Ericsson began after a fire at a Philips chip plant in Albuquerque on March 17, 2000. Ericsson depended on a single supplier for mobile phone chips, while Nokia quickly switched suppliers and avoided major losses. Ericsson’s production stalled, launches slipped, and its handset division lost hundreds of millions of dollars.
Ericsson also faced criticism for complex, plain-looking phones. CEO Per-Arne Sandström admitted the company had telecom expertise, but lacked consumer skills. Sony, with Walkman, Cyber-shot, and a long record in consumer electronics, became the partner Ericsson needed. On October 1, 2001, the companies formed Sony Ericsson Mobile Communications as a 50-50 joint venture based in London.
The venture lost money for its first eighteen months, then became profitable in 2003. Early momentum came from the T610 and P800 in 2002-2003. The T610 made camera phones more familiar to a wider audience, while the P800 offered a UIQ touchscreen smartphone. In 2005, the W800 brought the Walkman name to phones, and the 2006 W810 sold more than 15 million units. The same year, the Cyber-shot K800i added a 3.2-megapixel camera, autofocus, and xenon flash.
After the iPhone arrived in 2007, Sony Ericsson’s Xperia X1 in 2008 failed to match Apple’s interface, and the company moved too slowly to Android. Sales fell from 103.9 million phones in 2007-2008 to 86.6 million in 2009. In October 2011, Sony agreed to buy Ericsson’s stake for $1.47 billion. The deal closed in February 2012, ending the Sony Ericsson name and moving phones under the Sony Xperia brand.
Meaning and History
For 11 years, the phone logo has remained unchanged, with only minor changes in 2009. Visually, the logo is an unusual ball with an inner green core and the brand name.
The inscription Sony Ericsson is located under the image of the ball. It is written in a clear square font with rounded corners. In shape, the sequence of letters resembles a network or grooves of a chip. The names of two large companies form the name of the brand:
- Sony is a Japanese company that makes home appliances and electronics.
- Ericsson is a Swedish manufacturer of cell phones, platforms, and routers for building networks.
What is Sony Ericsson?
The cell phone brand was popular in the first decade of the 2000s. Characterized by a combination of a button phone, player, and camera, it is owned by Sony and Ericsson.
The giants teamed up to create a firm that produces smartphones under a common brand. Although ten years later (2011), the Ericsson Division Consumer Products stake was bought out, the brand name remained the same. It was changed six months after the takeover.
The image is at the top center. It is very futuristic. A metal sphere with curved oval windows offers a view of the liquid inside. A green round core floats in the center of the structure.
The sphere resembles a sci-fi technological cell created in analogy to plant and animal cells. The nucleus stores important digital information. It is also the source of energy needed for gadgets. Complex reactions and calculations take place in the green cytoplasm. The creators themselves call the green liquid Liquid Energy. It and the nucleus are reliably protected by an alien metal casing. The ball may be machine intelligence contained in Sony Ericsson devices. Intelligent Computing Center.
The emblem connects the brand with future technologies. Phones are designed with knowledge ahead of their time. They are “smart,” respond to the user’s desires, and have many functions. The company’s owners combined the best designs from their previous firms to create a phone with multimedia capabilities. The brand offered a color screen, digital video, clip downloading, GPRS, infrared port, Bluetooth, etc., which were true innovations for mobile devices.
The brand’s phones had an emblem-like central control button – a metal circle with an inner green-blue rod. Some phones had a JogDial wheel that could rotate. A hint of a sphere was also present on the side of the camera, taken in a large ring. Therefore, the logo was immediately associated with the image of the gadget.
The arrangement of green and metallic substances in the sphere showed the fusion of the first letters, S and E.
Font and Colors
The main colors of the emblem are green and metallic. The first is the color of life, reason, and development. The second symbolizes machines and technology. You can see their intertwining:
- The mind is enclosed in the phone’s shell. The synthesis of colors “revives” the gadget, endowing it with superpowers.
- The merger of two companies leads to the creation of better models.
Font inscription Sol Pro Bold.