Sony Ericsson Logo PNG
The Sony Ericsson logo symbolizes manufacturability, innovation, and progress. The designers used modern graphic tools to show the company’s commitment to new trends in the cell phone market.
Sony Ericsson began after a fire at a Philips chip plant in Albuquerque on March 17, 2000. Ericsson depended on a single supplier for mobile phone chips, while Nokia quickly switched suppliers and avoided major losses. Ericsson’s production stalled, launches slipped, and its handset division lost hundreds of millions of dollars.
Ericsson also faced criticism for complex, plain-looking phones. CEO Per-Arne Sandström admitted the company had telecom expertise, but lacked consumer skills. Sony, with Walkman, Cyber-shot, and a long record in consumer electronics, became the partner Ericsson needed. On October 1, 2001, the companies formed Sony Ericsson Mobile Communications as a 50-50 joint venture based in London.
The venture lost money for its first eighteen months, then became profitable in 2003. The T610 and P800 drove early momentum in 2002-2003. The T610 made camera phones more familiar to a wider audience, while the P800 offered a UIQ touchscreen smartphone. In 2005, the W800 brought the Walkman name to phones, and the 2006 W810 sold more than 15 million units. The same year, the Cyber-shot K800i added a 3.2-megapixel camera, autofocus, and xenon flash.
After the iPhone arrived in 2007, Sony Ericsson’s Xperia X1 in 2008 failed to match Apple’s interface, and the company moved too slowly to Android. Sales fell from 103.9 million phones in 2007-2008 to 86.6 million in 2009. In October 2011, Sony agreed to buy Ericsson’s stake for $1.47 billion. The deal closed in February 2012, ending the Sony Ericsson name and moving phones under the Sony Xperia brand.
Meaning and History
For 11 years, the phone logo has remained unchanged, with only minor changes in 2009. Visually, the logo is an unusual ball with a green inner core and the brand name.
The inscription Sony Ericsson is located under the image of the ball. It is written in a clear square font with rounded corners. The letters resemble a network or the grooves of a chip. The names of two large companies form the name of the brand:
- Sony is a Japanese company that makes home appliances and electronics.
- Ericsson is a Swedish manufacturer of cell phones, platforms, and routers for building networks.
What is Sony Ericsson?
The cell phone brand was popular in the first decade of the 2000s. Characterized by a combination of a button phone, player, and camera, it was owned by Sony and Ericsson.
The giants teamed up to create a firm that produces smartphones under a common brand. Although the Ericsson Division Consumer Products stake was bought out ten years later (2011), the brand name remained the same. It was changed six months after the takeover.
The image is at the top center. It is very futuristic. A metal sphere with curved oval windows offers a view of the liquid inside. A green round core floats in the center of the structure.
The sphere resembles a sci-fi technological cell, analogous to plant and animal cells. The nucleus stores important digital information. It also provides the energy the gadgets need. Complex reactions and calculations take place in the green cytoplasm. The creators themselves call the green liquid Liquid Energy. It and the nucleus are reliably protected by an alien metal casing. The ball may contain machine intelligence, as in Sony Ericsson devices. Intelligent Computing Center.
The emblem connects the brand with future technologies. Phones are designed with foresight. They are “smart,” respond to users’ desires, and offer many functions. The company’s owners combined the best designs from their previous firms to create a multimedia phone. The brand offered a color screen, digital video, clip downloading, GPRS, an infrared port, Bluetooth, and more, which were true innovations for mobile devices.
The brand’s phones featured an emblem-like central control button: a metal circle with an inner green-blue rod. Some phones had a rotating JogDial wheel. A hint of a sphere also appeared on the camera side, formed by a large ring. As a result, the logo was immediately associated with the gadget’s image.
The arrangement of green and metallic substances in the sphere showed the fusion of the first letters, S and E.
Font and Colors
The emblem’s main colors are green and metallic. The first represents life, reason, and development. The second symbolizes machines and technology. You can see their intertwining:
- The mind is enclosed in the phone’s shell. The color synthesis “revives” the gadget, endowing it with superpowers.
- The merger of the two companies creates better models.
Font inscription: Sol Pro Bold.