Sony Ericsson Logo

Sony Ericsson LogoSony Ericsson Logo PNG

Manufacturability, innovation, and progress are the main qualities that the Sony Ericsson logo symbolizes. The designers used modern graphic tools to show the company’s commitment to new trends in the mobile phone market.

Sony Ericsson: Brand overview

Founded: 2001 – 2012
Founder: Sony and Ericsson
Tokyo, Japan

Sony Ericsson is a now-defunct brand of pushbutton cell phones created in Japan in 2001. Five thousand employees were working on the production. The headquarters were located in Tokyo. The Sony Ericsson logo adorned 17 series of gadgets.

After losing production capacity because of a fire, the Swedish firm Ericsson offered to merge with the Asian corporation Sony. Combining the latest developments brought their brainchild to the top. In its heyday, the brand was in fourth place in its niche.

Meaning and History

Sony Ericsson Symbol

Over 11 years of existence, the logo of the phones remained constant, with minor changes in 2009. The logo is a visual sign of an unusual ball with an inner green core and the brand’s name.

The inscription Sony Ericsson is located under the image of the ball. It is written in a clear square font with rounded corners. In shape, the sequence of letters resembles a network or grooves of a chip. The names of two major companies form the brand name:

  • Sony, a Japanese appliance and electronics company.
  • Ericsson is a Swedish manufacturer of cell phones, platforms, and routers for building networks.

What is Sony Ericsson?

The brand of cell phones was popular in the first decade of the 2000s. Distinguished by the combination of a pushbutton phone, player, and camera and is owned by Sony and Ericsson.

The giants merged and created a firm that produced smartphones under a common brand. And even though ten years later (2011), the Ericsson Division Consumer Products stake was bought out, the brand name remained the same. It was changed six months after the takeover.

The image is at the top in the center. It is very futuristic. A metal sphere with curved oval windows reveals a view of the inner fluid filling the ball. In the center of the structure floats a green circular core.

The sphere resembles a fantastic technology cage made by the analogy of plant and animal cells. The core stores important digital information. It is also the source of energy needed to run the gadgets. Complex reactions and calculations take place in the green cytoplasm. The green liquid is called Liquid Energy by the makers themselves. It and the core are firmly protected by an alien metal housing. It is possible that the ball is the machine intelligence contained inside the Sony Ericsson devices. An intelligent computing center.

The emblem connects the brand with the technology of the future. The phones are designed with knowledge ahead of their time. They are “smart,” alert to the user’s desires, and have many functions. The owners combined the best designs of their previous firms to create a phone with multimedia capabilities. The brand offered a color screen, digital video, the ability to download clips, GPRS, an infrared port, Bluetooth, etc., which was really an innovation for mobile devices.

The brand’s phones had a similar emblem-like central control button – a metal circle with an inner green-blue core. Some phones had a JogDial wheel that could spin. A hint of the sphere was also present on the side of the camera, taken in a large ring. Therefore, the logo was immediately associated with the image of the gadget.

The arrangement of the green and metallic substances in the ball showed the merging of the first letters, S, and E.

Font and Colors

Sony Ericsson Emblem

The main colors of the emblem are green and metallic. The first is the color of life, mind, and development. The second represents machines and technology. Their intertwining shows:

  • The mind is enclosed in the shell of the phone. The synthesis of colors “animates” the gadget, giving it superpowers.
  • The fusion of the two companies leads to the best models.

Font inscription Sol Pro Bold.

Sony Ericsson color codes

Dim Gray Hex color: #6d6e70
RGB: 109 110 112
CMYK: 3 2 0 56
Pantone: PMS 424 C
Cadet Hex color: #5b656c
RGB: 91 101 108
CMYK: 16 6 0 58
Pantone: PMS 431 C
Dark Gray Hex color: #a6aaae
RGB: 166 170 174
CMYK: 5 2 0 32
Pantone: PMS 429 C
Dark Green Hex color: #016320
RGB: 1 99 32
CMYK: 99 0 68 61
Pantone: PMS 356 C
Fern Hex color: #4ab55e
RGB: 74 181 94
CMYK: 54 0 48 29
Pantone: PMS 7481 C