Atos Logo

Atos Logo PNG

Software that allows you to feel in the digital environment like a fish in water. Here is the key message that the Atos logo promotes with an impromptu “O.” The letter evokes many associations, including the resemblance to a scaly inhabitant of the underwater world. True, the similarity between them is symbolic.

Meaning and History

Even though the official time of the appearance of this organization is considered to be 2000, its history began four years earlier. So, in 1996, two companies operating in the field of IT technologies were merged into one structure: the Dutch BSO and Communications & Processing (Philips C&P). Their result was Origin BV. And in 1997, two French specialized platforms merged: Axime and Sligos. As a result of this merger, Atos was born.

In 2000, new IT companies merged to form the world-famous Atos Origin Corporation. Two years later, she bought KPMG Consulting, and two years later, SchlumbergerSema. Its next major acquisition was Siemens IT Solutions and Services, which it finally took over in 2011. In her career, there were many other acquisitions and mergers to increase the technological base and expand the scope of activities.

Subsequently, the French company returned the short version of the name – Atos. As for the visual identity mark, she only changed it once. This was directly related to the return of the former name. The first and second emblems are radically different, which indicates a serious strategic maneuver of the corporation with the transition to more advanced technologies.

What is Atos?

Atos is a French IT company specializing in software, cybersecurity, big data management, cloud computing, and integration systems. It has existed since 2000 and has several names under which it operates in different countries of the world. These are Unify, Atos Healthcare, Canopy, Atos|Syntel, Groupe Bull, and others. Its headquarters is located in Bezons (France).

2000 – 2011

The debut logo was a combination of the company’s name and an image of a blue-orange fish with a black mask on the front and a striped tail. This is a surgeon fish – one of the dangerous ocean inhabitants. It has super-sharp fins that cut through the surface like a metal blade, which is the reason for the fish’s name. She also has a warlike nature: she fiercely defends her territory and defends it from everyone – even from members of her kind, not allowing anyone there. It was for this character that it was used in the emblem of a French IT company, one of the functions of which is to ensure cybersecurity.

To the left of the surgeon fish, located diagonally, was the then name of the corporation. The phrase “Atos Origin” was typed in red needle-serif type. The width of the legs of the letters was uneven: in some places, they were bold; in others, they were thin. The text has been ungrouped into two lines. The top row was occupied by the word “Atos,” and the bottom – “Origin.” They were placed slightly offset from each other and were not aligned to either edge.

2011 – today

The rebrand turned out to be a turning point in the history of the Atos logo because it became radically different. It reflects technology and elegance, which testifies to a purely French approach to style choice. In 2011 the company again switched to an abbreviated version of the name; there is only one word in the emblem. It is typed in a smooth font with rounding and a minimum of sharp corners, visible only in the “A”: in the upper intra-letter space and below, in the serif zone. In other cases, the angles in the symbols are either straight, obtuse, or absent altogether. Moreover, the first and last letters are capital, and the central letters are lowercase. There is a link between “t” and “o.”

Font and Colors

The modern logo variation contains only one word – without additional background or frames. This speaks of the company’s desire for minimalism and specificity. The only graphic is encrypted in the letter “o”: in a loop, the element moves to the next character when writing. It represents two interconnected figures: an ellipse with sharp ends and a crescent located at an angle. The negative space between them resembles a tree leaf placed sideways. The fish in the first emblem symbolizes two factors. First: a high degree of protection of their sphere (usually, this quality is distinguished by a surgeon fish). Second: is the concept of “feeling like a fish in water,” that is, moving around the Internet space freely and without fear.

In the debut Atos logo, the text is typed with a Garamond Nova Pro Light typeface; in the current one, it is a modernized version of Vezus Serif Bold, which uses sharp corners instead of rounded ones. The corporate palette is also diverse: it consists of blue, orange, black, red, and white. But in the current emblem, the designers limited themselves to only blue and white.

Atos color codes