The modern health care system uses the latest achievements of science and technology, which greatly increases its efficiency. The process of widespread computerization has led to the need for special software, the development, and implementation of which is engaged, among others, by the American private company Epic Systems Corporation, founded in 1979 by American billionaire Judith R. Faulkner. Its main areas of focus are information technology and medical informatics. As of 2015, Epic’s software provided the convenience of information storage for 54 percent of all patients enrolled in the U.S. and 2.5 percent of all patients worldwide.
Like any modern company, the more so one specializing in the field of modern computer technology Epic Systems Corporation pays the most serious attention to its image, product promotion. It is reflected in the quality of the trademark, the company emblem, which was developed due to the long-term market research and consideration of the employees’ opinions.
Meaning and History
Engaged in the development and production of special software, the company allows you to create, maintain, and store patients’ medical records electronically, allowing the company to abandon the labor-intensive maintenance of paper documents and the need to use large areas for archives. This simplifies the work of medical workers and minimizes costs.
At the same time, the company supports, licenses, and sells its product, which is built on the Chronicles system. Epic EMR application was developed with medical clerkship, record keeping, and relevant documentation requirements in mind. It supports all necessary functions – registration and scheduling of visits, procedures for patients; clinic for hospital and emergency medical personnel; organization and distribution for laboratories and their research; various directions for pharmacy and radiology; systems for insurers, and much more. It provides the ability to link all referrals to a specific patient and their physician. Cloud hosting is also supported, allowing the creation of third-party repositories.
A new feature from 2017, Share Everywhere, which allows users to view their electronic chart online regardless of who the provider is.
The process of using the company’s software is also sure to include the ability to make short-term optimizations and consultations by experts from Boost’s subsidiary, Inc.
At the time of its founding, the company founder had invested $70000, which at today’s economic rate is $2500000. The company was headquartered in Madison, Wisconsin. As the company grew, it felt a direct need for more workspace. Demand for products and profitability provided an opportunity to move in 2005 to a new location near Verona, where a large campus occupied a significant area. There was a building that resembled a magic castle as if taken from the pages of Harry Potter books and a canteen, the design of which was a replica of a train station. In 2015, the company’s fifth expansion took place. The complex grew by five more facilities, every 100,000 square feet of space.
Already in 2019, the company had 10,000 thousand employees. Today Epic Systems Corporation is a network of representative offices and owns offices in several countries, covering Europe, Asia, and Australia.
However, the practical experience of using the programs first in Britain and then in Denmark showed significant shortcomings in the system when loading large amounts of databases. But the most destabilizing and extremely negative feedback on the software was the lack of adaptation to the national languages of the user countries and inconsistency with the specifics of health care systems in these countries.
Management’s actions during the COVID-19 quarantine period were particularly negative. When manager Judy Faulkner shared in a media interview the dedication of employees forced to work remotely, the company fought hard against the latter, forcing everyone to come into the offices under threat of dismissal.
Nevertheless, despite the problems, Epic Systems Corporation continues to grow rapidly. At the same time, it solves the problems on the “worldwide” adaptation of its program, debugging the noticed flaws, trying to keep the commitment to its commitments, conforming to the image created earlier, which is supported by the laconic and memorable logo with heroic meaning.
Font and Colors of the Emblem
By making the first word of its full name the main and only element of its logo, the company has taken on an important responsibility – to be effective in the heroic fight for public health. The logo, known to everyone today, was adopted after considering many options submitted not only by the company’s designers but also by third-party developers on a competitive basis. The decision of the founder and CEO, Judith R. Faulkner, who supported her employee’s creative idea, was a strong vote in favor of the adoption of this particular emblem.
The design of the emblem is very simple and laconic. There is nothing extra except for the first, the most significant word in the company’s name. This word is in bright scarlet, the color typical of the symbols used in medicine. The first letter is uppercase. The others are lowercase. The slope of the text to the right symbolizes forward momentum and speed. The latter can be seen as both speeds of documentation and the ability to help patients more quickly and efficiently through Epic Systems Corporation software.
The text is made with the creation of visual symmetry, which is ensured by the harmonious perception of the diagonal lines of the letters “E,” “p,” and “i.” All letters are connected, which creates a visual perception of the text in single integrity, symbolizing the possibility of achieving success only by combining the efforts of each employee of the company. The original design – the “i” combines the circle “p” and the unclosed circle “s.” This forms a sign similar to “f,” which esoteric meaning – the fire of life; it’s the foundation. It attracts divine energies and symbolizes the unity and balance of body, spirit, and thoughts.