The Daikin logo symbolizes the ease of breathing and air purity provided by the company’s systems. The emblem focuses on the theme of air purification. The brand’s filters serve as a reliable barrier, keeping pollution out of living spaces.
Daikin: Brand overview
Founded: | 25 October 1924 |
Founder: | Akira Yamada |
Headquarters: |
Osaka, Japan |
Website: | daikin.com |
Daikin is a Japanese expert in ventilation and air conditioning, with manufacturing facilities in Australia, Asia, India, Europe, and the USA. The company’s net profit amounts to 1.5 billion dollars. Founded in 1924 as Osaka Metalworking Industries, it adopted its current name in 1963.
Meaning and History
The company’s logo has remained virtually unchanged for the last 60 years. Minor changes were related to the desire to express the brand’s goals better and showcase the products produced. The logo contains a symbolic image, understandable in any language, which is important for a global brand represented worldwide.
What is Daikin?
Daikin is a major Japanese manufacturer and developer of heating, air conditioning, and ventilation systems, employing around 76,000 people at its factories. The company’s headquarters is located in Osaka.
1963 – 2004
The first emblem consists of a triangle image in the top left corner and a “Daikin” inscription in large blue letters. The triangle represents an air conditioner, usually mounted on the top of a wall, and consists of black and blue stripes. The black part symbolizes dirty air, while the blue represents the air after purification by the device and its entry into the room. Daikin provides such air purity, so the inscription seems to come out of the air conditioner and be located inside the room.
The logo visualizes the phrase: “Dirty air undergoes purification thanks to Daikin systems.”
The company’s name comes from the combination of the Japanese pronunciation of the first two kanji characters of the words: Osaka (the company’s founding location) and Kinzoku (metal).
2004 – today
With the start of the manufacturer’s air conditioner sales in the USA and Canada, the logo underwent changes. In the modern version, the inscription has been slightly modified to convey the original message accurately. The black and blue stripes were combined, removing the empty space between them. In this form, the elements better reflect the process of air passing through the device’s filter.
The name acquired the same blue shade as the clean air entering the room. The association with the letters seemingly emerging from the air conditioner became even stronger.
The capital letters symbolize the scale of the company, as well as large installations designed for production and high-rise buildings.
Font and Colors
The emblem is based on the contrast of blue and black colors. The blue shade symbolizes clean air, while the black represents pollution. In addition, blue is associated with dreams, innovations, and development. The company is considered an innovator in its industry. The black color indicates stability and a constant striving for growth and development.
The font resembles Taz Extended Black Italic. The uppercase symbols emphasize the company’s leadership and global presence. The angular glyphs mimic the rectangular shapes of air conditioners, reflecting the company’s firm position on assembly and device performance quality.
Daikin color codes
Spanish Sky Blue | Hex color: | #02a0e4 |
---|---|---|
RGB: | 2 160 228 | |
CMYK: | 99 30 0 11 | |
Pantone: | PMS 801 C |
Vivid Sky Blue | Hex color: | #42c8f5 |
---|---|---|
RGB: | 66 200 245 | |
CMYK: | 73 18 0 4 | |
Pantone: | PMS 312 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |