There is hardly an adult today who is not familiar with Nintendo products. In 2001-2002, the home game console Nintendo GameCube was the sixth generation of gaming consoles, replacing the then globally popular Nintendo 64. Its developers managed to create a console that could compete in the global market with such “monsters” in the field of game consoles as the Sony PlayStation 2 and Microsoft Xbox. The model was the first in the line of Nintendo, equipped with a new way of reading data, so it was able to use optical discs. It used only gaming MiniDVDs. It featured a controller, a large selection of software tools, and high graphics and video performance. However, the limited functionality played a role in the unexpectedly low sales numbers, which led to the closure of production after only six years.
For seven years – from the beginning of sales until the end of them in the retail network on all new game consoles and advertising was used logo corresponding to the name – a volumetric cube with an uncovered edge, next to which was shown the full name of the console. This provided recognition for the product, demonstrating its novelty and graphic interpretation of the name.
Meaning and History
The history of the console began in 1997 when the Nintendo 64 was completed. For the next phase, the development team moved to ArtX, a dedicated graphics hardware company led by Dr. Wei Yen. In 1998, together with Nintendo, the team developed the sixth-generation processor. The following spring, the company announced a new project called Dolphin.
In April 2000, ATI bought out ArtX. However, the processor was already at the stage of completion. For this reason, it was not changed by the new owner.
The console’s official name, GameCube, was first heard at a Japanese press conference in 2000. For the first time, the manufacturer abandoned the demo Super Mario at the launch of the console.
The marketing promotion of the new console started with the development and application of a new slogan – The Nintendo Difference, which was heard at the presentation of E3 2001. Later on, the advertising slogan would be changed. It would be “Born to Play .”A rotating volumetric cube transforming into text, the GameCube, would be used as a logo, with a ladylike female voice whispering out the title.
1999 – 2000
As a bonus, a free Dolphin emulator for the GameCube was released, allowing use on Windows, Linux, macOS, and Android, as a tribute to the project of the same name. The Dolphin was the pre-launch logo of the GameCube from 1999 to 2000. He was depicted leaping in a “cornflower” color – darker across the side of his torso and lighter blue along his back, as from the sunlight falling on him. Slightly below the body with an overlay on the part of the tail was the traditional red element of the company’s emblem, its name. The logo retained the style of the very popular Nintendo 64 and Game Boy Color versions before this console was released.
2001 – 2008
In 2001, the logo for the launched Nintendo GameCube console acquired its final look, which accompanied all kinds of advertising and was applied to the product packaging throughout this period.
Font and Colors of the Emblem
The feature of the official console logo was an originally designed image of a cube, which by its volumetric contours formed the first two letters of the name of the console – G and C. They can be seen when looking at the element from the appropriate angle. The cube is made in a gradient transition of brilliant dark purple-blue to a lighter smoky-white color, which provides the effect of overflow and metallic hue.
Next to it, strictly along with the height of the cube, is a text in black capital letters in two rows. The top one is “Nintendo.” The bottom one – GameCube. A thick font is used for the lower text and a thin one for the upper one. A small TM mark is shown in the continuation of the lower element of the last letter on the same line with it. The words are centered relative to each other.