Wipro Logo PNG
The Wipro logo is bright and harmonious. It speaks of the company’s technological focus and shows deep respect for its roots. The emblem represents the corporation’s core values and the ideas it brings to the world.
Wipro began on December 29, 1945, in Amalner, Maharashtra, when Mohamed Hasham Premji registered Western India Vegetable Products Limited with a capital of 70,000 rupees. The company produced vegetable oils, vanaspati, and laundry soap under the Kisan, Sunflower, and Camel brands. In postwar India, food shortages made its products commercially relevant.
In 1966, Premji died at 51. His son Azim Premji, then a 22-year-old electrical engineering student at Stanford University, left his studies and returned to India to run the family business. He kept the company operating and expanded it into consumer goods and industrial equipment. In the 1970s, its range grew to include bakery products, baby goods, skin care products, and hydraulic cylinders.
In 1977, the company became Wipro Products Limited, shortened from Western India Products, and in 1982, it became Wipro Limited. The move into computing followed IBM’s 1977 exit from India after a dispute over foreign ownership limits. In 1980, Azim Premji hired engineer Sridhar Mitta. He worked with the Indian Institute of Science in Bangalore and Sentinel Computer Corporation.
In 1981, Wipro released the Series-86, India’s first minicomputer based on the Intel 8086 processor, earning 2 crore rupees in its first year of sales. In 1984, Wipro Systems was founded as a software company and later served Western clients. By 1998, Wipro ranked second in India for software exports after Infosys. In October 2000, it was listed on the New York Stock Exchange, then bought Spectramind in 2002 and InfoCrossing in 2007. In 2019, Azim Premji handed leadership to Rishad Premji.
Meaning and History
Although the brand was founded in 1945, its first logo dates back to 1998. This is due to a drastic change in the company’s focus. Until the 1980s, Wipro was involved in oil production, but after that, it began investing in software development, completely changing its focus by 1998. However, the company has chosen to retain its history in its logos, even though it is no longer relevant to the modern Wipro.
What is Wipro?
This multinational technology conglomerate offers a range of IT services and consulting solutions. Its primary focus areas are software development, system integration, business process management, and cloud services for clients worldwide. The company develops efficient solutions for the banking, healthcare, telecommunications, and manufacturing sectors, combining deep technological expertise with an understanding of industry-specific requirements. It is known for its robust research and development capabilities and for creating advanced data analytics, robotics, and artificial intelligence solutions.
1998 – 2017
The first logo was a memorable symbol that told the story of the company’s past. The logo consisted of an image of a sunflower painted in stripes of green, orange, red, purple, and blue. The choice of the flower is related to the sunflower oil produced by Wipro. The rainbow hues symbolize:
- India. The diversity of its population, languages, and religious preferences. The country uses colorful national costumes and jewelry. India is also associated with the festival of Holi, when everyone sprinkles themselves with multicolored paints for joy. Therefore, multicolored stripes convey the spirit of the country in which the company was founded.
- Corporate Values. Green symbolizes the desire for growth and development. The red color symbolizes love for your business. Orange symbolizes creativity and warm relationships in the team and with customers. Blue symbolizes technology.
The gradual color change also demonstrated the company’s transition from plant-based products (green) to information technology (blue). In the early years, the corporation continued to work in both the new and the old direction. By 2012, all non-technology divisions were spun off into a separate company.
Below the image in stylish black letters was the inscription “Wipro,” followed by the more delicate “Application of Thought.” The company name was formed from the first letters of Western India Palm Refined Oils and reflected the company’s original business. However, it was not changed during the transition to IT. In 1982, the name was shortened.
The addition of “application of thought” indicated that the company was working with smart products, embodying customer solutions, and finding the best ways to do so.
2017 – today
In 2017, the company launched Wipro Holmes, an artificial intelligence program that allows customers to automate processes. The acquisition of several US companies led to significant market expansion. Globalization and the transition to modern technology were marked by a change in one of the most famous logos.
The sunflower disappeared in the modern logo, leaving the history of oil production far behind. However, the new logo retains the flower’s round shape and rainbow accents. The company name is centered in the composition, and from the last letter, concentric circles of multicolored dots diverge.
This technique demonstrates purposefulness. The circles resemble waves spreading on the water, symbolizing the company’s influence on the world. The dots, instead of a natural flower, indicate the prevalence of computer technology. The color changes still convey the idea of the company’s development across a wide range of services and technologies.
The color palette also reflects the respect for India, the home of the project.
The multitude of dots also symbolizes the impressive number of customers, employees, and countries where Wipro products are available.
Interestingly, unlike the first logo, the modern logo is written in lowercase, emphasizing the company’s role as an intermediary and service provider for customers.
The dot of the letter “i” is seamlessly incorporated into the last circle, demonstrating the giant’s thoughtfulness, systematic approach, and precision in calculation.
Font and Colors
Wipro’s emblem is bright and colorful. Each shade carries a significant semantic load, forming the overall portrait of the company.
- Orange is the color of warmth and sunshine. It conveys joy, optimism, sociability, and openness. It represents the company as ready for dialogue, eager to help, and supporting constructive problem-solving.
- Red is the color of leadership, innovation, and love for one’s work. Wipro is well-known globally and holds a strong position. Every product of the company is created with love for the customers, making them comfortable and bringing maximum benefits.
- Blue color is associated with logic, engineering, and technology. It characterizes the corporation as a developer, skillfully managing affairs.
- Purple is a creative color. It indicates inspiration, inventions, and new products.
- Green symbolizes growth, prosperity, strength, and youth. Despite its almost 100-year history, the company is full of plans and energy.
The font of the inscription, Antapani Bold, is characterized by simple, strict letters that convey authority and a serious approach to work.