MTN Logo


The MTN logo is airy and refined, demonstrating the information transmitted through the air and the clear lines of communication that allow reaching every subscriber. The emblem is minimalist, hinting at the clarity of sound, simplicity, and accessibility.

MTN: Brand overview

Founded: 1994
Founder: Leena Jaitley
Johannesburg, South Africa

MTN is the largest African mobile communications operator and provider of digital services for business and individuals, with total revenues of $37.5 billion. The services are used by 289 million customers in Africa and the Middle East, and the company’s presence covers 20 countries.

Meaning and History

MTN Logo History

The brand’s logo has changed several times during its existence. Mainly, the rebranding is related to the acquisition of the operator by new owners, changing the brand name and the scope of its work. The unchanging symbol of the oval reflects the company’s strive for perfect and high-quality performance of its functions, ensuring full market presence and broad user coverage. The shift from a bright color scheme to monochrome indicates growth and market expansion, as well as the desire to present the company as reliable, stylish, and restrained.

What is MTN?

MTN is the eighth-largest mobile operator, internet, and electronic payment provider in the world. The company’s clients have access to HSUPA, 4G, 5G, LTE, and IP telephony services. In its markets, it covers 88% of the population. The company’s headquarters are located in South Africa.

1994 – 2002

M-Cell Logo 1994

The first logo was an oval with multicolored stripes inside and the inscription M-Cell. The figure symbolizes:

    • The diversity and brightness of African cultures, especially the founding country. In South Africa, representatives of different ethnic groups, such as blacks, whites, mixed-race, Asians, and Indians, make up more than 20 nationalities.
    • The South African flag, which uses white, green, red, blue, and black colors. Each color on the flag, as well as in the company logo, represents one of the population groups. Red – English speakers, yellow – Indians, blue – Boers, and green – mixed groups. The white stripes between the colors in the emblem symbolize the unification of each nationality through mobile communication.
    • Rainbow. The sequence of color placement is similar to the stripes of a rainbow, which carries a similar meaning to the previous points. Additionally, it indicates joy and positive emotions from using M-Cell services.

The colorful composition demonstrates customer orientation. Enclosing the stripes in an oval tells the desire to cover all residents of the country with services, symbolizing equality and work for every African, regardless of their nationality.

M-Cell – the first name of the corporation. “Mobile cell” as a prototype of a living organism that will multiply and spread, occupying the market.

1994 – 1999

MTN Logo 1994

1999 – 2002

MTN Logo 1999

2002 – 2022

MTN Logo 2002

2022 – today

MTN Logo

The modern logo, while preserving the general image, has significantly changed its content. The symbol has become transparent and consists only of black lines and letters. The name of the corporation, consisting of three large capital letters, is inscribed in an oval.

In 2002, MTN Group acquired M-Cell, changing the operator’s name to MTN South Africa. The modern acronym stands for Mobile Telephone Networks.

Black lines hint at the service area – primarily users of the Negroid race. In the coming years, MTN intends to increase its presence in this region. The airiness of the symbol shows availability for most residents and illustrates the idea of ​​reducing the impact on the environment. By 2040, the company plans to achieve 100% eco-friendliness.

The oval serves as an image of the Earth, demonstrating Africa’s connection with the rest of the world. One of the company’s global goals is the integration of the African community into the global communication system, ensuring access to Internet information resources for all residents and equality. The logo reflects such aspirations.

The abbreviation MTN occupies the center of the composition since the company sees itself as the implementer of these possibilities.

The closed figure symbolizes a full range of services. The composition also resembles a satellite antenna, as the primary data transfer protocol is based on satellite communications. The black lines depict cables and fiber-optic lines that cover the entire region and create an extensive network. They also hint at antennas and mobile towers.

Font and Colors

The main color of the emblem is black. It symbolizes the dark-skinned population, associated with the African continent. The color emphasizes globality, stability, and advantage over competitors.

The white space between the characters personifies the air. Mobile data is transmitted through the air and is invisible to the naked eye. In the logo, this is represented as vast distances.

The font of the name is Novecento Sans Wide Bold with elegant sharp outlines of letters, hinting at the clarity of sound and speed of data transmission.

MTN color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C