wheel design Logos and Brands

The design of automotive wheel rims, from cast and forged options to conceptual aerodynamic shapes, is covered in the niche section “Wheel Design.” BBS, Vossen, HRE, Rotiform, and ADV.1 create wheels whose spoke patterns, rim shapes, and engineering transform a functional component into an element of a car’s visual individuality. The brands in this section are aimed at car enthusiasts and tuning studios, for whom replacing standard wheels is the first step towards personalising a car. Wheel brand logos are engraved on the wheel centre cap, making the emblem a visible part of the car’s exterior, whether it is on display at a show or parked outside a restaurant.