BMW Logos and Brands

The Bavarian automotive group BMW and its model range, from the compact 1 Series to the luxury 7 Series, the X line crossovers, the electric i series, and the M Performance division, are presented in the section of the same name. The white and blue circular emblem, traced back to a propeller against the Bavarian sky, became one of the most recognizable symbols of the premium automotive industry. The section covers the visual evolution of a brand competing with Mercedes-Benz and Audi for leadership in the sports and executive car segments.