Mini Logo

Mini LogoMini Logo PNG

The emblem seems to be flying above the ground, illuminating the way with burning headlights. The Mini logo combines a hint of the car’s small size, allowing them to move quickly and maneuver on the roads to reach their goal easily.

Mini: Brand overview

Founded:1959
Founder:Alec Issigonis
Headquarters:
United Kingdom
Website:mini.co.uk
Mini is a UK-based car brand created by Alec Issigonis and originally part of BMC (British Motor Corporation). Now it belongs to the German concern BMW. The brand was founded in 1959 when it was used to denote small cars. In 1969, the department became an independent legal organization, retaining its former name.

Meaning and History

Mini Logo History

This automaker has repeatedly changed hands, unwittingly changing owners but retaining its original identity. So, in 1966, its owner was a new company formed due to the takeover of several companies by BMC. The newly formed structure was named British Motor Holdings.

Then BMH merged with the Leyland Motors plant and became known as British Leyland (Rover Group). In 1988, it broke up and passed to British Aerospace, subsequently acquired by BMW (in 1994). After the final disappearance of the Rover Group in 2000, the new owner retained the Mini brand. During all this time, its emblem has not lost its originality. The conceptual evolution of the logo only began with BMW. She has six brand names in total.

What is Mini?

Mini is a British car brand managed by the German company Bayerische Motoren Werke AG. It was officially registered in 1969 and originally belonged to British Motor Corporation Limited. The first car made under this brand became a legend of the 1960s.

1959 – 1962

Mini Logo 1959-1962

The debut logo features a propeller because the subcompact was first produced in several factories, including the Morris Motors aircraft manufacturer in Cowley, near Oxford. The models that emerged from there were called the Morris Mini-Minor and had a label in an aircraft propeller’s form. Subsequently, the link to the aircraft theme was preserved in all emblems. The center is a double circle with a coat of arms depicting a bull and three wavy lines. At the top is the Morris lettering in large serif type.

1962 – 1968

Mini Logo 1962-1968

In the early 60s of the last century, the company entered into cooperation with the designer John Cooper – the author of the famous Mini Cooper compact car. After the car’s release, a new emblem design with a different inscription was immediately approved. In the center of the circle, made in the form of a wreath of tree branches, is the series’s name. Large elongated letters are colored red. The word “Mini” has serifs; “Cooper” does not. To the right and left of the disc, there are four broad lines of different lengths. They personify at the same time two elements – the radiator grille and the wings of the aircraft.

1968 – 1969

Mini Logo 1968-1969

For one year, the brand changed its color logo to black and white. In style, it resembles a simplified version of the previous emblem, so it retains the most important thing – the structure. But some of the details have disappeared or have been replaced. For example, the inscription has been reduced to the word “Mini,” the wreath of leaves has been removed, and only two lines remain from the triple edging – light, and dark. The middle of the badge is now black with a white brand name.

1969 – 2001

Mini Logo 1969-2001

After the brand passed to Leyland Motors (aka Rover Group), the small car series was officially renamed MINI. In parallel with this, an updated emblem appeared. It consists of a hexagonal shield divided into two parts: a gray bottom and a black top. At the bottom, there are two sky-blue rectangles cut obliquely and thick gray lines along the edges. Above is the name of the car, presented in white.

2001 – 2018

Mini Logo 2001-2018

The new owner (BMW) has returned the legendary winged symbol with a circle in the middle to the brand. Moreover, it has undergone modernization to meet modern requirements. The logo features a black circle with chrome trim. From it to the right and the left, the silvery wings of the aircraft are extended. They have sharp corners and a solid fill between the protruding stripes. The word section is made in sans serif letters with neat and even lines. This makes the emblem austere, stylish, recognizable, corresponding to the automotive theme.

2018 – today

Mini Logo 2018-present

The 2D model is used in the current version – a flat sign of visual identity simplified and not overloaded with details. This approach is associated with getting a simple logo that looks equally good as a car marking, as a legal brand symbol, and as a creative advertising element. For this, the designers removed the gray color, leaving the classic combination of black and white. They focused on the brand name and the wings.

Mini: Interesting Facts

The Mini, designed by Alec Issigonis and launched by the British Motor Corporation in 1959, is a celebrated icon in car history, noted for its compactness, unique look, and agile handling. Here’s a concise overview of the Mini’s legacy:

  1. Innovative Design: Issigonis introduced a groundbreaking front-wheel-drive layout that maximized space and enhanced the car’s handling.
  2. 1960s Icon: The Mini embodied the 1960s spirit, attracting celebrities like The Beatles and symbolizing freedom and youth.
  3. Rally Success: Notably, the Mini won the Monte Carlo Rally three times in the 1960s, proving its mettle against bigger, stronger cars.
  4. Pop Culture Fame: The Mini starred in the 1969 film The Italian Job, featuring an unforgettable chase scene highlighting its agility.
  5. Various Producers: Initially produced by BMC, the Mini later saw production under different brands, including Austin and Morris. BMW reimagined the Mini in 2001, maintaining its classic appeal.
  6. Extended Production: The original Mini was produced from 1959 to 2000, and over 5.3 million units were produced, making it the most popular British car ever.
  7. Diverse Models: The Mini was offered in various styles and special editions, from vans to the sporty Mini Cooper.
  8. BMW’s Modern Mini: BMW revitalized the Mini in the 2000s, blending modern tech with the iconic design, leading to a new line including the Cooper and Countryman, among others.
  9. Loyal Fanbase: With fans worldwide, the Mini is celebrated through clubs and events, beloved across generations for its distinctive mix of history, performance, and design.
  10. Going Electric: The 2020 Mini Electric represents the brand’s shift towards sustainability, offering the Mini’s classic driving enjoyment without emissions.

The Mini has journeyed from a practical solution to fuel shortages to an enduring automotive and cultural icon, showcasing its revolutionary design, significant cultural impact, and lasting popularity.

Font and Colors

Mini Emblem

The original logo went through a long process of modernization but still returned to simple shapes. They convey the most important thing for the car company – freedom and speed, reflected in wide-spread wings. The prototype of the modern logo is the 1968 version. It is also black and white and as simple as possible.

In early versions, the text was written in a serif typeface reminiscent of Copperplate FS Bold Condensed. Then there were chopped variants with smooth and even letters. They have something in common with Barnaul Grotesk Extra Bold and Motiva Sans ExtraBold. A specially designed typeface called MINI Serif is currently being used.

Mini Symbol

The corporate palette is monochrome and consists of black and white. But earlier, the logo also featured other colors – red, green, and several shades of gray.

Mini color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What is the Mini logo?

The modern logo contains the brand’s name in the upper case, written in sans serif font. It is inside a ring, flanked by four horizontal lines of different lengths on each side. All elements are black.