Dubai Logos and Brands

Dubai, the largest city in the UAE and a global center for business, tourism, and architectural ambitions, sets the context for the “Dubai” section. Emirates Airlines, developers Emaar and Nakheel, free economic zones, sports clubs, and the emirate’s tourist brands are represented in this category. The logos of Dubai companies feature Arabic calligraphy, the silhouette of the Burj Khalifa, the sail of the Burj Al Arab hotel, or abstract forms associated with luxury and scale. The city’s brand, promoted through organizations such as Dubai Tourism, is built on the image of a metropolis of the future in the middle of the desert. The section reflects the emirate’s visual world, which has transformed into a global brand in just a few decades.