Emirates Logo

Emirates LogoEmirates Logo PNG

The Emirates logo reflects the key features and goals of the carrier from the UAE. It portrays tasks related to tourism development, public infrastructure, and belonging to the East through Arabic motifs. The visualization is distinguished by style and luxury.

Emirates: Brand overview

Emirates is the largest airline in the Middle East. The company was founded in May 1985. The senior management of the UAE established it to support local tourism and the development of public infrastructure. It is based in Dubai and is part of the Emirates Group.

Meaning and History

Emirates Logo History

The airline’s logo directly reflects its connection to the East: It is dominated by Arabic motifs. Throughout the company’s existence, there have been two versions of the corporate style, which are almost identical in design.

What is Emirates?

It is Emirates Airlines, created in Dubai to develop infrastructure and tourism. It is a subsidiary of The Emirates Group and is considered the largest airline in the Middle East.

1985 – 1999

Emirates Logo 1985-1999

In the Emirates Airlines logo, the name of the company always dominates. It was written in Arabic, with the English version slightly below. Because of this, European users perceived the Arabic writing as the company’s logo. Both versions were quite stylish yet highly legible. The company logo was usually applied to the fuselage, and the UAE flag was depicted on the aircraft’s tail.

The debut version is based on Eastern calligraphy, so it contains ornamental elements. The name in Arabic is dominant: it is significantly larger than the other symbols. The English version is positioned below the multi-text ligature. Nevertheless, both words are executed in a uniform style: they are elegant and easily readable. This is what the British agency Negus & Negus Designers aimed for.

1999 – today

Emirates Logo 1999

 

The contemporary emblem used today appeared for the international carrier in 1999. At first glance, it resembles the previous emblem, but a closer look reveals it’s not the case. The overall style of the logo remains unchanged. Most people wouldn’t notice the difference if they didn’t compare the two versions side by side. It is lighter, more practical, and more luxurious in terms of style.

Yet, some differences can be noticed if you put the original logo next to the current one. The overall style is lighter, more elegant, and more luxurious.

If the serifs on the previous Emirates logo had a classic look, the designers who created the current brand chose a more creative approach. For example, the letter “E” has a single serif and elongated sharp ends. The overall shape of the glyphs has also become more elongated. The direction of the letters gives them dynamism.

Font and Colors

Emirates Emblem

The first version uses a font with classic serifs, and the word itself is written conventionally – in lowercase letters with a capital “E.” The style is strict. The primary color is red. The background is white.

Emirates Symbol

The second version is more diverse and differs in a creative approach. The developers changed the lettering, focusing on creativity. For example, the letter “E” has only one serif – the two other ends are elongated, giving the logo dynamism. The color palette and letter design have also been changed: a dark raspberry is used instead of a saturated red.

Emirates color codes

Maximum RedHex color:#d71a21
RGB:215 26 33
CMYK:0 88 85 16
Pantone:PMS Bright Red C

FAQ

What does the Emirates logo mean?

The Emirates Airlines logo contains its name in Arabic and English. The letters of the Arabic alphabet are written in calligraphic font and form an ornament of many small details. They should be read from right to left.

What does EK in Emirates mean?

EK is the initial letter of the phrase “Emirates through Karachi.” It was Emirates’ very first flight. It was designated EK600. The plane flew from the UAE to Pakistan, as the airline closely collaborated with Pakistan International Airlines.

What is the airline code EK?

The EK code of the International Air Transport Association identifies all domestic and international flights of Emirates.

Who owns Emirates Airlines?

Emirates Airlines is part of the state holding company The Emirates Group. The latter, in turn, is managed by the Dubai Investment Corporation, which the government of Dubai owns.

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