Emirates Logo PNG
The Emirates logo reflects the key features and goals of the carrier from the UAE. Through Arabic motifs, it portrays tasks related to tourism development, public infrastructure, and belonging to the East. The visualization is distinguished by style and luxury.
Emirates: Brand overview
Emirates is the largest airline in the Middle East. It was founded in May 1985 by the senior management of the UAE to support local tourism and the development of public infrastructure. Emirates is based in Dubai and is part of the Emirates Group.
In the spring of 1985, Dubai witnessed the birth of a new aviation giant. This ambitious airline began its journey with two leased aircraft, a Boeing 737 and an Airbus A300 B4. The first commercial flight took off on October 25th, flying from Dubai to Karachi, Pakistan, soon followed by routes to Delhi, Mumbai, and Colombo.
By 1987, the airline expanded its network to include Amman, Cairo, and Dhaka. This year also marked a milestone with the addition of its first owned aircraft, an Airbus A310. The company continued to innovate, launching its MARS ticketing and passenger service system in 1991 and setting a precedent by installing telephones on its planes the following year.
The early 1990s saw further growth, with flights to Istanbul starting in 1993 and new routes to Paris and Frankfurt added in 1994. In 1996, the airline integrated the Boeing 777-200 into its fleet, initiating flights to Melbourne, Australia, and introducing the Skywards loyalty program.
A pivotal moment came in 2000 when the company made history with the largest aircraft order in civil aviation, purchasing 58 planes from Airbus and Boeing, valued at $15 billion. This bold move laid the foundation for transatlantic flights to New York, which began in 2003.
In 2005, the airline became the first to order the Airbus A380, the largest passenger aircraft in the world. The first A380 was delivered in 2008, coinciding with the opening of Terminal 3 at Dubai International Airport, a facility dedicated exclusively to this airline.
A partnership with Qantas in 2013 expanded the company’s global reach, enhancing the route network for both airlines. By 2016, the company achieved a remarkable milestone, transporting over 56 million passengers in a single year. By 2020, the airline had the largest fleet of Boeing 777 and Airbus A380 aircraft, with over 250 wide-body planes in its arsenal.
Meaning and History
The airline’s logo directly reflects its connection to the East: It is dominated by Arabic motifs. Two almost identical versions of the corporate style have existed throughout the company’s existence.
What is Emirates?
It is Emirates Airlines, created in Dubai to develop infrastructure and tourism. It is a subsidiary of The Emirates Group and is considered the largest airline in the Middle East.
1985 – 1999
In the Emirates Airlines logo, the name of the company always dominates. It was written in Arabic, with the English version slightly below. Because of this, European users perceived the Arabic writing as the company’s logo. Both versions were quite stylish yet highly legible. The company logo was usually applied to the fuselage, and the UAE flag was depicted on the aircraft’s tail.
The debut version is based on Eastern calligraphy and contains ornamental elements. The name in Arabic is dominant: it is significantly larger than the other symbols. The English version is positioned below the multi-text ligature. Nevertheless, both words are executed uniformly: they are elegant and easily readable. This is what the British agency Negus & Negus Designers aimed for.
1999 – today
The contemporary emblem used today appeared for the international carrier in 1999. At first glance, it resembles the previous emblem, but a closer look reveals it’s not the case. The overall style of the logo remains unchanged. Most people wouldn’t notice the difference if they didn’t compare the two versions. It is lighter, more practical, and more luxurious in style.
Yet, some differences can be noticed if you compare the original logo to the current one. The overall style is lighter, more elegant, and more luxurious.
If the serifs on the previous Emirates logo had a classic look, the designers who created the current brand chose a more creative approach. For example, the letter “E” has a single serif and elongated sharp ends. The overall shape of the glyphs has also become more elongated. The direction of the letters gives them dynamism.
Emirates: Interesting Facts
Emirates is a fancy airline from Dubai, United Arab Emirates. It’s known for providing a super luxurious experience when people fly.
- Starting Small: 1985 Emirates started with just two airplanes they borrowed. Now, they have over 250 planes and are one of the biggest airlines in the world.
- Dubai Airport: Their main spot is at Dubai International Airport. This airport is super important because it’s right in the middle of the East and West, which helped Dubai become a big deal for flying.
- Big Fancy Planes: Emirates has many Airbus A380s, which are the biggest passenger planes. They even have showers and a bar for people flying first or business class.
- Awesome In-Flight Movies: Their ICE system has over 4,500 options, including watching movies and TV shows, listening to music, and playing games.
- Flying Everywhere: Emirates flies to over 150 places worldwide, on every continent except Antarctica.
- Fancy Flying: Flying first or business class with them is super fancy. You can sleep in the sky, eat gourmet food, and hang out in their special airport lounges.
- Sponsoring Sports: They help support big sports teams and events worldwide, like the soccer teams Arsenal FC, Real Madrid, and Paris Saint-Germain.
- Caring for the Planet: Emirates works on projects to protect animals and make flying less environmentally harmful.
- Crew from Everywhere: The people who work on their planes come from over 135 countries and can speak more than 60 languages, showing how international they are.
- Talk in the Sky: They were among the first to let you use your phone to call or text while flying high.
Emirates is important in flying because it focuses on making flying as nice as possible, bringing new ideas to the table, and connecting people from all over the globe.
Font and Colors
The first version uses a font with classic serifs, and the word itself is written conventionally – in lowercase letters with a capital “E.” The style is strict. The primary color is red. The background is white.
The second version is more diverse and takes a different creative approach. The developers changed the lettering, focusing on creativity. For example, the letter “E” has only one serif—the two other ends are elongated, giving the logo dynamism. The color palette and letter design have also been changed: a dark raspberry is used instead of a saturated red.
FAQ
What does the Emirates logo mean?
The Emirates Airlines logo contains its name in Arabic and English. The letters of the Arabic alphabet are written in calligraphic font and form an ornament of many small details. They should be read from right to left.
What does EK in Emirates mean?
EK is the initial letter of the phrase “Emirates through Karachi.” It was Emirates’ very first flight, designated EK600. The plane flew from the UAE to Pakistan, as the airline closely collaborated with Pakistan International Airlines.
What is the airline code EK?
The EK code of the International Air Transport Association identifies all domestic and international flights of Emirates.
Who owns Emirates Airlines?
Emirates Airlines is part of the state holding company The Emirates Group. The latter, in turn, is managed by the Dubai Investment Corporation, which the government of Dubai owns.
