Delta is the only American airline that connects all continents except Antarctica. It appeared in 1924, went through several major rebranding, and changed many names before becoming the largest airline in the world. The corporation received this status in 2008 after the merger with Northwest Airlines.
Meaning and History
What is Delta Air Lines?
It is an American air carrier that leads in terms of the number of destinations and the number of aircraft, connecting all continents except Antarctica. He is the founder of the SkyTeam alliance.
In 1924 Huff Daland Dusters was founded. She used planes to spray crops. After the restructuring, it was renamed Delta Air Service. The name was associated with Mississippi Delta, where the company provided passenger services since 1929. Another rebranding took place a year later. This is how Delta Air Corporation was born, which was awarded the contract for airmail. Then regular cargo transportation began, and international routes were opened in different directions. Logo updates accompanied all changes.
1925 – 1928
The Huff Daland Dusters emblem featured the Norse god Thor. It blew from the sky into green fields, which reflected the company’s main specialization – irrigation of crops from aircraft. The drawing was inside the triangle. On the right was the phrase “HUFF. DALAND DUSTERS INC. MONROE, LA,” written in black serif type and divided into three lines.
1928 – 1930
When the firm entered the passenger business, it became Delta Air Services. The classic shape of the logo has been preserved because the old badge was triangular, like the delta symbol. It turned red and acquired a black frame with a white “SPEED SAFETY COMFORT” lettering. Inside was a minimalist profile of the head of the Roman god Mercury and a rectangular plaque with the company’s name. There was a red circle in the background.
1930 – 1934
In 1930, the company re-entered field spray aircraft and reverted to the original logo. Its new name, Delta Air Corporation, was written along the side edges of the triangle, and the free space below was occupied by the words “MONROE, LA” with a dot at the end.
1934 – 1951
After signing a contract for air travel, the company renamed itself Delta Air Lines and began to use a logo with the corresponding inscription. The name was inside a blue ring. In the foreground was a white triangle with a red border and wings.
The designers surrounded the emblem with a black diamond-shaped frame and added new lettering that filled the space.
The 1928 version returned, but without the Mercury profile and red circle. The logo consisted of three concentric triangles of different sizes: red and two blue. The smallest of them had wings, the average was the company’s name, and in the large triangle (along the outline) was written “SPEED COMFORT CONVENIENCE.”
1945 – 1953
In 1945, the designers developed the Flying D symbol. It was blue, oval, and contained stylized text. The main space was occupied by the word “Delta,” At the bottom was the phrase “AIR LINES.” The diagonal type created the effect of movement. Moreover, the letters in the first line were bold. A wing emerged from the upper left corner, “D.”
1953 – 1955
After the merger with Chicago & Southern Air Lines, the firm became Delta C&S and updated its logo. Added to the blue oval with the word “Delta” was the inscription “C&S” (instead of “AIR LINES”), a wide red and white frame and two red parallelograms with the phrases “Serving the Heart of America” (above), “and the Caribbean” (below ).
1955 – 1959
1955 saw the start of the second era in Delta Air Lines history. The company reverted to the 1945 emblem with minor modifications. The designers made the oval red and placed it in a blue oval ring with the slogan “NOTING FASTER – NOTING FINER TO AND THROUGH THE SOUTH” on it. The letters in the word “Delta” had dark blue shadows, and the phrase “AIR LINES” turned blue and appeared inside the white plate.
1959 saw the introduction of the luxury aircraft service symbol. It bore the words DELTA Royal JET Service, with the odd words being grotesque purple letters and the even ones using the red handwritten script. At the top was a purple and red Widget icon of two triangular arrows. All elements have been framed in gold. This logo originally belonged to the Douglas DC-8 airliner.
1959 – 1962
The Greek letter symbol has been turned to the side and moved to the left. On the right was the purple word DELTA.
1962 – 1966
The logo is blue and oval again. It resembled the classic Flying D structure, but the lettering was white and flat, without the iconic wing. A red and white frame has been added to the oval. At the top was a red and blue delta-shaped badge.
1963 – 1993
The designers enlarged the triangular Widget symbol and placed it above the purple company name. The elements were inside a white circle with a gray outline.
1966 – 1976
A red and blue icon imitating a Greek letter was located on the left. On the right, there was a black inscription “DELTA AIR LINES.”
In honor of the bicentennial of the United States, the company decorated the aircraft with the Widget logo, which was stylized as the American flag. Above was the phrase “DELTA AIR LINES” in the form of an arch, and below was the phrase “WE THE PEOPLE 1776 1976”. All elements were drawn in a white circle with a dark blue border.
1985 – 1987
In the mid-1980s, the airline used a light blue rectangular emblem. The name Delta Air Lines was written diagonally in a white handwritten script. And the Widget was located in the lower right corner.
1987 – 1995
The 1959 logo returned. Designers pointed the triangle up and chose a new italic serif typeface for the word DELTA.
1993 – 1995
In another version, the phrase “AIR LINES” was located at the bottom.
1995 – 2000
The font has become smooth and bold. The title was written on one line opposite the Widget. All letters except the first are converted to lower case. A lighter shade of blue was used for the words “Air Lines.”
2000 – 2004
The second half of the airline’s name has been removed, and the bottom half of the triangular symbol has been rounded off. Landor Associates insisted on this to make Widget soft and attractive.
2004 – 2007
In 2004, the badge acquired a classic angular look.
2007 – today
What is the logo of Delta Air Lines?
The Delta Air Lines logo has a red symbol in two red triangles representing the Greek letter ‘D’ – delta. Next to it is the first word of the airline’s name, made up of dark blue bold letters without serifs.
In 2007, the Widget became red and 3D. So it remains to this day, complementing the blue word “DELTA.”
Font and Colors of the Emblem
What is Delta named after?
U.S. Air Lines is named after Mississippi Delta. This region is located between the Yazoo River and the Mississippi River, so it is known for its developed agriculture and often suffers from floods.
Is Delta blue or red?
Delta Air Lines passengers must go to the blue area to get their luggage or check tickets.
What is Delta’s tagline?
Delta Air Lines has a symbolic slogan that fits the airline perfectly and, at the same time, reflects its rapid growth: ‘Keep Climbing.’
The airline’s triangular badge was designed in 1959 by Robert Bragg of Burke Dowling Adams, although the original idea came from Richard Maurer. He noticed that the silhouette of the Convairs fighter-interceptor was very similar to the fourth letter of the Greek alphabet (delta) and reported his discovery to the head of advertising agency BDA. The letter, sent in 1955, was accompanied by an issue of Shell Aviation News magazine with pictorial photographs. Now Widget simultaneously personifies the capital “D” and the swept wing of an airplane.
The current logo’s font is as simple as possible: bold sans serif letters with the same line width. The colors, on the other hand, are very symbolic. Red represents the pursuit of leadership, blue represents the sky, and when combined with white, they represent the flag of the United States.