Delta Airlines Logo

Delta LogoDelta Logo PNG

The Delta emblem soars into the sky like a rocket. The emblem shows long and short-distance flights. Demonstrates speed care for the comfort of passengers, saving their time. The sign demonstrates confidence and strength.

Delta Airlines: Brand overview

Delta is the only American airline that connects every continent except Antarctica. It appeared in 1924, went through several major rebrandings, and changed many names before becoming the largest airline in the world. The corporation achieved this status in 2008 after merging with Northwest Airlines.

Meaning and History

Delta Logo History

In 1924, the Huff Daland Dusters company was founded. It used airplanes to spray crops. After restructuring, it was renamed Delta Air Service. This name was associated with the Mississippi Delta, where the company had operated passenger service since 1929. Another rebranding took place a year later. Thus was born Delta Air Corporation, which was awarded the airmail contract. Then, regular cargo transportation began, and international routes to various destinations were opened. All changes were accompanied by logo updates.

What is Delta Air Lines?

It is an American air carrier, the leading carrier by number of destinations and number of airplanes, connecting all continents except Antarctica. It is a founder of the SkyTeam alliance.

1925 – 1928

Huff Daland Dusters Logo 1925-1928

The emblem of Huff Daland Dusters featured the Norse god Thor. He was blowing from the sky onto green fields, reflecting the company’s main specialty – irrigating crops from aircraft. The drawing was inside a triangle. To the right was the phrase “HUFF. DALAND DUSTERS INC. MONROE, LA,” written in a black serif font and divided into three lines.

1928 – 1930

Delta Air Services Logo 1928-1930

When the company moved into the passenger business, it became Delta Air Services. The classic logo shape was retained, as the old badge was triangular, like the Delta symbol. It turned red and took on a black border with white lettering that read “SPEED SAFETY COMFORT.” Inside was a minimalist profile of the head of the Roman god Mercury and a rectangular plaque with the company name. In the background was a red circle.

1930 – 1934

Delta Air Corporation Logo 1930-1934

In 1930, the company reentered aerosol aviation and returned to the original logo. The new name, Delta Air Corporation, was written along the sides of the triangle, and the space below it was filled with the words “MONROE, LA” with a dot at the end.

1934 – 1951

Delta Air Lines (First era) Logo 1934-1951

After signing an airline contract, the company renamed itself Delta Air Lines and began using a logo with the appropriate lettering. The name was inside a blue ring. In the foreground was a white triangle with a red border and wings.

1934

Delta Air Lines (First era) Logo 1934

The designers surrounded the emblem with a black diamond-shaped frame and added new lettering that filled the entire space.

1935

Delta Air Lines (First era) Logo 1935

In 1928, a new version appeared, but without the Mercury profile and the red circle. The logo consisted of three concentric triangles of different sizes: red and two blue. The smallest of the triangles had wings, the middle one had the company name, and the larger triangle had “SPEED COMFORT CONVENIENCE” written on the outline.

1945 – 1953

Delta Air Lines (First era) Logo 1945-1953

In 1945, designers developed the Flying D symbol. It was blue, oval, and contained stylized text. The main space was occupied by the word “Delta,” with the phrase “AIRLINES” at the bottom. The diagonal font created the effect of movement. In addition, the letters in the first line were bolded. A wing appeared in the upper left corner – “D.”

1953 – 1955

Delta C&S Logo 1953-1955

After the merger with Chicago & Southern Air Lines, the company became Delta C&S and updated its logo. The blue oval with the word “Delta” was replaced by “C&S” (instead of “AIRLINES”), a wide red and white border, and two red parallelograms with the phrases “Serving the Heart of America” (above), “and the Caribbean” (below).

1955 – 1959

Delta Air Lines (Second era) Logo 1955-1959

In 1955, a second era in the history of Delta Air Lines began. The company returned to the 1945 emblem with minor changes. The designers made the oval red and placed it within a blue oval ring, which bore the slogan “NOTING FASTER – NOTING FINER TO AND THROUGH THE SOUTH.” The letters in the word “Delta” received dark blue shadows, and the phrase “AIRLINES” turned blue and appeared inside a white plate.

1959

Delta Air Lines (Second era) Logo 1959

In 1959, the luxury airplane service symbol was introduced. It featured the words DELTA Royal JET Service, with the odd words in grotesque purple letters and the even words in red handwritten script. At the top was a purple and red Widget icon consisting of two triangular arrows. All elements were framed by a gold border. This logo originally belonged to the Douglas DC-8 airliner.

1959 – 1962

Delta Air Lines (Second era) Logo 1959-1962

The Greek letter symbol was turned sideways and shifted to the left. The purple word DELTA appeared on the right.

1962 – 1966

Delta Air Lines (Second era) Logo 1962-1966

The logo is once again blue and oval. It resembles the classic Flying D design, but the lettering is white and flat, without the iconic wing. A red and white border was added to the oval. At the top was a red and blue delta-shaped badge.

1963 – 1993

Delta Air Lines (Second era) Logo 1963-1993

The designers enlarged the triangular Widget symbol and placed it above the purple company name. The elements were inside a white circle with a gray outline.

1966 – 1976

Delta Air Lines (Second era) Logo 1966-1976

On the left was a red and blue badge imitating a Greek letter. On the right was the black inscription “DELTA AIR LINES.”

1976

Delta Air Lines (Second era) Logo 1976

To commemorate the bicentennial of the United States, the company decorated the aircraft with the Widget logo, stylized as an American flag. Above was the inscription “DELTA AIR LINES” in the form of an arch, and below was the phrase “WE THE PEOPLE 1776 1976”. All elements were drawn in a white circle with a dark blue border.

1985 – 1987

Delta Air Lines (Second era) Logo 1985-1987

In the mid-1980s, the airline used a light blue rectangular emblem. The name Delta Air Lines was written diagonally in a white handwritten script. The widget was located in the lower right corner.

1987 – 1995

Delta Air Lines (Second era) Logo 1987-1995

The 1959 logo is back. The designers pointed the triangle upwards and chose a new italicized serif font for the word DELTA.

1993 – 1995

Delta Air Lines (Second era) Logo 1993-1995

In another variant, the phrase “AIRLINES” was located at the bottom.

1995 – 2000

Delta Air Lines (Second era) Logo 1995-2000

The font became flat and bold. The header was written in one line in front of the Widget. All letters except for the first one have been converted to lowercase. A lighter shade of blue was used for the words “Air Lines.”

2000 – 2004

Delta Air Lines (Second era) Logo 2000-2004

The second half of the airline name was removed, and the bottom half of the triangular symbol was rounded. This was insisted on by Landor Associates to give the Widget a soft and attractive feel.

2004 – 2007

Delta Air Lines (Second era) Logo 2004-2007

In 2004, the badge took on a classic angular look.

2007 – today

Delta Air Lines (Second era) Logo 2007-present

In 2007, the widget became red and three-dimensional. It remains this way to this day, complementing the blue word “DELTA.”

Delta Airlines: Interesting Facts

With a history dating back to 1925, Delta Airlines is one of the oldest and biggest airlines.

  1. Start: Delta began as Huff Daland Dusters, an aerial crop dusting company in Macon, Georgia, and the first for agriculture.
  2. First Passenger Flights: In 1929, Delta moved from dusting crops to flying passengers between Dallas, Texas, and Jackson, Mississippi, marking its start as a passenger airline.
  3. Passenger Comfort: In 1940, Delta was the first airline to show movies on board, making flights more enjoyable.
  4. Jet Age: Delta quickly joined the jet age, starting jet services in 1959 with the Douglas DC-8 and, soon after, with the DC-9 for shorter routes.
  5. Hub and Spoke System: Delta helped create the hub and spoke system, making flights more efficient by allowing passengers to connect through central hub airports.
  6. Growth: In 2008, Delta expanded by buying other airlines, including Northwest Airlines, making it the world’s biggest airline at the time.
  7. SkyTeam Alliance: Delta has been part of the SkyTeam alliance since 2000, helping passengers connect easily worldwide through partner airlines.
  8. Customer Service: Delta has embraced technology to make flying easier, such as the Fly Delta app for automatic check-in.
  9. Environment: Delta is working to be the first carbon-neutral airline, aiming to offset all its emissions starting in March 2020.
  10. Fleet and Destinations: Delta now has over 750 aircraft and flies to more than 300 places in over 50 countries, with a strong presence in the U.S., Europe, Asia, and Latin America.

Delta’s story shows its growth from a pioneering crop dusting business to a global airline leader, committed to innovation, service, and connecting people worldwide.

Font and Colors

Delta Emblem

The triangular airline badge was designed in 1959 by Robert Bragg of Burke Dowling Adams, although the original idea belonged to Richard Maurer. He noticed that the silhouette of the Convairs fighter-interceptor looked a lot like the fourth letter of the Greek alphabet (delta) and reported his discovery to the head of the BDA advertising agency. The letter, sent in 1955, was accompanied by an issue of Shell Aviation News magazine with scenic photographs. The Widget now simultaneously represents the capital letter “D” and the arrow-shaped wing of an airplane.

Delta Symbol

The font of the current logo is as simple as possible: bold sans serif letters with equal line widths. The colors, on the other hand, are very symbolic. Red symbolizes aspiration to leadership, blue symbolizes the sky, and in combination with white symbolizes the US flag.

Delta Airlines color codes

Alizarin CrimsonHex color:#e21836
RGB:226 24 54
CMYK:0 89 76
Pantone:PMS 185 C
Vivid BurgundyHex color:#98002e
RGB:152 0 46
CMYK:0 100 70 40
Pantone:PMS 187 C
Dark CeruleanHex color:#003d79
RGB:0 61 121
CMYK:100 50 0 53
Pantone:PMS 294 C

FAQ

What is the logo of Delta Air Lines?

The Delta Air Lines logo is a red symbol in the form of two red triangles representing the Greek letter “D” – delta. Next to it is the first word of the airline’s name, consisting of dark blue bold sans serif letters.

What is Delta named after?

U.S. Air Lines is named after the Mississippi Delta. This region is located between the Yazoo River and the Mississippi River, so it is known for its developed agriculture and often suffers from flooding.

Is Delta blue or red?

Delta Air Lines passengers must go to the blue area to claim their luggage or check their tickets.

What is Delta’s tagline?

Delta Air Lines has a symbolic slogan that fits the airline perfectly while reflecting its rapid growth: “Keep Climbing.”