Air Canada Logo

Air Canada LogoAir Canada Logo PNG

Canada’s airspace, from which airplanes depart in different directions, is encoded in the symbols of the Air Canada emblem. The emblem demonstrates the love for one’s country and the desire to expand the borders for its citizens.

Air Canada: Brand overview

Air Canada is Canada’s flagship airline, the largest in Canada in terms of passenger numbers and fleet size. It was founded in 1937 and has since operated scheduled and charter flights to 207 international destinations. Hubs are located in several overseas cities, including Vancouver, Montreal, and Toronto, as well as Toronto Pearson. The airline’s head office is located in Montreal, in the St. Laurent district of the province of Quebec. The company also operates a major regional service, the domestic branch of Air Canada Express.

Meaning and History

Air Canada Logo History

Air Canada underwent several transformations before becoming a world-renowned transportation organization. It was created by the federal government of Canada in 1937 and was called Trans-Canada Air Lines until 1965. TCA began its first intercontinental flights in 1938, and until then, it was known only domestically. It carried mail on the Vancouver-Seattle route and took only two passengers there and back.

However, with the expansion of the transportation fleet, the situation changed dramatically: the company received its first long-distance flights and was authorized for large-scale air transportation. In addition, TCA became the first airline in the world to test a computerized reservation network at remote terminals. In 1953, it switched to the large-scale ReserVec system.

In 1965, TCA was given a new name, Air Canada, which was approved at the government level. In 1988, the air carrier was privatized and passed into private hands. The most significant stage in its activity was the acquisition of a direct competitor – Canadian Airlines. From that moment, it became a monopolist in the airspace of Canada. In 2004, the company received the status of a holding company and was transformed into ACE Aviation Holdings Inc.

Each important step in the activities of the air transport organization was reflected in its symbolism. Therefore, the identity changed simultaneously with key events – from renaming to consolidation into a holding company. At the same time, the management has always adhered to the originally selected design and accepted only adjusted variants without fundamental changes. In total, there are seven emblems in the airline’s history.

What is Air Canada?

It is a Canadian airline that was called Trans-Canada Airlines until 1964. It is one of the five founding members of the Star Alliance partnership.

1937 – 1945

Trans-Canada Air Lines Logo 1937-1945

The first emblem was a circle with a white-gray border around the edge and a red maple leaf inside. The symbol of Canada could not but be present on the emblem of the air carrier, which sought to gain high status as a key figure in the Canadian Air Force. In the center of the leaf were three letters – “TCA.” This is an abbreviation of the full name of Trans-Canada Air Lines. Above them was a white paper airplane, symbolizing the field of operations.

1945 – 1965

Trans-Canada Air Lines Logo 1945-1965

The designers removed the trim lines and painted the right edge of the maple leaf black and the left edge white. The ribbed pattern and letter shadows were also removed.

1965 – 1987

Air Canada Logo 1965-1987

After the renaming, a redesign was carried out, resulting in a new name in the logo. It was arranged in two lines: the word “Air” at the top, “Canada” at the bottom, and a miniature icon in the form of a maple leaf outlined in a circle below. All the elements were red in color.

1987 – 1994

Air Canada Logo 1987-1994

During this period, the logo was dominated by a combination of red and black colors. The circle with a leaf in the center was painted in red (or rather, light maroon) color, and the name of the air carrier – in black. In addition, the designers reconfigured the lettering and placed it in one row below the badge. Instead of capital letters, lowercase letters were used.

1994 – 2005

Air Canada Logo 1994-2005

The leaf in this version was redrawn to resemble a real maple leaf as much as possible – wide, with shaped cutouts. For the name of Air Canada, the developers again chose capital letters but added miniature extensions at the ends, resembling serifs. In addition, both words have widely spaced symbols.

2005 – 2017

Air Canada Logo 2005-2017

In this version of the logo, the authors adjusted the font. For this purpose, they made the letters narrow and smooth, removing the serifs. The designers also added color, choosing bright scarlet, attracting as much attention as possible.

2017 – today

Air Canada Logo 2017-present

The modern emblem is not as rich in color as before: light maroon replaced scarlet in the leaf color, and dusty black replaced the bright red letters. Otherwise, everything remains the same as in the previous version.

Font and Colors

Air Canada Emblem

Since the airline belongs to Canada, the management chose the maple leaf, a key symbol of this country, as the logo. During the redesign process, only its outline changed, but it never disappeared from the logo. Also unchanged was the circle with the leaf in the center. By the way, this image also includes the action of flight, as the leaves fly, are picked up by the wind, and smoothly fall to the ground.

Air Canada Symbol

At different times, the Air Canada lettering was in different fonts. While in the beginning, they were wide white letters, at the end, they became narrow black letters. The fonts used are reminiscent of Sweet Gothic Medium, Indecisive Expanded Medium, and Lucida Sans Bold. The latter version was developed by designers Chris Holmes and Charles Bigelow. Its closest free analog is the DoppioOne font.

Air Canada color codes

Maximum RedHex color:#d82f2e
RGB:216 47 46
CMYK:0 78 79 15
Pantone:PMS Warm Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What is the logo of Air Canada?

The brand logo features a red maple leaf, Canada’s national symbol. It reflects the airline’s historical heritage and demonstrates its leadership position in the country.

How many planes does Air Canada have?

As of July 2021, the Canadian airline’s fleet consisted of 159 aircraft.

Who is the owner of Air Canada?

Air Canada is a public company, so it has no single owner. Its shares are freely traded on the market, but there is a restriction: non-residents of Canada can get no more than 25%.

Where is Air Canada’s head office?

The company is headquartered in Montreal, Canada’s second-largest city.