Star Alliance Logo

Star Alliance LogoStar Alliance Logo PNG

The Star Alliance logo is faceted stones that swirl in a mesmerizing dance. The symbol speaks of grace, solidarity, and the coordinated work of the system. Each union member is strong and reliable, and their alliance provides comfort and protection to passengers.

Star Alliance: Brand overview

Founded:14 May 1997 – 2022
Frankfurt am Main, Hesse, Germany
Star Alliance is the very first and largest airline alliance in the world. It counts 26 members, the last of which joined in 2014. The group has a fleet of 5,000 airplanes, flying to 1294 destinations on all continents and many islands. Up to 800 million passengers pass through the alliance’s airports each year.

Meaning and History

Star Alliance Logo History

The Star Alliance symbol did not appear right away. At the beginning of the union, only a common figure was used, which was convenient to add to the fuselage next to the individual logo of each company. When the union grew, the alliance ordered the developing of a more stylish sign suitable for the 21st century. The basis for the logo is a circle of stars, symbolizing unity and harmony on flags. However, more impressive and monumental figures have replaced the celestial bodies. The resulting emblem has represented the Star Alliance for over 20 years.

What is Star Alliance?

An alliance of airline companies that operates worldwide and makes more than 20 thousand flights daily. Over 400 thousand pilots work on the planes of the member companies. Regular customers are offered privileges at the Star Silver and Gold levels. The headquarters is in Germany, based on one of the alliance members in Frankfurt-am-Main.

1997 – 2000

Star Alliance Logo 1997

The first emblem of the alliance is a geometric figure made up of separate pyramids, which together form two large pyramids piercing each other. The resulting construction resembles a volumetric star. Its rays spread out in different directions.

The beauty of the sign is caused by the correctness of proportions and the clarity of lines. To create the emblem, mathematics, and geometry are needed. The star indicates:

  • Precise routes, calculations for determining coordinates, and laying the course.
  • Blueprints. Each airplane is a pinnacle of engineering thought. Its proper construction, sufficient engine power, and streamlined body allow it to take to the sky. A miscalculation is an inevitable disaster.
  • Coordinated work. All members of the alliance adhere to one statute. Intersecting routes are formed within the system. Careful planning and alignment of flights help travelers with transfers reach any corner of the world.

The image of the pyramid is associated with the sky and flights. Each structure stretches upward, and the sloping sides are like runways directing the airplane upward. Each peak is a major city on Earth. Straight lines run between them. This technique conveys the alliance’s main goal – to connect all the planet’s megacities with air routes.

Each small pyramid in the logo is a separate member of the community. Occupying their allotted positions, the group forms a single whole, a precise and coordinated mechanism.

2000 – 2022

Star Alliance Logo

2000 the Alliance Management Team was formed, and the first business centers were opened. Structuring and overall management required a separate identity for the alliance. The Pentagram agency developed the famous sign.

The logo consists of a name and a circular figure. Thin uppercase letters Star Alliance are a model of lightness and airiness. Each line hints at a separate sky route.

The figure is composed of five separate pyramids arranged in a circle. Each is half-turned with one of its faces inward. The construction resembles a flower. Five peaks are like the rays of a star.

The pyramids correspond to the five founding companies:

  • United Airlines (the third largest carrier in the world from Chicago).
  • Scandinavian Airlines (common airlines of Denmark, Norway, and Sweden, owning 180 aircraft).
  • Thai Airways International (Thai carrier with 40 international flights).
  • Air Canada (a major Canadian company that serves 222 destinations).
  • Lufthansa (the second largest airline in Europe from Germany).

Pyramids were chosen because of their uniqueness, stability, and geometric perfection. The base of each figure is unshakeable, indicating the strength of the alliance and the confident position of individual firms. The lines of the figures are not straight but slightly rounded, which speaks of the beauty and harmony of the heavenly fleet.

Font and Colors

Black and metallic gray are the leading shades of the emblem. Dark colors reflect the monumentality and globality of the alliance. Metal is the main element of airplane bodies. In the emblem, the color is a prototype of the strength of the union and the safety of transportation. Shadows on the edges of the pyramids make them volumetric. They talk about the various advantages passengers receive when using the alliance’s services.

The font corresponds to Neue Helvetica Paneuropean with large but thin elements.

Star Alliance color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C