The EgyptAir logo is a cool stamp in your passport, put there for a reason, but as a promise that you’ll get a taste of Egypt as soon as you board the plane. It’s not just a flight from point A to point B. It’s like opening the first page of an amazing book about Egypt’s history, its pyramids, and even its delicious food. The logo makes you feel like you’ve already got VIP access to the land of pharaohs, hieroglyphics, and the Nile River.
EgyptAir: Brand overview
Founded in 1932 and headquartered at Cairo International Airport, EgyptAir, known as مصر لللطيران (Maṣr leṭ-Ṭayarān) in Arabic, has grown into a renowned airline offering scheduled passenger and cargo services to 81 destinations in Africa, Europe, Asia and the Americas.
EgyptAir has had an exciting and colorful journey since its inception in 1932. Originally called Misr Airlines, the airline operated domestic flights within Egypt with a modest fleet of aircraft jointly owned by the Egyptian government and private investors.
In the 1940s, the airline entered international routes and quickly expanded to neighboring countries in the Middle East.
The 1950s saw a monumental leap in the airline’s development when jet aircraft were added to its fleet. EgyptAir continued its growth in the 1970s, reaching major cities in Europe and Africa and cementing its reputation as a reliable carrier in the region.
In 2008, EgyptAir underwent a comprehensive transformation to align its image with its honorary Star Alliance membership.
EgyptAir offers unrivaled comfort and convenience with its modern fleet of wide-body and narrow-body aircraft. Cairo International Airport is the gateway to the world and is a crucial hub for travelers, whether they are traveling for business or leisure.
As Egypt’s state-owned flagship carrier, the airline connects people, cultures, and economies across the globe through an extensive network of destinations.
Meaning and History
What is EgyptAir?
Founded as Egypt’s state-owned airline, EgyptAir began its journey into the skies with its headquarters at Cairo International Airport. The airline diligently operated scheduled passenger and cargo flights to Africa, Europe, Asia, and the Americas, contributing to the development of tourism and business in the region.
1971 – 2008
2008 – today
To signify its connection to Egypt, EgyptAir uses a logo that depicts one of the local mythological characters, Horus. This deity is the god of the sun and sky. In ancient Egyptian depictions, Horus appears as a falcon head wearing the traditional pharaoh’s headdress called the nimes. For the beak and nimes, artists used expanding stripes, combining them into a single graphic composition. The bird’s eye stylistically resembles a hieroglyph. The owner’s name is written at the bottom in a unique font. All letters are capitalized, but the first letter, “E,” is noticeably larger in size.
The use of Horus denotes cultural heritage and qualities such as strength, sagacity, and royalty. It evokes a sense of trust and reverence for the airline. The expanding beak and neem stripes add dynamism, perhaps indicating the airline’s expanding influence or reach. The unique font of the airline’s name emphasizes its individuality and uniqueness. The enlarged first letter “E” in the word “EgyptAir” is eye-catching, accentuating the entire design.