British Airways Logo

British Airways LogoBritish Airways Logo PNG

The British Airways emblem conveys the main ideas of perfection and high standards. It evokes a sense of flight, smooth turns, and blue skies. The notes of speed and clear schedules create a sense of confidence in a successful journey.

British Airways: Brand overview

British Airways was founded in 1974, two years after the merger of British European Airways and British Overseas Airways Corporation. It has been loved and hated but has continued to maintain high standards, strive for excellence, and do difficult things. Perhaps the most violent reaction was BA’s decision to decorate the tail feathers with ethnic patterns – each country has its design. In this way, the company wanted to express cosmopolitanism, but the public did not understand it. It came to the point that Prime Minister Margaret Thatcher strongly condemned the new concept, throwing a headscarf over the model airplane in the crosshairs of the world media.

From 1919 to 1930, flying was a luxury for the rich. Early companies like Aircraft Transport and Travel and Imperial Airways, which later became the company, served mostly wealthy clients and mail services.

Aviation became crucial during World War II in the 1940s. The British Overseas Airways Corporation (BOAC), a forerunner of the company, was essential for transatlantic flights, helping the Allies with supplies and reconnaissance. Despite frequent attacks by German fighters, these missions were critical.

The 1950s saw a boom in civil aviation. Carriers like BOAC and British European Airways (BEA) grew their networks and started using jet planes like the de Havilland Comet and Vickers Viscount. This shift to jets made air travel faster and more efficient.

The 1960s brought affordable air travel to more people, with British carriers introducing jet passenger liners on transatlantic routes.

Following the merger of BOAC and BEA in 1974, the airline became a major player in the UK aviation market. It has updated its fleet with the Lockheed TriStar-1 and Boeing 737 aircraft.

The 1987 privatization allowed it to grow its network and add new planes like the Boeing 747 and Boeing 777. The 1990s saw significant investments in a new terminal at Heathrow.

In the 2000s, it became a leader in premium air travel by introducing the OpenSkies brand. However, this period also had challenges, such as air disasters and labor disputes.

The 2010s were difficult financially, forcing the airline to cut costs. By 2015, it joined the International Airlines Group (IAG), improving its position in the global market.

Today, the company is one of the largest airlines in Europe and the world, with a modern fleet and a network of over 200 destinations. This shows how air travel has evolved from a luxury service to a global industry.

Meaning and History

British Airways Logo History

British Airways is known not only for its quality service but also for its famous logo. The company had many versions that presented British Airways as a leader in the travel industry. After several changes, the brand name has taken on the colors of the UK national flag and the curved line of the Speedmarque.

What is British Airways?

It is the UK’s national carrier and one of the largest airline companies in Europe. It is part of International Airlines.

1974 – 1984

British Airways Logo 1973-1984

BEA and BOAC already had their branding ideas, so the designers tried to combine them. Negus & Negus compromised and created a simple two-color emblem. It was a red and blue British Airways name divided into two lines.

Above the letter “i” in the word “airways,” there was no dot, which characterized the company not from the best side. There was also a lack of dynamism in the image, which should have supported the airline’s image. This poor image reflected the problems of the industry: inefficient management practices and, as a result, customer dissatisfaction.

1984 – 1997

British Airways Logo 1984-1997

The second version of the logo appeared in 1984. It was designed by the American firm Landor Associates, which caused a mixed reaction in British society due to the unspoken ban on cooperation with foreign design agencies. The airline’s name was written in one line in capital dark gray letters. At the same time, the first “B” and “A” were slightly higher.

Below the inscription appeared a long red line curved like an arrow. It seemed to emphasize the British’s pedantry and disdainful superiority. The new logo was supposed to reflect BA’s corporate culture and confirm the company’s supremacy.

1997 – 2008

British Airways Logo 1997

This logo is the result of a collaboration with Newell & Sorrell. Representatives of the design agency helped British Airways to get rid of its “stuffy” British image, which prevented the company from achieving international recognition in the eyes of its customers. The final version of the emblem was unveiled on June 10.

On the right was an elegant ribbon called the Speedmarque. It symbolized speed, movement, and innovation, which became the key values of the airline. This symbol was used on the fuselage of airplanes, company uniforms, boarding passes, and other places associated with the British Airways brand. The ribbon was divided into two colors:

  • red – symbolizing strength, dynamism, and energy;
  • and blue – reflecting quality, reliability, and professionalism.

The airline borrowed these colors from its predecessors, BOAC and BEA. The designers added a gradient to make the logo look bright and modern. The inscription “BRITISH AIRWAYS” on the left side was also dark blue but without a transition of shades. Thanks to a floating serif font called Mylius, it looked original.

2008 – today

British Airways Logo

In 1997, branding agency Newell & Sorrell developed a new corporate identity for British Airways because the old one was “too British.” Thus, the airline decided to show its globalization by emphasizing international air travel. The internationalism of the nineties was embodied in a red and blue symbol, similar to a waving scarf. Below, aligned on the left edge, the company’s name was written in blue capital letters of equal size.

British Airways: Interesting Facts

British Airways (BA), the UK’s flagship airline, has made significant contributions to aviation history.

  1. How It Started: 1974 British Airways was created by merging British Overseas Airways Corporation and British European Airways, streamlining the UK’s air services.
  2. Innovative Comfort: BA was the first to offer fully flat beds in business class in 2000, setting a new comfort standard for air travel.
  3. Concorde Flights: BA and Air France flew the Concorde from 1976 to 2003, cutting transatlantic flight times in half.
  4. Global Reach: It flies to over 160 places worldwide, making it one of the biggest international airlines.
  5. Billion-Dollar Route: BA was the first to earn over $1 billion a year from the London to New York route.
  6. Eco-Friendly Goals: Committed to environmental sustainability, BA aims to achieve net-zero carbon emissions by 2050 and invests in sustainable fuel.
  7. Tailfin Art Debate: In the late ’90s, BA’s move to replace its Union Flag tailfin design with global art sparked controversy. Later, BA returned to a traditional look.
  8. Wine Selection: BA buys more wine than any other airline and boasts the largest airborne commercial wine cellar.
  9. Royal Service: The airline has long served the British Royal Family and government, even offering a Royal Flight service for state visits.
  10. Tech Innovations: BA leads in using technology to improve travel, like electronic boarding passes and biometric data for faster airport processing.
  11. Record Flight: In February 2020, a BA flight from New York to London set a record for the fastest subsonic crossing, thanks to strong jet streams, in under 5 hours.

These points show British Airways as a leader in the airline industry, known for its service quality, commitment to the environment, and pushing aviation forward.

Font and Colors

British Airways Emblem

The graphic element of the British Airways logo is known as the Speedmarque. This distinctive sign is associated with friendliness, flexibility, and speed, which cannot be said about the “rigid” arrow of 1984-1997. The predecessor of the red and blue ribbon is the Speedbird, a similar symbol of Imperial Airways, which became part of the British Overseas Airways Corporation. It was designed by They’re Lee-Elliott in 1932 and first appeared on the nose of the DH.91 Albatross wooden transport plane. The Speedbird was then inherited by BOAC (as an emblem) and British Airways (as the basis for the Speedmarque).

The logo uses a typeface created specifically for the airline. It is one of the modifications of Mylius Modern, a variant with tiny serifs and small bulges at the ends of the letters. It was chosen for its readability, clarity, and elegance.

British Airways Symbol

The color scheme is in line with the company’s corporate palette. The combination of blue, white, and red symbolizes British Airways’ exceptional British heritage, as these colors resemble the national flag. Shades used: Signal Red P485 and Blue P286.

FAQ

What font does British Airways use?

The company uses Mylius Modern as its main font. This font is used everywhere, including airport signage, company websites, and printed materials. Mylius Modern is a font for large headings and plain text that maintains a consistent and easily recognizable company look.

The use of Mylius Modern matches the clean, modern style the airline wants. It is easy to read and looks professional, making the company look modern and reliable. By using the same font everywhere, she ensures that their messages look the same no matter where you see them. This helps them show that they care about quality and their customers.

What is the British Airways airline code?

The company uses several codes to identify itself in the airline industry. The IATA designation “BA” is the most commonly used code. IATA, the International Air Transport Association, assigns these two-letter codes to simplify ticket processing, scheduling, and communications.

The airline has an ICAO code of “BAW”. These three-letter codes, assigned by the International Civil Aviation Organization, are primarily used for air traffic control and airline operations. In addition, the airline has a domestic code 125, which is used for ticketing and routing. These codes play a vital role in the company’s operations and logistics, helping to manage and coordinate flights and services worldwide.

What is the British Airways logo?

In 1997, the company changed its logo as part of a major rebranding effort. It introduced a new design called “Speedmarque,” which replaced the traditional “Speedbird” symbol that had been in use since 1974. The new logo retains some old design elements but has been updated to look more modern and streamlined. This change aimed to update the company’s image to make it more consistent with its innovative values and global presence. The updated logo marked a new era, helping it stand out in the competitive international aviation market and remain relevant to customers worldwide.

When did British Airways change its logo?

It is a leading global airline with a wide range of services. It mainly carries passengers and operates domestic and international flights. The company connects many cities worldwide, including key destinations for business and tourism, and offers various levels of service, from economy to first class.

It transports goods, which is vital for international trade. It uses specialized cargo and passenger aircraft to move goods safely and efficiently. It operates mail delivery services, ensuring letters and parcels are sent quickly and securely across its extensive network. This service supports international communication and business by reliably delivering important goods worldwide.

What do British Airways do?

British Airways is a leading global airline with a wide range of services. It mainly transports passengers and operates flights within countries and internationally. The airline connects many cities worldwide, including key destinations for both business and tourism, and offers different levels of service, from economy to first-class.

The airline transports cargo, which is vital for international trade. It uses specialized cargo planes and passenger aircraft to move goods safely and efficiently. Additionally, British Airways handles mail delivery, ensuring that letters and packages are sent quickly and securely across its extensive network. This service supports international communication and business by reliably delivering important items globally.

What is British Airways’ slogan?

The company uses the slogan “The World’s Favorite Airline” in marketing. This slogan aims to convey the trust and preference of travelers worldwide, showing that the airline is the first choice internationally. The main focus is on becoming known for its extensive network, quality of service, and customer satisfaction. This slogan positions the company as a leader in the competitive airline industry, attracting a wide range of international travelers.