Iberia Logo

Iberia LogoIberia Logo PNG

Quality, stability, and safety all represent the Spanish carrier Iberia, whose logo embodies the symbolism of each of these qualities. The modern minimalistic text block with a small icon in a bright color palette enhances the focus, increasing recognition.

Iberia: Brand overview

Founded:28 June 1927
Founder:Horacio Echevarrieta, Deutsche Luft Hansa
Ciudad Lineal, Madrid, Spain
Iberia is the national carrier of Spain. It is based in Madrid and was established in 1927. Since 1999, it has been a member of the Oneworld Aviation Alliance.

Meaning and History

Iberia Logo History

The company’s debut logo was very concise. But over a long period of existence, it often changed, sometimes acquiring a radically different appearance.

What is Iberia?

Iberia is the largest and oldest Spanish airline, recognized as one of the safest in the world. It was founded in 1927 and, since 2010, has been part of the Irish-British-Spanish holding International Consolidated Airlines Group. The airline offers domestic and international flights to dozens of countries worldwide, using modern technologies to enhance service quality, such as providing electronic boarding passes and Internet access during flights.

1927 – 1939

Iberia Logo 1927-1939

In the initial period of operation, the primary focus was on good readability. That’s why the first brand name was minimalist: it contained only the word “Iberia,” written in black capital letters.

1939 – 1941

Iberia Logo 1939-1941

The company began using a winged symbol, directly reflecting its line of business.

1941 – 1954

Iberia Logo 1941-1954

Designers again changed the logo. Now, the inscription was made in red lowercase letters, and the font resembles handwriting.

1954 – 1963

Iberia Logo 1954-1963

This year began the era of the globe in the corporate style. It is located to the right of the word “Iberia.”

1963 – 1967

Iberia Logo 1963-1967

After the redesign, the logo received a large uppercase font, a slightly flattened globe, and a ribbon..

1967 – 1977

Iberia Logo 1967-1977

In 1967, an abbreviated version of the airline’s name – “IB” – appeared against a yellow globe.

1977 – 1992

Iberia Logo 1977-1992

The developers removed the globe, enlarged the “IB” symbols, and placed the “Iberia” decryption below them.

1992 – 2013

Iberia Logo 1992-2013

During this period, word and graphic designations swapped places: the full name became the main element in the design, and the abbreviated version was moved to the end.

2013 – today

Iberia Logo 2013-present

The modern emblem is minimalist: the word “Iberia” is written in a simple, thin font, and the “IB” sign is depicted as leaves.

Iberia: Interesting Facts

Iberia is Spain’s main airline, and it has been flying people around since 1927. It’s important for flights between Europe and Latin America.

  1. How It Started: Horacio Echeberrieta started Iberia on June 28, 1927. The first flight was from Madrid to Barcelona, a big deal in Spain.
  2. Early Flights to South America: Iberia was among the first to fly from Europe to South America. In 1946, they started flying to Buenos Aires in Argentina, making traveling between the two places much quicker.
  3. First in Central America: By 1974, Iberia was the first European airline to fly to Central America, which helped it become popular in Latin America.
  4. Jet Planes: In 1964, Iberia adopted new, faster jet planes for long flights. This made flying across the ocean faster and nicer for passengers.
  5. Joining Forces with Other Airlines: In 1999, Iberia helped start the Oneworld alliance, a group of airlines working together to make flying smoother for everyone. This helped passengers connect to more places easily.
  6. Teaming Up with British Airways: In 2011, Iberia and British Airways merged to create a bigger airline group called IAG. This helped Iberia get stronger and fly to more places.
  7. Using New Technology: Iberia also uses cool tech to make flying easier, like facial recognition for boarding and a handy mobile app for travelers.
  8. Promoting Spain: Besides flying, Iberia also helps share Spanish culture and attract tourists to Spain through its flights and how it presents itself.

Iberia has come a long way from its first flight in Spain to being a big name in global air travel. It’s all about moving forward, making flying better for passengers, and sharing what’s great about Spain with the world.

Font and Colors

Iberia Emblem

The development of individual symbolism began with a simple version and took a long journey, eventually settling again on simplicity. Indeed, after several stages with complex design, the choice fell again to a minimalist logo. Leaving behind the globe with parallels and meridians, ribbons, aviation signs, wide letters, and geometric shapes, the company leaders chose a textual version with a small icon. Interbrand develops the corporate style and logo. The emblem consists of two leaf-like strokes formed from the letter “B,” now positioned to the right of the word “Iberia.”

The custom font of the logo is based on a sans-serif typeface with serifs. The letters are convex, more precisely – curved to the sides, as seen in the example of the letter “I,” which has a barrel-shaped form. The color palette is based on a gradient transition from dark to light. It consists of several shades of red and yellow.

Iberia color codes

Animal BloodHex color:#a8151c
RGB:168 21 28
CMYK:0 87 83 34
Pantone:PMS 1795 C
Philippine RedHex color:#c11623
RGB:193 22 35
CMYK:0 89 82 24
Pantone:PMS 485 C
Philippine RedHex color:#da162a
RGB:218 22 42
CMYK:0 90 81 15
Pantone:PMS 185 C
Philippine YellowHex color:#f9cd03
RGB:249 206 3
CMYK:0 18 99 2
Pantone:PMS 116 C
American YellowHex color:#f6af03
RGB:246 175 3
CMYK:0 29 99 4
Pantone:PMS 137 C
FulvousHex color:#e97b0d
RGB:223 123 13
CMYK:0 47 94 9
Pantone:PMS 151 C