Quality, stability, and safety – all this is the Spanish carrier Iberia, whose logo embodies the symbolism of each of these qualities. Modern minimalist text block with a small icon in a bright color scheme enhances the emphasis, improving recognition.
Iberia: Brand overview
Founded: | 28 June 1927 |
Founder: | Horacio Echevarrieta, Deutsche Luft Hansa |
Headquarters: |
Ciudad Lineal, Madrid, Spain |
Website: | iberia.com |
Meaning and History
The company’s debut logo is very laconic. But over a long time of its existence, it has often changed, sometimes acquiring a radically different form.
What is Iberia?
Iberia is the largest and oldest Spanish airline, recognized as one of the safest in the world. It was founded in 1927 and has been part of the Irish-British-Spanish holding company International Consolidated Airlines Group since 2010. The airline offers domestic and international flights to dozens of countries, using modern technology to improve service quality, such as providing electronic boarding passes and in-flight internet access.
1927 – 1939
During the initial period of work, the main focus was on good readability. That is why the first brand name is minimalist: it contains only the word “Iberia,” written in black capital letters.
1939 – 1941
The company began to use a winged symbol that directly reflects its line of business.
1941 – 1954
The designers changed the logo again. Now the inscription is in red lowercase letters, and the font resembles handwritten handwriting.
1954 – 1963
This year, the era of the globe began in corporate identity. It is located to the right of the word “Iberia.”
1963 – 1967
After the redesign, the logo received a large uppercase font, a slightly flattened globe, and a ribbon.
1967 – 1977
In 1967, against a yellow globe background, an abbreviated version of the airline’s name appeared – “IB.”
1977 – 1992
The developers removed the globe, enlarged the “IB” symbols, and placed the decryption under them – “Iberia.”
1992 – 2013
During this period, the verbal and graphic signs changed places: the full name became the main design, while the abbreviated version was moved to the end.
2013 – today
The modern emblem is minimalist: the word “Iberia” is written in simple, thin type, and the “IB” sign is depicted in the form of leaves.
Font and Colors
The development of individual symbolism began with a simple version and went a long way, stopping again at a simple one. Indeed, after completing several stages with a complex design, the choice again fell on a minimalistic logo. Leaving behind the globe with parallels and meridians, ribbons, flight signs, broad letters, and geometric shapes, the company executives chose the text version with a small icon. Interbrand designs corporate identity and logo. The emblem consists of two leaf-like strokes formed from the letter “B,” which are now located to the right of the word “Iberia.”
Custom logo typeface based on a sans serif font from the Sans Serif category. The letters are convex, more precisely – curved to the sides, which is seen in the example of “I,” which has a barrel-shaped shape. The color palette is based on a gradient transition from dark to light. It consists of several shades of red and yellow.
Iberia color codes
Animal Blood | Hex color: | #a8151c |
---|---|---|
RGB: | 168 21 28 | |
CMYK: | 0 87 83 34 | |
Pantone: | PMS 1795 C |
Philippine Red | Hex color: | #c11623 |
---|---|---|
RGB: | 193 22 35 | |
CMYK: | 0 89 82 24 | |
Pantone: | PMS 485 C |
Philippine Red | Hex color: | #da162a |
---|---|---|
RGB: | 218 22 42 | |
CMYK: | 0 90 81 15 | |
Pantone: | PMS 185 C |
Philippine Yellow | Hex color: | #f9cd03 |
---|---|---|
RGB: | 249 206 3 | |
CMYK: | 0 18 99 2 | |
Pantone: | PMS 116 C |
American Yellow | Hex color: | #f6af03 |
---|---|---|
RGB: | 246 175 3 | |
CMYK: | 0 29 99 4 | |
Pantone: | PMS 137 C |
Fulvous | Hex color: | #e97b0d |
---|---|---|
RGB: | 223 123 13 | |
CMYK: | 0 47 94 9 | |
Pantone: | PMS 151 C |