Quality, stability, and safety – all this is the Spanish carrier Iberia, whose logo embodies the symbolism of each of these qualities. Modern minimalist text block with a small icon in a bright color scheme enhances the emphasis, improving recognition.
Iberia: Brand overview
Founded: | 28 June 1927 |
Founder: | Horacio Echevarrieta, Deutsche Luft Hansa |
Headquarters: |
Ciudad Lineal, Madrid, Spain |
Website: | iberia.com |
Meaning and History
The company’s debut logo is very laconic. But over a long time of its existence, it has often changed, sometimes acquiring a radically different form.
1927 – 1939
During the initial period of work, the main focus was on good readability. That is why the first brand name is minimalist: it contains only the word “Iberia,” written in black capital letters.
1939 – 1941
The company began to use a winged symbol that directly reflects its line of business.
1941 – 1954
The designers changed the logo again. Now the inscription is in red lowercase letters, and the font resembles handwritten handwriting.
1954 – 1963
This year, the era of the globe began in corporate identity. It is located to the right of the word “Iberia.”
1963 – 1967
After the redesign, the logo received a large uppercase font, a slightly flattened globe, and a ribbon.
1967 – 1977
In 1967, against a yellow globe background, an abbreviated version of the airline’s name appeared – “IB.”
1977 – 1992
The developers removed the globe, enlarged the “IB” symbols, and placed the decryption under them – “Iberia.”
1992 – 2013
During this period, the verbal and graphic signs changed places: the full name became the main design, while the abbreviated version was moved to the end.
2013 – today
The modern emblem is minimalist: the word “Iberia” is written in simple, thin type, and the “IB” sign is depicted in the form of leaves.
Font and Colors
The development of individual symbolism began with a simple version and went a long way, stopping again at a simple one. Indeed, after completing several stages with a complex design, the choice again fell on a minimalistic logo. Leaving behind the globe with parallels and meridians, ribbons, flight signs, broad letters, and geometric shapes, the company executives chose the text version with a small icon. Interbrand designs corporate identity and logo. The emblem consists of two leaf-like strokes formed from the letter “B,” which are now located to the right of the word “Iberia.”
Custom logo typeface based on a sans serif font from the Sans Serif category. The letters are convex, more precisely – curved to the sides, which is seen in the example of “I,” which has a barrel-shaped shape. The color palette is based on a gradient transition from dark to light. It consists of several shades of red and yellow.
Iberia color codes
Animal Blood | Hex color: | #a8151c |
---|---|---|
RGB: | 168 21 28 | |
CMYK: | 0 87 83 34 | |
Pantone: | PMS 1795 C |
Philippine Red | Hex color: | #c11623 |
---|---|---|
RGB: | 193 22 35 | |
CMYK: | 0 89 82 24 | |
Pantone: | PMS 485 C |
Philippine Red | Hex color: | #da162a |
---|---|---|
RGB: | 218 22 42 | |
CMYK: | 0 90 81 15 | |
Pantone: | PMS 185 C |
Philippine Yellow | Hex color: | #f9cd03 |
---|---|---|
RGB: | 249 206 3 | |
CMYK: | 0 18 99 2 | |
Pantone: | PMS 116 C |
American Yellow | Hex color: | #f6af03 |
---|---|---|
RGB: | 246 175 3 | |
CMYK: | 0 29 99 4 | |
Pantone: | PMS 137 C |
Fulvous | Hex color: | #e97b0d |
---|---|---|
RGB: | 223 123 13 | |
CMYK: | 0 47 94 9 | |
Pantone: | PMS 151 C |