Qatar Airways Logo PNG
The Qatar Airways logo is filled with determination and speed because its mascot is the oryx. This swift-footed animal is unmatched in slicing through opposing air currents across vast expanses. The large African antelope is also known for its endurance and resilience. Furthermore, it serves as the primary symbol of the country.
Qatar Airways: Brand overview
Qatar Airways began its journey on November 22, 1993, initiated by the royal family of Qatar. Initially a modest regional carrier, it serviced a few routes within the Persian Gulf. Establishing a national airline was part of Qatar’s strategy to diversify its economy and enhance its international presence.
Operations for the airline kicked off on January 20, 1994, with its first flight from Doha to Amman using a leased Boeing 767-200ER. At this time, the fleet was minimal, comprising just two aircraft catering to a limited number of regional routes.
A major restructuring took place in 1997 under the directive of Sheikh Hamad bin Khalifa Al Thani, the Emir of Qatar. This move aimed to transform the airline into a leading global carrier. Akbar Al Baker was appointed CEO, marking the start of a significant evolution for the company.
Between 2000 and 2005, the airline experienced rapid growth, expanding its network to include numerous new destinations across Europe, Asia, and Africa. The fleet saw substantial additions, with modern Airbus and Boeing aircraft joining the lineup.
In 2003, the company launched its first long-haul flight to London, signifying a crucial milestone and expanding its reach to key international markets.
By 2007, the company had relocated its primary operations to the new Doha International Airport, enhancing its capacity to handle increasing passenger traffic.
2011, the airline celebrated a major achievement by launching its 100th destination, underscoring its swift expansion and ambitious global market presence.
A landmark moment came in 2012 when the airline announced plans to join the Oneworld alliance, making it the first major Gulf carrier to join a global alliance.
The arrival of the first Airbus A380 in 2013 allowed the company to offer a new level of comfort on long-haul routes, reinforcing its commitment to superior passenger experiences.
On October 30, 2014, the airline officially joined the Oneworld alliance, significantly broadening its collaboration with other top-tier international airlines.
In 2015, the airline made headlines by launching the longest non-stop commercial flight, connecting Doha and Auckland, New Zealand.
The regional blockade in 2017 posed significant challenges for the company. The diplomatic crisis in the Gulf led to a blockade of Qatar by neighboring countries. Despite these obstacles, the airline demonstrated remarkable resilience by adapting its operations and introducing new routes.
The company continued its investment strategy in 2018, acquiring stakes in other airlines such as Cathay Pacific and Air Italy, further diversifying its portfolio.
Throughout 2019, the airline expanded its fleet with new aircraft, including the Airbus A350-1000 and Boeing 787-9 Dreamliner, and opened several new routes, reinforcing its global network.
In 2020, amid global upheavals in the aviation industry, the company showcased its adaptability, adjusting operations to meet the market’s changing demands and maintaining vital global connectivity.
Meaning and History
The airline’s full name is Qatar Airways Company Q.C.S.C. From the beginning, it chose the symbol of the State of Qatar—the Arabian oryx—as its emblem. It embodies high speed, fitting perfectly into the concept. This well-protected animal is cared for throughout the country and by the airline. Over its existence, the company has had three logos.
The color dominating the emblem’s design does not match the color of Qatar’s national flag but is very close to it. The emblem’s design is unique due to the choice of the animal and the way the oryx is depicted.
What is Qatar Airways?
This is the flagship carrier of Qatar, based in Doha, known for its luxury service and innovative approach to air travel. It operates one of the most modern fleets in the world, including the Airbus A350 and Boeing 787 Dreamliner, serving an extensive global network of routes. The company is renowned for its first-class business class Qsuite, offering private cabins with full beds and the option to create a four-person space for group travel. It stands out for its Privilege Club loyalty program, exclusive benefits, and sponsorship of leading sports teams and events.
1993 – 1997
In the initial version, the head of an oryx is depicted on a dark diagonal stripe crossing a rectangle. The rest of the background is light. The predominant colors are black, white, and gray.
1997 – 2006
After a redesign, the logo became colorful and varied. The company’s name is presented in two versions: in English and Arabic. Designers enlarged the image of the Arabian oryx and placed it inside a dotted circle.
2006 – today
In 2006, developers changed the arrangement of the main elements. They moved the airline’s symbol to the right of the name, which became larger than in the previous version. The logo’s colors are gray, dark cherry, and white. The Arabic writing was retained.
The Qatar Airways emblem is a vivid example of blending tradition and modernity, reflecting the company’s rich culture and innovative approach.
The logo consists of two main elements: text and a symbol. The name “QATAR AIRWAYS” is in large capital letters in dark burgundy, symbolizing luxury and elegance. Below the English name is an Arabic translation in the same color, emphasizing the national identity and pride of the company.
The logo’s font is sans-serif, modern, and strict, giving it a sense of reliability and professionalism. The dark burgundy color symbolizes luxury, elegance, and passion, while the gray color used for the word “AIRWAYS” adds a touch of sophistication and balance.
The symbol, located to the right of the text, is a stylized image of an oryx, Qatar’s national animal. The oryx is depicted in motion, symbolizing dynamism and the drive to achieve goals. The surrounding lines create an effect of speed and movement, highlighting the company’s modern and high-tech aspects.
The logo reflects a period when the company was actively expanding its international reach and aiming to establish itself as a leading player in global aviation. During this period, the brand focused on high-quality service and technological innovations symbolized in the logo by blending traditional and modern elements.
The logo’s style, combining Arabic and Western elements, reflects the company’s unique position at the cultural crossroads. This underscores its ability to successfully integrate the best features of both cultures in its operations and provide exceptional service.
The Qatar Airways logo is visually appealing and deeply symbolic, reflecting the company’s rich culture, history, and ambitious plans.
Qatar Airways: Interesting Facts
Qatar Airways is a big airline from Qatar known for being super fancy and flying to many places worldwide.
- Quick to Grow: Since starting in 1993, Qatar Airways has grown fast. They went from flying short trips to going everywhere, including Africa, Asia, Europe, the Americas, and Oceania.
- Lots of Awards: They’ve won many awards for being so good at what they do, including being named “Airline of the Year” by Skytrax several times.
- New Planes: Some of the newest planes, like the Airbus A350 and Boeing 787, are flying, which is comfortable for passengers and good for the environment.
- Awesome Airport: Doha’s main airport, Hamad International Airport, is modern and has won awards for its cleanliness.
- Fancy Flying: Flying with them is fancy, especially in Business Class, where they have QSuite. It has the first double bed in a Business Class and private cabins with doors.
- Big Team: They’re part of the Oneworld alliance, which means they work with other airlines to make flying easier for everyone.
- Sharing Culture: As Qatar’s airline, they share Qatari culture and hospitality with the world, showing off what makes Qatar special.
- Caring for the Planet: They’re working on making flying less harmful to the planet by using newer, less polluting planes and supporting research into making aviation more sustainable.
- Sports Fans: They support big sports teams and events, including football clubs like FC Bayern München, AS Roma, and even the FIFA World Cup.
- Great Food: They focus on ensuring you get tasty food on your flight, working with famous chefs to create their menus. They serve food from all over the world, including Qatari dishes.
So, Qatar Airways offers a super nice experience when you fly, from the planes they use to the airport to the food and even how they show off Qatari culture.
Font and Colors
From the beginning, the Arabian Oryx was branded as the main airline in Qatar. It perfectly embodies speed, being one of the record holders in the running. The animal is depicted not in full—the logo represents only the head with part of the neck and long sharp horns. Their outlines are repeated in horizontal lines, forming a circle. These strokes also represent broken air currents rushing forward. On the right, they are thin, and on the left, they are wide, most reminiscent of air jets.
In front of the oryx are two rows of words: “Qatar” at the top and the airline’s status in English and Arabic at the bottom. However, a single-line logo is used on the aircraft’s side. It’s located along the front portholes. An antelope is depicted on the tail.
The authors chose an elegant sans-serif font created by the famous German typographer Hermann Zapf for the logo inscriptions. In particular, the font Optima Demi Bold harmonizes with the straight and long horns of the Arabian oryx: it balances them out. In 2015, Jotia, designed by Rebecca Hurst, was selected as the corporate font. The emblem’s palette consists of dark purple and metallic gray. They are visible against a white background.
FAQ
Who founded Qatar Airways?
The ruling royal family founded Qatar Airways. In 1997, a team of managers relaunched the company on behalf of His Highness the Father Emir, Sheikh Hamad bin Khalifa Al Thani. Akbar Al Baker played a significant role in its establishment.
What is Qatar’s advertising slogan?
The airline has several advertising slogans, such as “Taking you more personally,” “Let’s fly together,” and “The world’s 5-star airline.”
What animal is depicted on the Qatar Airways logo?
The Qatar Airways logo depicts the Arabian oryx, the State of Qatar’s national animal. It’s a long-horned antelope from the Bovidae family that lives in desert areas of Western Asia.
Why is a goat depicted on the Qatar Airways logo?
The Qatar Airways logo reflects the airline’s national affiliation, as Qatar’s national symbol is the oryx, not a goat.
