Qatar Airways Logo

Qatar Airways LogoQatar Airways Logo PNG

The Qatar Airways logo is filled with determination and speed because its mascot is the oryx. This swift-footed animal is unmatched in slicing through opposing air currents across vast expanses. The large African antelope is also known for its endurance and resilience. Furthermore, it serves as the primary symbol of the country.

Qatar Airways: Brand overview

Founded on November 22, 1993, by the government of Qatar, Qatar Airways first took to the skies on January 20, 1994, offering flights to Amman, Jordan. At that time, its modest fleet consisted of just two Airbus A310s and two Boeing 737s, connecting about 15 cities across the Middle East, Asia, Africa, and Europe.

A turning point came in 1997 when, under the leadership of the father of the Emir, Sheikh Hamad bin Khalifa Al Thani, the airline underwent a period of renaissance, aiming to become one of the leading global carriers. That same year, the position of CEO was taken up by Akbar Al Baker, who led a period of rapid growth, including the introduction of many new routes. Now, the airline boasts one of the most modern aircraft fleets in the industry.

In 2014, the airline transitioned to complete ownership by Qatar’s government and launched its cargo division. The company augmented its fleet with modern Airbus A350 and A380 models a year later.

In 2017, Qatar Airways was named Airline of the Year by Skytrax for the fourth time. The airline operates over 250 aircraft, employs around 50,000 people, and serves more than 160 destinations worldwide.

Meaning and History

Qatar Airways Logo History

The full name of the airline is Qatar Airways Company Q.C.S.C. From the very beginning, it chose the symbol of the State of Qatar – the Arabian oryx – as its emblem. It embodies high speed, fitting perfectly into the concept. This well-protected animal is cared for throughout the country and by the airline. Over its existence, the company has had three logos.

The color dominating the emblem’s design does not match the color of Qatar’s national flag but is very close to it. The emblem’s design is unique due to the choice of the animal and the way the oryx is depicted.

What is Qatar Airways?

It is an airline representing the State of Qatar on an international level. It’s considered one of the largest in its country and has been a member of the Oneworld alliance since 2013.

1993 – 1997

Qatar Airways Logo 1993-1997

In the initial version, the head of an oryx is depicted on a dark diagonal stripe crossing a rectangle. The rest of the background is light. The predominant colors are black, white, and gray.

1997 – 2006

Qatar Airways Logo 1997-2006

After a redesign, the logo became colorful and varied. The company’s name is presented in two versions: in English and Arabic. Designers enlarged the image of the Arabian oryx and placed it inside a dotted circle.

2006 – today

Qatar Airways Logo 2006-present

In 2006, developers changed the arrangement of the main elements. They moved the airline’s symbol to the right of the name, which became larger than in the previous version. The logo’s colors are gray, dark cherry, and white. The Arabic writing was retained.

Font and Colors

Qatar Airways Emblem

From the very beginning, the Arabian Oryx was branded as the main airline of the State of Qatar. It perfectly embodies speed, being one of the record holders in the running. The animal is depicted not in full – the logo represents only the head with part of the neck and long sharp horns. Their outlines are repeated in horizontal lines, forming a circle. These strokes also represent broken air currents rushing forward. On the right, they are thin, and on the left, wide, most reminiscent of air jets.

In front of the oryx are two rows of words: “Qatar” at the top and the airline’s status in English and Arabic at the bottom. However, a single-line logo is used on the aircraft’s side. It’s located along the front portholes. An antelope is depicted on the tail.

Qatar Airways Symbol

For the inscriptions in the logo, the authors chose an elegant sans-serif font created by the famous German typographer Hermann Zapf. In particular, the font Optima Demi Bold harmonizes with the straight and long horns of the Arabian oryx: it balances them out. In 2015, Jotia, designed by Rebecca Hurst, was selected as the corporate font. The emblem’s palette consists of dark purple and metallic gray. They are clearly visible against a white background.

Qatar Airways color codes

Tyrian PurpleHex color:#5c0632
RGB:92 6 50
CMYK:0 93 46 64
Pantone:PMS 7421 C
Slate GrayHex color:#747f8a
RGB:116 127 138
CMYK:16 8 0 46
Pantone:PMS 7544 C

FAQ

Who founded Qatar Airways?

The ruling royal family founded Qatar Airways. In 1997, the company was relaunched by a team of managers on behalf of His Highness the Father Emir, Sheikh Hamad bin Khalifa Al Thani. Akbar Al Baker played a significant role in its establishment.

What is Qatar’s advertising slogan?

The airline has several advertising slogans, such as “Taking you more personally,” “Let’s fly together,” and “The world’s 5-star airline.”

What animal is depicted on the Qatar Airways logo?

The Qatar Airways logo depicts the Arabian oryx, the national animal of the State of Qatar. It’s a long-horned antelope from the Bovidae family, living in desert areas of Western Asia.

Why is a goat depicted on the Qatar Airways logo?

The Qatar Airways logo reflects the airline’s national affiliation, as Qatar’s national symbol is the oryx, not a goat.

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