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Boeing Logo

Boeing Logo
Boeing Logo PNG

The Boeing Company is a pioneer in the aerospace industry and the world’s largest supplier of aircraft and satellites. The corporation got its current name in 1961. Before that, it was known as the Boeing Airplane Company, which reflected only one side of its work. The renaming helped the company move out of its usual image of an aircraft manufacturer and continue to develop three main areas: the production of missiles, military aircraft, and commercial aircraft.

Meaning and History

Boeing Logo History
Evolution of the Boeing Logo

What is Boeing?

It is one of the largest aerospace corporations, founded in 1916 in the United States. It has a very wide range of activities – from the production of passenger aircraft to nuclear testing.

In 1903, 22-year-old William Boeing dropped out to start a logging business, which he inherited from his father. The enterprise turned out to be very profitable, so the young man invested the accumulated money in a boat factory. But he never had time to use it for its intended purpose because he was carried away by airplanes. As a result, Boeing began building amphibious biplanes, and in 1916 registered an aviation company under its name.

Subsequently, the company was renamed several times and turned into a group of companies, uniting many small manufacturers of aircraft and helicopters under its leadership. Its largest acquisition is the defense and aerospace divisions of Rockwell International Corporation, which were incorporated into Boeing in 1996. Another historical event was the merger with McDonnell Douglas Corporation in 1997.

This move allowed the multinational firm to reach a new level and carry out a small redesign as part of a marketing campaign. Now all Boeing aircraft are adorned with the classic wordmark, complemented by a graphic composition of three elements in black: a ring, an arc, and a triangle in the shape of a pointer. The symbol was taken from the old McDonnell Douglas logo. In addition, the logo can be seen at the Chicago headquarters.

1920 – 1930

Boeing Logo 1920-1930

At first, Boeing’s identity was based on the image of a bird with a forked tail. The designers found this to be a great way to convey the flight dynamics in a static drawing. The image looked like a 3D pencil sketch. The bird flew to the east – in the same direction as the arrow with plumage and a triangular tip. A thin horizontal arrow was at the top and crossed out the word “BOEING” in bold sans serif type.

1930 – 1940

Boeing Logo 1930-1940

In the 1930s, a logo was popular, which resembled a totem pole in shape. It appeared in 1928, but the company began to use it to decorate aircraft much later – in the middle of the next decade. “Totem” consisted of the letters “B,” “O,” “E,” “I,” “N,” “G,” arranged vertically one under the other. The ” O ” ‘s right, and left was depicted as white wings with five feathers separated by a black outline. “G” formed a kind of pedestal, for which the designers made it large and flattened. The inscription was inside a white circle with a thin ring-frame, while the tips of the wings looked out.

This choice is because Boeing was founded in a Native American region. And the famous totem poles are considered the main symbol of the culture of the Indians. Perhaps it was this fact that served as an inspiration for the development of identity.

1940 – 1960

Boeing Logo 1940-1960

In 1940, the vertical inscription became diagonal and lost its white wings. The word was depicted in a handwritten script, and the letters almost merged due to bold lines and a strong tilt to the right. The first “B” stood out especially: it was uppercase but looked like a lowercase “b” with an arc at the top. In this case, the curved strip extended far beyond the limits of the vertical stroke.

Another important element was the dot above the letter “i” – rather than a dot, but a small five-pointed star. It made the logo elegant and hinted at the company’s aerospace focus. Stylized lettering was an integral part of Boeing’s identity until the 1960s.

1960 – present

Boeing Logo 1960-present

In the mid-20th century, Bob Laly and Kith Kinsmen decided to design a logo to adorn any aircraft. Two in-house designers enthusiastically took this idea and developed it into a ten-page presentation with detailed information on the textures and appearance of the badge. But the main achievement of their collaboration was the custom Stratotype typeface, created especially for Boeing. They used it to style the brand name beautifully. The creative collaboration was first shown on the 377 Stratocruiser.

The character looks original because the letters are slanted to the right. It is the basis of visual dynamics associated with high-speed movement. The lettering is bold and black, but due to the “flexibility,” it does not seem massive. It has been used for aircraft design for many decades and has been supplemented with model numbers.

1997 – present

Boeing Logo 1997-present

The latest Boeing logo results from a creative effort by Rick Eiber to enhance the company’s identity following its merger with McDonnell Douglas Corporation in 1997. Studio owner Rick Eiber Design was renowned for his creative personality and collaborated with influential firms such as Providence Health System. and Microsoft. Moreover, he always worked on graphic design by hand, without using computers.

Rick Eiber has combined the classic Boeing wordmark with the McDonnell Douglas symbol, placing the lettering on the right side. The new element consists of three geometric shapes. In the center is a black ring, crossed diagonally in an arc that looks like an inverted Nike swoosh. In the lower right corner, there is an elongated triangle of uneven shape.

Font and Colors of the Emblem

Boeing Emblem

The emblem, borrowed from McDonnell Douglas, is an adopted symbol of the now-defunct Douglas Aircraft. The circle was originally the Earth, the arc line looked like a missile track, and the triangle represented a military plane. Rick Eiber kept the main theme of the logo but made the image more abstract. The symbol reflects the evolution and rapid development of the aerospace industry, reaching new heights.

Boeing Symbol

As far as is known, the Boeing logo font is called Stratotype and is by two designers: Bob Laly and Kith Kinsmen. It is an oblique bold grotesque that is also used for alphanumeric designations on airplanes. The lettering is black, as is the emblem of geometric shapes.