Turkish Airlines is the national air carrier of Turkey. The company was founded in May 1933. It operates regular flights to 315 destinations. Based in Istanbul. Part of the Star Alliance.
Meaning and History
Over the long period of its existence, the airline has had eight logos, each associated with the image of an abstract bird that looks like a stork. She is depicted obliquely, directed upward, as a symbol of movement into the future and new heights.
1933 – 1956
Many details characterize the debut emblem. In addition to a graceful bird, it bears the coat of Turkey’s arms, a blue stripe along the edge with several abbreviations, and the name of the company. The background is light yellow with red dash-shaped reflections at the top right.
1956 – 1964
The logo of this period is black and white. The bird’s silhouette is enlarged and turned in the opposite direction and added several inscriptions in Turkish.
1964 – 1990
In 1964, the long era of the red bird in the white circle began. The bird symbol was placed above the name of the carrier.
1990 – 2008
In 1990, designers changed the ratio of graphics to text. As a result, the air carrier’s name became much larger and took two rows at once: the upper one – “Turkish,” the lower one – “Airlines.” The authors also corrected the letters’ color: instead of black, they used blue, close to heavenly. A round icon with a soaring bird was placed to the right of the inscription. It is colored red, like the contour line.
2008 – 2010
To simplify the logo, the developers rearranged the company name and put the words on one line, leaving a large spacing between them. Although the bird icon remained in the same place, it also received an update. The designers changed the colors in it: everything white was painted in red, and red – in white.
2010 – 2017
The changes made in 2010 were minimal. The distance between words has decreased, and the letter spacing has also narrowed slightly. The round badge border disappeared, and the color changed – it became less bright, almost pastel.
2018 – present
In its current version, the logo looks different than before, although all the elements remain the same. It’s just that the icon with a flying bird is now to the left of the name of the air carrier, and the phrase “Turkish Airlines” instead of sky blue has again become black.
Font and Colors of the Emblem
The logo of the Turkish aviation company used the image of a bird from the very beginning. Over the years, it has evolved from a subtle abstract stroke into a full-fledged winged symbol of flight. The bird is directed upward at a slight angle, which is very reminiscent of an airplane takeoff. It has a long beak, and its tail and wings touch the edge of the red circle, interrupting it at two points. The full name of the air carrier is located behind the icon. On airplanes, it is located at the front above the portholes, while a white bird adorns a highly protruding tail.
For its identity, the company has chosen a simple, well-readable, and sleek typeface. The font is called Proxima Nova ExtraBold and is a revision of Proxima Sans. It successfully combines a geometric shape and a modern look. Its author is Mark Simonson. In the color scheme, everything is also stable: red, blue, and black are the main choices of the Turkish air carrier.