Over the past two decades, the Airbus logo has undergone two modifications. Even though the changes were very significant, it is safe to say that each new design was based on its predecessor. Thanks to this, the overall style has remained unchanged.
Meaning and History
The design is dominated by a circle divided into two identical halves. In each of the halves, there is an abstract and dynamic pattern, with curved lines, vortices, and flashes. At the symbolic level, the emblem can be interpreted as land (circle), and airlines as the fastest way to get from one place to another (dynamic curved lines).
Company name in bold, classic, simple type. The fact that the letters are written in italics adds dynamics.
Rounding now has a 3D effect by adding a gradient to the backgrounds. The word “Airbus” is written in a new font. The inscription is no longer in italics and has a couple of distinctive details; for example, spaces in the letters “A” and “R.” Besides, the letters have a three-dimensional appearance due to the addition of a gradient.
The updated Airbus logo is flat and does not contain a swirling logo, but only a verbal inscription. A rather saturated dark blue tone remained almost unchanged.