Airbus Logo PNG
Air and lightness – that’s what the visual identity of the Dutch aircraft manufacturer says. The Airbus logo consists of an inscription with a wide breakdown and large gaps inside the letters. At the same time, bold glyphs testify to the high strength and integrity of the structures.
Airbus: Brand overview
| Founded: | 18 December 1970 |
| Founder: | Roger Béteille, Felix Kracht, Henri Ziegler, Franz Josef Strauss |
| Headquarters: |
Leiden, Netherlands |
| Website: | airbus.com |
Meaning and History
The current aerospace company is the result of the consolidation of several industry enterprises under the auspices of the Airbus Industrie GIE consortium, which arose in 1970. Under his leadership, firms worked until 2000 – until the moment when a new structure appeared, EADS NV (European Aeronautic Defense and Space). A year later, the consortium was reorganized into the Airbus SAS joint-stock company, and in 2006 EADS finally bought out its shares and transferred it under its management.
To be recognizable, the European Aeronautic Defense and Space company took on the name Airbus Group, dividing it into two specialized departments: NV and SE. This was followed by the merger of the executive bodies of Airbus Group SE and Airbus SAS. Despite the merger of the committees of the subsidiary and parent firms in 2017, legally, they remained independent units. At the same time, the holding company received its current name and modern design.
Naturally, everything that happens has touched their visual identity. The emblems of Airbus Industrie GIE and Airbus SAS received a common style – a turbine symbol, which resembled a jet engine at the time of operation. They also have a single font, identical to the Helvetica Black typeface. In the period 2000-2010, the logo of the other two firms that were part of the original association dominated. So, the 4-pointed star was the heritage of DaimlerChrysler Aerospace AG, and the curved arrow passed from Aérospatiale-Matra. Then these elements were removed, and a more concise design was chosen.
What is Airbus?
It is an aircraft manufacturer that produces aircraft under its brand name. It is part of the European corporation Airbus Group but is officially registered in France and has the status of “S.A.S.”
2001 – 2010
The design is dominated by a circle divided into two identical halves. In each of the halves, there is an abstract and dynamic pattern, with curved lines, vortices, and flashes. At the symbolic level, the emblem can be interpreted as land (circle), and airlines as the fastest way to get from one place to another (dynamic curved lines).
Company name in bold, classic, simple type. The fact that the letters are written in italics adds dynamics.
2010 – 2017
Rounding now has a 3D effect by adding a gradient to the backgrounds. The word “Airbus” is written in a new font. The inscription is no longer in italics and has a couple of distinctive details; for example, spaces in the letters “A” and “R.” Besides, the letters have a three-dimensional appearance due to the addition of a gradient.
2017 – today
The updated Airbus logo is flat and does not contain a swirling logo, but only a verbal inscription. A rather saturated dark blue tone remained almost unchanged.
Font and Colors
In the earliest version of the logo, the inscription was in italics. The straight font has been in use since 2010. It was originally a grotesque from the Helvetica Neue family – modern, high-tech, with facets so that the carrier’s name conveys a sense of airy structure. After the redesign, the corporate font B612 appeared. It is the result of the creative work of a team of experts that included Nicolas Chauveau, Jonathan Favre-Lamarine, and Thomas Paillot. Jean Luc Vinot from ENAC supported them.
In terms of color, the priority for the company has been and remains blue. According to the grading of the Ral mesh, it goes under the number 5013, and according to other systems – # 00205b or Pantone 281C. Previously, its light counterpart was used. The background is neutral white.
Airbus color codes
| Dark Sapphire | Hex color: | #001b5b |
|---|---|---|
| RGB: | 0 27 91 | |
| CMYK: | 100 70 0 64 | |
| Pantone: | PMS 2756 C |
What does the Airbus logo mean?
The current company logo contains only the lettering. Until 2017, it was complemented by a circular symbol with an abstract pattern consisting of curved lines. The sphere could be interpreted as the Earth and the curved stripes as the plane’s routes.
Who designed the Airbus logo?
The Airbus logo results from the work of a whole team of designers. The modern version with the lettering is based on the previous graphic sign, where the word was supplemented with a round icon. The creators kept the original bold font without serifs.
Is Airbus a brand?
Airbus is a brand with its own corporate identity, trademark, name, and a set of other identity elements. It represents the products of an aircraft manufacturing company.
Where is the Airbus hub?
Airbus is not an airline, so it has no airports. Its headquarters is located in the French commune of Blanc. The main production facilities are concentrated in Toulouse (south of France) and Hamburg (north of Germany).
