Air France Logo

Air France LogoAir France Logo PNG

The French airline Air France utilizes a practical logo. The inscription is the name, and the red stripe symbolizes leadership. The Air France logo reflects confidence, comfort, and reliability, as evidenced by the dense arrangement of uppercase letters. The theme of the sky is reflected in the color of the emblem.

Air France: Brand overview

Air France is a French airline and a subsidiary of the Air France-KLM group. It was founded in 1933 and operates regional and international flights. The airline is based in several cities – Nice, Lyon, and Paris. In addition to the main logo, the brand has an individual flag and trademark, Hippocampe Aline.

Meaning and History

Air France Logo History

The emblem features Hippocampus – a mythological creature resembling a winged horse with a fish’s tail. Legend has it to be the fastest animal, which the ancient gods harnessed to their chariots. The Nereids also rode it. Air France chose it as an embodiment of maximum speed for its logo.

What is Air France?

It is one of the world’s oldest airlines and a member of the SkyTeam alliance. It is part of the European holding Air France-KLM; it was France’s main airline before merging with it.

1933 – 1976

Air France Logo 1933-1976

The first corporate logo of the French airline looked like a heraldic symbol depicting Hippocampe Aline. In the center of a white circle was a winged horse with a fish’s tail. Wide lines emanating from its wings give the emblem dynamism and a sense of movement. All elements are dark blue, including the border.

1976 – 1990

Air France Logo 1976-1990

In 1976, a new era of brand symbols began without the mythical creature. Designers changed it to a slightly tilted and elongated rectangle with several stripes, like a barcode. Below it is the inscription “Air France,” done in bold font. Like the national flag, the color palette is white, red, and blue.

1990 – 1998

Air France Logo 1990-1998

In 1990, developers introduced an updated visualization of the logo. All elements remained the same, but their proportions and placement changed. The company name is now depicted above the graphic sign, under which is a thin black stripe. It separates it from the rectangle located in the lower right part.

1998 – 2009

Air France Logo 1998-2009

During this period, designers made another version of the logo. They removed the black line and shifted the bottom element, making it wide. This allowed making the stripes short, resembling a parallelogram. The geometric figure group is under the “Air France” inscription, which is written in large letters.

2009 – 2016

Air France Logo 2009-2016

This version’s font became much clearer: the letters look thinner and more elegant. The rectangle was replaced with a small red ribbon in the shape of a flat parallelepiped. In addition, the two words are combined into one. The primary colors are blue and red.

2016 – today

Air France Logo 2016-present

In 2016, the logo’s palette was softened a bit: the “Air France” phrase acquired a pastel shade.

Font and Colors

Since the official font on the French carrier’s website is Excellence In Motion, experts suggest an enlarged version of it is used in the logo. It’s also close to other fonts used at different times. Among them are Mr. Eaves Mod Heavy, LCT Picón Extended Extra Bold, Adrianna Extd ExtraBold, and Venn Extended XBold.

The logo’s palette features the classic colors of the country’s flag to which the airline belongs: red, white, and blue. The tricolor emphasizes the airline’s legal affiliation and embodies its historical heritage.

Air France color codes

Dark Slate BlueHex color:#303c7c
RGB:48 60 124
CMYK:61 52 0 51
Pantone:PMS 7687 C
Pigment RedHex color:#ec232d
RGB:235 35 45
CMYK:0 85 81 7
Pantone:PMS Bright Red C

FAQ

What does the Air France airline’s logo represent?

The airline’s logo contains its name and a red ribbon in the shape of a curved parallelogram. The upward speed line conveys the energy of rapid movement.

Is Air France a private company?

Air France is a private company. Since its shares are available for sale and purchase, it is also a public company.

Is Air France part of KLM?

In 2004, Air France merged with the Dutch airline KLM Royal Dutch Airlines. Together, they created the Franco-Dutch holding company Air France – KLM SA, which now includes the Air France brand.

Who owns Air France?

The company Air France is divided among several owners. The largest share is concentrated in the hands of the State Participation Agency. Almost 10% is owned by China Eastern Airlines Corporation Limited, slightly less by the Dutch state. Delta Air Lines owns 5.8%.

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