Qantas Logo PNG
The Qantas logo has become a true symbol and visual identity in the world of aviation. The emblem is deeply rooted in the history and core principles of the company. The name “QANTAS” in large black letters reflects the brand’s confidence, reliability, and stability, long recognized as a leader among airlines.
The main element of the identity is the image of the plane’s red tail, symbolizing courage, energy, and connection with the national colors of Australia. Inside the tail is a white kangaroo, the main symbol of Australia, emphasizing the company’s belonging to this country and its representation on the international scene. The kangaroo is associated with Qantas flights’ speed, agility, and safety.
The visual identity emphasizes safety, passenger comfort, and the implementation of innovative approaches in the airline industry. The identity symbolizes high quality, unparalleled service, and professionalism. The Qantas logo embodies these values and benefits, becoming a vivid reflection of the brand’s unique activities.
In addition, the brand’s visual identity emphasizes the company’s environmental responsibility, which strives to reduce emissions and use environmentally friendly materials in its aircraft. This aspect reflects today’s market demands and the airline’s concern for the environment.
Qantas: Brand overview
| Founded: | 16 November 1920 |
| Headquarters: |
New South Wales, Australia |
| Website: | qantas.com |
The airline provides an expansive network of domestic and international flights, reaching key cities across Australia, Asia, the Americas, Europe, and Africa. Sydney Kingsford Smith Airport and Melbourne Airport are crucial operating hubs. Qantas holds the distinction of being one of the founding members of the Oneworld airline alliance.
Qantas’ fleet is diverse, housing Airbus A380s and Boeing 747s utilized for lengthy intercontinental flights and Airbus A330s and Boeing 737s for other routes. Qantas has also spawned a budget subsidiary, Jetstar, which operates short-haul routes across Asia.
The airline delivers various services for long-distance journeys, including Qantas Business Class and Premium Economy. It also runs a loyalty program, Qantas Points, to reward frequent flyers.
Qantas has built a reputation for its remarkable safety track record, timely operations, and elevated service standards, earning in-flight and ground services accolades. The distinctive kangaroo livery, uniforms, and brand identity have become widely recognized as representative of Australian culture.
Ownership of the airline primarily lies with the Qantas Group, but foreign ownership is permitted up to 49%, as stipulated by the Australian government.
Meaning and History
1920 – 1930
1930 – 1944
1944 – 1947
1947 – 1968
1968 – 1984
1984 – 2007
2007 – 2016
2016 – today
Font and Colors
The Qantas emblem uses a simple, clear font that looks modern and easy to read. The name “QANTAS” is written in capitals, giving the logo authority and confidence. Although the font’s exact name is unknown, it resembles grotesque fonts such as Helvetica or Arial, which have simplicity and clean lines.
The logo’s color palette includes three main colors: black, red, and white. Black is used for the inscription “QANTAS” and symbolizes the brand’s solidity, stability, and reliability. Red is used in the plane’s tail, reflecting Australia’s boldness, energy, and national colors. The white color was chosen to represent the kangaroo, which emphasizes the purity and elegance of the emblem but also contrasts with the red background, making the symbol more vivid and noticeable.
Overall, the font and color scheme of the logo contributes to its easy perception and recognizability, reflecting the core values and ideals of the airline.
Qantas color codes
| Raisin Black | Hex color: | #221f20 |
|---|---|---|
| RGB: | 34 31 32 | |
| CMYK: | 0 9 6 87 | |
| Pantone: | PMS Neutral Black C |
| Pigment Red | Hex color: | #e9242b |
|---|---|---|
| RGB: | 233 36 43 | |
| CMYK: | 0 85 82 9 | |
| Pantone: | PMS 1788 C |
