Qantas Logo

Qantas LogoQantas Logo PNG

The Qantas logo has become a true symbol and visual identity in the world of aviation. The emblem is deeply rooted in the history and core principles of the company. The name “QANTAS” in large black letters reflects the brand’s confidence, reliability, and stability, long recognized as a leader among airlines.

The main element of the identity is the image of the plane’s red tail, symbolizing courage, energy, and connection with the national colors of Australia. Inside the tail is a white kangaroo, the main symbol of Australia, emphasizing the company’s belonging to this country and its representation on the international scene. The kangaroo is associated with Qantas flights’ speed, agility, and safety.

The visual identity emphasizes safety, passenger comfort, and the implementation of innovative approaches in the airline industry. The identity symbolizes high quality, unparalleled service, and professionalism. The Qantas logo embodies these values and benefits, becoming a vivid reflection of the brand’s unique activities.

In addition, the brand’s visual identity emphasizes the company’s environmental responsibility, which strives to reduce emissions and use environmentally friendly materials in its aircraft. This aspect reflects today’s market demands and the airline’s concern for the environment.

Qantas: Brand overview

Founded:16 November 1920
New South Wales, Australia
Qantas is Australia’s premier airline, also affectionately known as ‘The Flying Kangaroo’ due to its symbolic kangaroo logo. Not only is it the country’s flag carrier, but it’s also one of the oldest airlines globally, with its establishment tracing back to 1920. Sydney is home to its headquarters.

The airline provides an expansive network of domestic and international flights, reaching key cities across Australia, Asia, the Americas, Europe, and Africa. Sydney Kingsford Smith Airport and Melbourne Airport are crucial operating hubs. Qantas holds the distinction of being one of the founding members of the Oneworld airline alliance.

Qantas’ fleet is diverse, housing Airbus A380s and Boeing 747s utilized for lengthy intercontinental flights and Airbus A330s and Boeing 737s for other routes. Qantas has also spawned a budget subsidiary, Jetstar, which operates short-haul routes across Asia.

The airline delivers various services for long-distance journeys, including Qantas Business Class and Premium Economy. It also runs a loyalty program, Qantas Points, to reward frequent flyers.

Qantas has built a reputation for its remarkable safety track record, timely operations, and elevated service standards, earning in-flight and ground services accolades. The distinctive kangaroo livery, uniforms, and brand identity have become widely recognized as representative of Australian culture.

Ownership of the airline primarily lies with the Qantas Group, but foreign ownership is permitted up to 49%, as stipulated by the Australian government.

Meaning and History

Qantas Logo History

1920 – 1930

Qantas Logo 1920

1930 – 1944

Qantas Logo 1930

1944 – 1947

Qantas Logo 1944

1947 – 1968

Qantas Logo 1947

1968 – 1984

Qantas Logo 1968

1984 – 2007

Qantas Logo 1984

2007 – 2016

Qantas Logo 2007

2016 – today

Qantas Logo

Font and Colors

The Qantas emblem uses a simple, clear font that looks modern and easy to read. The name “QANTAS” is written in capitals, giving the logo authority and confidence. Although the font’s exact name is unknown, it resembles grotesque fonts such as Helvetica or Arial, which have simplicity and clean lines.

The logo’s color palette includes three main colors: black, red, and white. Black is used for the inscription “QANTAS” and symbolizes the brand’s solidity, stability, and reliability. Red is used in the plane’s tail, reflecting Australia’s boldness, energy, and national colors. The white color was chosen to represent the kangaroo, which emphasizes the purity and elegance of the emblem but also contrasts with the red background, making the symbol more vivid and noticeable.

Overall, the font and color scheme of the logo contributes to its easy perception and recognizability, reflecting the core values and ideals of the airline.

Qantas color codes

Raisin BlackHex color:#221f20
RGB:34 31 32
CMYK:0 9 6 87
Pantone:PMS Neutral Black C
Pigment RedHex color:#e9242b
RGB:233 36 43
CMYK:0 85 82 9
Pantone:PMS 1788 C