The Avianca logo attracts attention with its simplicity and conciseness. The inscription Avianca, which forms the basis of the logo, is red, symbolizing energy, passion, and dynamism. To the right of it is an image of a soaring aircraft made in modern graphics, which is a symbol of freedom, mobility, and travel. Together, they create the image of a reliable, vibrant, and modern airline.
The Avianca emblem reflects the company’s values, such as professionalism, quality of service, and flight safety. It symbolizes mobility and freedom, which underlines the company’s mission – to provide quality service and connect people with different parts of the world. Avianca’s logo generally conveys its lightness and courage in searching for new opportunities.
Avianca: Brand overview
Founded: | December 5, 1919 |
Founder: | Avianca Group |
Headquarters: |
Bogotá, Colombia |
Website: | avianca.com |
The airline’s expansive network covers a broad geographical canvas, serving over 100 destinations across 27 countries spread throughout North, Central, and South America and the Caribbean. Its most significant operational centers are El Dorado International Airport in Bogotá and Jorge Chávez International Airport in Lima, Peru.
Avianca proudly associates with the Star Alliance and operates codeshare with international airlines such as United, Lufthansa, and Turkish Airlines. Its large fleet, comprising over 160 aircraft, showcases a variety of Airbus and Boeing models, including A318s, A319s, A320s, A321s, A330s, and the Boeing 787 Dreamliners.
The last decade saw Avianca grappling with financial instability and ownership transitions. It was forced to file for Chapter 11 bankruptcy in the United States in 2020, largely due to the devastating effects of the COVID-19 pandemic. By 2021, the airline was a part of Avianca Holdings, a publicly listed group that owns multiple airlines in Latin America, employing around 12,000 individuals.
Before the pandemic crippled air travel, Avianca boasted a passenger tally of over 30 million in 2019. Despite challenging times, it is the second-largest airline in Latin America, surpassed only by LATAM.
Meaning and History
1919 – 1928
1928 – 1940
1940 – 1946
1946 – 1977
1977 – 2002
2002 – 2005
2005 – 2013
2013 – today
Avianca color codes
Maximum Red | Hex color: | #da291c |
---|---|---|
RGB: | 218 41 28 | |
CMYK: | 0 81 87 15 | |
Pantone: | PMS 485 C |