Air New Zealand Logo

Air New Zealand LogoAir New Zealand Logo PNG

The Air New Zealand logo encapsulates the airline’s dedication to embodying the spirit and beauty of the nation, from its environmental stewardship to its celebration of New Zealand’s unique culture and people. The emblem, evocative of New Zealand’s iconic kiwi bird, signifies the airline’s connection to the country’s biodiversity and environmental conservation efforts.

Air New Zealand: Brand overview

Air New Zealand has been the main airline linking New Zealand with the rest of the world since it was founded in 1940 as Tasman Empire Airways Limited (TEAL). Initially, it offered flights between New Zealand and Australia. By the 1950s, it expanded to Pacific islands like Fiji, Samoa, and Hawaii.

In the 1960s, TEAL became Air New Zealand and started using jet planes, extending its routes to the USA and Asia. The 1970s saw further expansion as the airline began flying to Europe and South America, adding larger DC-10 aircraft to its fleet.

The 1980s presented financial and competitive challenges, prompting the New Zealand government to intervene and initiate a reorganization and privatization effort to get the airline back on track.

In the 1990s, Air New Zealand upgraded its fleet with Boeing 747 and 777 planes, expanding its destinations in Asia and North America. Joining the Star Alliance in the 2000s broadened its global reach through partnerships with other airlines.

The introduction of Boeing 787 Dreamliners and Airbus A320neo planes in the 2010s improved service quality. The airline also introduced the Skycouch, offering a more comfortable experience for passengers.

Today, Air New Zealand is renowned for its quality service, innovation, and sustainability efforts. Despite the challenges posed by the pandemic, it remains committed to connecting New Zealand with the world, supported by a strong brand, modern aircraft, and the loyalty of its passengers.

Meaning and History

Air New Zealand Logo History

Air New Zealand, known for its top-notch service and safety, has a deep history shown through its changing logos. Since the start, the airline has represented New Zealand’s spirit of adventure and its mission to connect people worldwide. The logos tell the story of Air New Zealand, showing its values and its ties to the beautiful nature and Maori culture of New Zealand. These logos mark key moments in the airline’s path from a local service to an international representative of New Zealand’s friendliness, creativity, and care for the environment. Looking at Air New Zealand’s logos, we see a story of persistence, flexibility, and a strong desire to bring everyone the best of New Zealand.

What is Air New Zealand?

Air New Zealand, the country’s national airline, captures the unique spirit of New Zealand and acts as its sky ambassador. It has been crucial for years in boosting tourism, the economy, and the nation’s connections worldwide. The airline is known for its outstanding service, comfort, and the warmth of Maori traditions.

1965 – 1973

Air New Zealand Logo 1965

Between 1965 and 1973, Air New Zealand introduced its first logo, featuring a stylized bird made up of three triangles, symbolizing dreams of flight. This wasn’t just a logo but a story of ambition and progress. The triangles, shaped like arrows, represented speed and accuracy, with the bird appearing to cut through the air, highlighting the airline’s promise of fast and smooth travel.

The wings, designed with stripes reaching the sun, symbolized the quest for new opportunities, embodying the airline’s role in bringing people and places closer. The logo’s uniqueness came from its lack of text, focusing solely on the image to convey Air New Zealand’s commitment to offering efficient flights.

This era was key in shaping Air New Zealand’s brand. It focused on visual stories expressing the desire to explore and discover. The logo reflected a hopeful and adventurous spirit, making Air New Zealand a symbol of new possibilities in flying.

1973 – 1996

Air New Zealand Logo 1973

Upgrading to modern jets marked a big step for the airline, opening up new possibilities. The logo’s blue background represents the sky, showing the airline’s wide reach and connection to New Zealand, highlighted by the color’s nod to the country’s flag.

The logo’s white and silver text reflects the clear skies the airline’s planes fly through. Silver adds a touch of hope, and blue suggests endless opportunities ahead. This design conveys a sense of optimism and progress.

Next to the name is a design that looks like a gust of wind and a fern leaf. Ferns are a key symbol of New Zealand, showing growth and the airline’s leading role. This symbolizes the airline’s expansion worldwide, much like how ferns cover New Zealand’s landscapes.

The logo’s combination of wind and fern captures the airline’s renewal, movement, and exploration spirit. The logo is more than a brand; it declares the airline’s mission to connect New Zealand globally, encouraging travel and bridging distances.

1996 – 2006

Air New Zealand Logo 1996

Buying Ansett Transport Industries was a big deal for the airline, opening up growth and new opportunities in Australia. This change was shown by eliminating the old rectangle in the logo, which meant the airline was ready for more opportunities. Instead, the brand name was set against a backdrop suggesting openness and endless possibilities.

The logo’s slim letters and the arrow-like design spoke of quick progress and the drive to explore new areas. It was meant to show speed and advancement, capturing the airline’s energetic push into new markets.

Switching to a greenish-blue color also highlighted growth. This color was chosen to remind people of renewal and expansion, not just in where the airline flies but also in improving its services, abilities, and dedication to being eco-friendly in a changing industry.

2006 – 2012

Air New Zealand Logo 2006

Introducing a new logo was a big moment for Air New Zealand, showing it had overcome tough times with strength and a fresh focus. This logo was more than just a new look; it reflected the airline’s ongoing dedication to its core values: its rich history, respect for New Zealand’s cultural traditions, and commitment to providing great service. Like the adaptable fern, Air New Zealand has shown resilience and the ability to find new ways to succeed.

The koru symbol, placed next to the Air New Zealand name, represents progress and moving forward. In Māori culture, the koru stands for new starts, growth, and renewal, much like the unfolding frond of the New Zealand fern. It hints at continuous motion and the chance for new beginnings. With the koru seeming to push the airline’s name ahead, this design symbolizes a breakthrough into a world full of possibilities and clear direction.

2012 – today

Air New Zealand Logo

With a subtle forward tilt, Air New Zealand’s logo symbolizes the airline’s steady move towards the future, focusing on thoughtful growth rather than rapid expansion. This new logo reflects the wisdom and stability gained from years of experience, with its black color suggesting depth of knowledge and careful progress.

The logo represents the airline’s commitment to constant improvement and innovation, always seeking to enhance booking processes, update the fleet with more efficient planes, and improve passenger service. This reflects Air New Zealand’s aim to lead in the aviation industry.

The logo, featuring fern fronds, connects to New Zealand’s heritage, showing that despite modern changes, the airline remains deeply tied to its cultural roots. This combination of innovation and tradition is crucial to Air New Zealand’s success and charm.


What is the symbol on the Air New Zealand plane?

Air New Zealand’s planes feature a distinctive symbol on the tail known as the koru, which is deeply significant in New Zealand culture. This emblem, also called Mangōpare, resembles a hammerhead shark and represents strength, determination, and resilience—qualities that Air New Zealand aspires to embody. Its spiral shape, inspired by the new fern shoots in New Zealand’s forests, signifies hope and the interconnection of all things. This helps Air New Zealand highlight its origins and values on a global stage.

What is the color palette of Air New Zealand?

Air New Zealand’s black and white planes reflect the country’s national colors. This choice highlights the country’s connection to its culture and the pride derived from its famous rugby team, the “All Blacks.”

The aircraft design includes a fern symbol, representing New Zealand’s heritage and natural beauty. The striking black-and-white design communicates New Zealand’s identity to the world.

Select planes sport an all-black design with a silver fern, offering a sleek and contemporary appearance. The first Boeing 787-9 showcased this design, emphasizing Air New Zealand’s commitment to innovation and its roots in New Zealand culture.

What does the Air New Zealand logo mean?

Air New Zealand uses a special symbol called the Koru, important in New Zealand’s Māori culture. This symbol, resembling a new fern leaf beginning to open, is a common sight in New Zealand and stands for new beginnings, growth, strength, and peace. It symbolizes life’s ongoing changes and progress.

The airline has chosen a specific Koru design named ‘mangōpare,’ which looks like a hammerhead shark. This choice reflects the strength, determination, and perseverance qualities that Air New Zealand aspires to embody. By featuring the Koru on its airplanes and logo, Air New Zealand expresses its pride in its New Zealand roots, celebrating the country’s rich culture and natural beauty.

Who designed the Air NZ logo?

In 1972, Ken Chapman created the Koru logo for Air New Zealand. This symbol has represented the airline since the 1970s, and Chapman crafted it as the lead designer with a vision to create a lasting symbol.

The team aimed to select a symbol that encapsulated New Zealand’s essence and its people. The symbol needed to be unique and memorable. The Koru was an ideal choice for Air New Zealand. It embodies the concepts of a warm welcome, fresh starts, and progress, aligning perfectly with the airline’s ethos. Ken Chapman’s contribution to Air New Zealand is significant, demonstrating the power of design to convey the essence of a country and its people.