New Zealand Logos and Brands
The island nation in the South Pacific unites the brands in the “New Zealand” section through their national origin. The All Blacks with the silver fern, Air New Zealand with the koru (Maori spiral), Fonterra as the world’s largest dairy exporter, and Weta Workshop, which provided the visual effects for “The Lord of the Rings,” represent different facets of New Zealand’s economy and culture. Maori motifs, including the koru spiral and waka iro carving, permeate the visual identity of many New Zealand organizations. The brands in this section reflect the identity of a country with a population of five million, known for sheep farming, extreme tourism, and the cinematic landscapes of Middle-earth.
