Rome Logos and Brands

The eternal city, with 3,000 years of history, serves as the geographic reference point for the “Rome” section. The Roma and Lazio football clubs, city institutions, museums, tourist offices, and brands bearing the name of Rome in their titles create logos imbued with the heritage of the empire, the Renaissance, and the Catholic Church. The she-wolf who nursed Romulus and Remus, the eagles of the legions, and the silhouette of the Colosseum are among the emblems of Roman organizations, key symbols of the city’s identity. The brands in this section represent a metropolis where ancient ruins coexist with fashion houses and startups, and visual signs reflect a unique intertwining of antiquity, religion, and modern Italian culture.