The commitment to its interesting history and the emphasis on national identity is demonstrated by the logo of Roma, an Italian football club. The heraldic shield and symbols of the city reflect the Roman spirit characteristic of the team, the desire to be worthy of their symbol.
Roma: Brand overview
Founded: | 7 June 1927 |
Founder: | The Friedkin Group |
Headquarters: |
Rome, Italy |
Website: | asroma.com |
Meaning and History
The history of logo creating is almost the same. The managers of the new club took the already existing logo of the Fortitude club. However, the emblem seemed to be the best for the club, and this fact was impossible to ignore.
The Roma logo consists of two parts: the Capitolian wolf is depicted in the upper part, and the ASR logo (Associazione Sportiva Roma – Roma Sports Association) is on the bottom. Capitol wolf is one of the main signs of the Eternal City. According to the legend, Romulus and Remus, the founders of Rome, were brought up by a wolf, which became the city’s sacred animal.
The emblem colors were taken from the Roman flag: the golden color symbolizes the gods, and the red-brown – the emperors. Roman legionaries also wore yellow-red colors.
Actually, since then, the logo of Roma was slightly changed. Over the years, Roma has got the nickname “wolves,” which made the club to the radical emblem change in the 80s. Now on the Roma T-shirts image contained the face of a wolf. It was quite cute and, at the same time, aggressive.
Also, the team themselves performed quite well at that time. However, the fans missed the wolf with Romulus and Remus. So, in the 90s, the old Roma logo returned to the T-shirts again. After that, there were insignificant changes in the arrangement of letters and their font, but the essence remained the same, and Roma is the main club in Rome, which follows the great traditions of the Eternal City.
So, in general, these are all elements of the current emblem of Roma. It is unlikely that shortly, we will see something new, except that Francesco Totti will join the silhouettes of Romulus and Remus.
1927 – 1930
1930 – 1934
1934 – 1960
1960 – 1977
1977 – 1997
1997 – 2000
2000 – 2013
2013 – 2016
2016 – today
Font and Colors
Roma color codes
Maximum Yellow Red | Hex color: | #f0bc42 |
---|---|---|
RGB: | 240 188 66 | |
CMYK: | 0 22 73 6 | |
Pantone: | PMS 186 C |
Antique Ruby | Hex color: | #8e1f2f |
---|---|---|
RGB: | 142 31 47 | |
CMYK: | 0 78 67 44 | |
Pantone: | PMS 187 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Neon Silver | Hex color: | #cacacc |
---|---|---|
RGB: | 63 194 204 | |
CMYK: | 60 0 23 0 | |
Pantone: | PMS 420 C |