CrossFit Logo

CrossFit LogoCrossFit Logo PNG

The CrossFit logo embodies the immense physical exertion, the sports methodology’s seriousness, and the workouts’ high intensity. It represents a philosophy that maintains the body in excellent shape through high-intensity exercises, preparing the body for unexpected, exhausting, or excessive loads that it can withstand without negative consequences.

CrossFit: Brand overview

CrossFit is an American company and a network of fitness centers it represents, following the methodology of its training programs. They are designed to keep the body in excellent shape and ready for any increased loads and physical risks, making them popular among police officers, military personnel, firefighters, rescuers, and representatives of other challenging professions. Its founders are Greg Glassman (developer of the training program) and Lauren Jenai (his business partner). Established in 2000, CrossFit has about 12,000 locations worldwide, with its headquarters in Santa Cruz, California.

Meaning and History

CrossFit Logo History

Greg Glassman, the creator of a unique training program with intensified methodologies, laid the foundation for the brand. He and Lauren Jenai opened a sports club promoting this new form of physical exertion, allowing the body to withstand various types of extreme situations. The training gained success and expanded to other regions. By 2022, half of the 12,000 centers were located outside the United States, covering 150 countries. This led to a unique franchise with a unified visual identity and a distinctive sports program regimen. The name CrossFit fully conveys the intensity of the workouts and forms the basis of the logo.

What is CrossFit?

CrossFit is a training methodology, a network of sports gyms, and the company that owns them. Founded by Greg Glassman and Lauren Jenai in 2000, they began implementing a special regime of high-intensity sports loads, including elements of gymnastics, weightlifting, powerlifting, plyometrics, and heavy and strength athletics. This method is designed for those facing excessive physical risks at work, preparing their bodies for any unforeseen situations. CrossFit gyms operate worldwide and are managed from Santa Cruz, California.

2000 – 2003

CrossFit Logo 2000

The emblem uses the name as the key element, as there is nothing else alongside it. The text logo is minimalist, demonstrating the seriousness of the methodology, focus on training and high endurance. Stability, resilience, and strength are fundamental factors conveyed in the identity. The inscription is continuous and presented in a two-dimensional design. The presence of two bases is indicated by the capital letters at the beginning of the words “Cross” and “Fit.” The other glyphs are lowercase. They are bold, block, and black.

2003 – 2016

CrossFit Logo 2003

The designers refined the font, modifying it without changing the predominant business style. The letters became shorter and clearer. The transformation is especially noticeable in the letter “r”: its shortened top stroke makes it appear more massive than before. The rectangle replacing the dot above the “i” turned into a narrow rectangle, and the crossbar of the “t” now looks very tiny. The boldness and case of the font remained unchanged.

2016 – today

CrossFit Logo

The CrossFit logo returned to its earlier variant, with some differences. For instance, the rectangle above the “i” took the shape of a square, and the crossbar of the “t” became longer. The designers also increased the letter spacing, rounded the “s,” and slightly elongated the top stroke of the “r.”

Font and Colors

CrossFit Emblem

The inscriptions in the CrossFit emblem use massive fonts, instilling confidence in the company and its training methodology. They resemble Opinion Pro Condensed Extra Bold and Impact, featuring similarly large, bold, block, and rough letters with an optimal combination of straight and rounded lines. The color palette is simple, consisting of black and white. This classic combination demonstrates the brand’s emotional restraint and focus on strength.

CrossFit Symbol