drinks Logos and Brands
The beverage industry is revealed in the “Drinks” section. Non-alcoholic and alcoholic beverages, energy drinks, functional waters, teas, coffees, and milkshakes, the entire breadth of the market is represented through the logos of brands in the category. Unlike the singular section, “Drinks” covers the industry as a whole, where multinational giants and niche craft producers coexist. The logos reflect market segmentation: premium brands build their image on refined forms and historical heritage, mass brands rely on brightness and energy, and craft producers turn to handcrafted presentation and local motifs. The section becomes a visual map of the global beverage market, with its diverse flavors and price categories.
