The Dr. Pepper drink is prepared according to a secret family recipe that generates multimillion-dollar income for its owners. Its flavor formula includes 23 components and is never indicated on the label. Nobody knows what this soda consists of except the employees of the company themselves. We only know that a lot of sugar, sweeteners, and caffeine are added there. Representatives of the Dr. Pepper brand have only once opened the veil of secrecy, claiming that their product is made from a mixture of artificial and natural flavors.
Meaning and History
What is Dr Pepper?
Dr. Pepper is a soft drink that contains water, sweeteners, and flavors. There is no alcohol in it.
Whatever was made from the first Dr. Pepper, all of these ingredients were once in the Morrison’s Old Corner pharmacy. In 1885, a new pharmacist, Charles Courtice Alderton, began working there. He loved to experiment with different fruit extracts and sweeteners, mixing soft drinks based on them. Soda was sold in the fountain quickly, but one composition ran out the fastest. Customers especially liked the Waco drink, which in the future became known as Dr. Pepper. This name was given to him by Wade Morrison, the owner of the pharmacy.
Why Dr. Pepper? There is still no definite answer to this question. Someone is trying to connect the brand name with real personalities: for example, with the famous surgeon Charles T. Pepper or with a certain Dr. William Alexander Reed Pepper, who is believed to have lived next door to Morrison.
According to another version, the word “Dr” was used without reference to the profession. Skeptics believe it was only added to inspire consumer confidence. After all, the mention of a doctor is associated with a healing effect; that is, the drink is automatically equated to a useful medicine.
There are whole legends behind these assumptions, but none of them has real evidence. It is only known that Wade Morrison named the trademark Dr. Pepper after Charles Courtice Alderton handed him the Waco recipe. The drink was in great demand, so the owner of the pharmacy was forced to expand production. Now the famous brand belongs to the Dr. Pepper Snapple Group. His museum has preserved old logos that have served as a model for modern design.
1885 – 1911
The foundation for mass production was laid in the 1890s when Wade Morrison received the Waco soft drink recipe and named it Dr. Pepper. At the same time, one of the first emblems began to be used: the name of the trademark, written in a vintage font with curls. All letters were red and connected in a continuous chain. A wide, uneven line stretched down from the last “r,” which curved to the left. It was long enough to accommodate THE YEAR ROUND motto.
1911 – 1934
Later, designers simplified the lettering by removing the spiral elements. The word “Drink” appeared in the upper right corner. At the bottom, the phrase “TRADEMARK” was added, divided into two parts by long legs “pp.” The slogan has changed to “KING OF BEVERAGES.” At the same time, the official version of the logo was black and white.
1934 – 1954
The center lettering font has become more accurate. The background looked like an orange brick wall. The “TRADE MARK” superscript disappeared, and the word “DRINK” was moved to upper case. The brand’s new slogan was in the horizontal strip: “GOOD FOR LIFE!” black color. The main text elements have been repainted in white.
1954 – 1958
In the mid-1950s, there was a wordmark without a dot after “Dr.” Firstly, it helped the manufacturer avoid legal problems because the buyers were sure that the abbreviation for the word “doctor” indicates the drink’s medicinal properties. Secondly, simplifying the logo made the image less cluttered than it used to be. The red “DR PEPPER” lettering was straightforward, and even bold italics didn’t make things worse. But we cannot say that the point has completely disappeared: in memory of it, the designers decorated both letters “r” with small circles at the top.
1958 – 1960
The brand name was inside a white oval. The red letters were written in an even serif typeface. Slightly below were three numbers in multi-colored circles: a dark red “10”, a pink “2,” and a white “4”. The bubbling bubbles symbolized the refreshing soda and matched the color with the main background because the logo was depicted on dark cans with yellow and red vertical stripes.
The mysterious numbers were to be understood as time: 10:00, 14:00, and 16:00. Dr. Pepper’s research has shown that it is during these hours that people experience a drop in blood sugar. The company used the discovered fact for advertising purposes, offering to make up for the glucose deficiency with something sweet – for example, a soft drink.
1960 – 1963
The main color of the can changed to white. The same was true for the “DR PEPPER” lettering. At the same time, the oval with the brand name turned red and acquired a shiny golden edging. The ten, two, and four were removed because the company decided to change its approach to advertising.
1963 – 1967
When the vertical lines disappeared from the cans, the oval logo got rid of the golden outline. Instead, a yellow “arrow” appeared under it, consisting of two triangles and pointing down.
1967 – 1971
In the late 1960s, the designers changed the color scheme. They made the oval burgundy and surrounded it with a silver stripe. The lettering remained white. The same color combination was used to decorate the can.
1971 – 1984
In 1971, the logo appeared in bold italic type. The oval became elliptical and became bright red.
1984 – 1990
An oval emblem has been placed in the upper left corner. In the center was another inscription, “DR PEPPER.” The designers made it diagonal and emphasized it with an intermittent red stripe. The background was burgundy.
1990 – 1997
In 1990, the oval disappeared. At the same time, the font has not changed.
1997 – 2005
The letters are clearer with sharp corners and black shadows. The underline, on the other hand, was blurry. The designers repainted it orange and added spots of the same color around the entire perimeter.
2005 – 2015
In 2005, the inscription was again in the red oval, but it was uneven and unevenly colored this time. Curved lines around the edges created the illusion of a cycle. The year of its appearance was under the name of the brand: “Est. 1885 “.
2015 – present
The designers have simplified the logo and removed the oval. There is a burgundy inscription located at an angle. A long, curved line is drawn from the first P in Pepper. It forms a semi-oval ring around the text.
Font and Colors of the Emblem
The wordmark looks dynamic as if hinting at the refreshing properties of the drink. This is the most likely version because the “Pepper” in the brand name can symbolize the stimulating effect of caffeine in the soda. However, conspiracy theorists suggest that “pep” refers to pepsin, a digestive enzyme that is supposedly part of the product’s secret formula.
Unique typography has been designed specifically for the logo. For those who want to replicate the style of the lettering, there is the Dr. Pepper font. High-Logic – Erwin Denissen created it. The color scheme is monotonous: the wordmark is completely burgundy, and the background is white.