Fanta Logo

Fanta Logo PNG

The logo of Fanta, a popular refreshment drink, reflects its name’s the profound meaning and the product’s essence. The logo is bright, cheerful, inspiring, and full of energy, appealing to the target customer segment.

Meaning and History

The emblem of the brand is bright, cheerful, inspiring energy. But she was not always like that, because before she looked gray and dull. However, during its existence, it evolved through many stages.

What is Fanta?

Fanta is a non-alcoholic drink made from water, sugar, and natural flavorings. It was created in Germany as an alternative to Coca-Cola. Its original flavor was orange, but now there are versions with various fruits: peach, strawberry, grape, apple, lemon, and others.

1940 – 1962

The debut version is a strict inscription made in black font in lowercase. Due to the curved bar of the “f,” the first letter is similar to the handwritten one. The logo background is white.

1962 – 1970

The colored emblem belongs to this period, on which the name of the drink, written in white symbols, is located on a blue background. Their shape is geometrically accurate, with right angles, except the letter “a” – it is rounded. The underlay is rectangular, with a concave curve at the top.

1970 – 1980

This is a legendary time in the history of the brand because, in 1970, designers added an element of fun and playfulness to the logo. As a result, at the extended leg “N” (all letters are now capital), three large orange dots appeared. According to the developers’ idea, they represent oranges, the juice of which has become the main in the production of the drink.

1980 – 1995

The emblem has become colorful: in this version, the letters are blue, and the oranges folded on the hill are bright orange (they were shifted slightly to the left). A juicy green leaf has been added to the fruit.

1995 – 1997

The light blue word “Fanta” is written in a bold font with a balanced number of angles, cuts, and rounded shapes. Above the letter “n” is an orange spot drawn with sweeping diagonal lines. This is an abstract orange – the main ingredient of the drink. To the right of it is a stylized green leaf.

1997 – 2008

In 1997, the manufacturer changed the style of the Fanta logo. Instead of a strictly geometric font, an artistic font is now used, with slight points at the ends.

1997 – 2004

This period includes options with an orange spiral background, denoting orange juice, which is poured into a glass. The name of the drink is located obliquely, diagonally. This version has the most dynamic image, transmitting energy.

2004 – 2008

The background of the inscription disappeared, and it received a three-dimensional effect.

2008 – 2016

In 2004, designers perfected the word “Fanta.” They made the blue letters lower and thicker to associate them with drops of water. Shade was added to the sheet.

2008 – 2010

The developers depicted on the logo a large orange resembling the sun.

2010–2016, 2010–2023

The brand name is placed diagonally and consists of light blue bubble letters surrounded by wide white outlines. The inscription extends beyond the large orange circle, representing a sunny orange. Above the word is a small leaf with a green gradient.

2016 – today (international)

This logo is distinguished by geometrically strict letters of white color and a blue shadow coming from the word. The new version was invented by designers from the Koto agency (UK). It is believed that the first cut out letters and all elements from paper, and then folded them manually and created a vector logo.

2017–2021 (Japan)

In the current version, the developers left the letters a dark blue outline, and the shadows themselves were removed so that the orange was visible. Moreover, they retained the colorful logo, which is very important as a marketing tool, because the target segment of consumers is youth, decisive, energetic, and full of enthusiasm.

2023 – today

The beverage manufacturer abandoned the old logo with smooth shapes. The new angular design demonstrates the youthful and bold character of the brand and its readiness to go against traditions. The bubble font was replaced with a sharp sans-serif. Asymmetrical rectangular letters were custom-made specifically for Fanta. The word is painted in white and arranged on a left-leaning ladder. The background for the inscription is a dark blue geometric figure with a triangular bottom.

Font and Colors

Graphic symbolism of the trademark – orange. It is present in almost all versions of the logo because it is the basic ingredient of a “sunny” drink.

On the new emblem, instead of thick, squat letters, flat and angular are used. The custom font that creates the impression of cut paper. He was offered by Colophon Studio.

The color scheme is diverse. This is due to the expansion of the taste of the drink, which is not only saturated orange but also pale tangerine, yellow, green, purple. Therefore, now the palette differs by codes.

Fanta color codes