Fanta Logo PNG
The Fanta logo evokes fruity freshness, fun, and lightness. Through its visual image, the brand conveys the mood of a carefree summer day filled with the bright, juicy taste of ripe fruit. It is a symbol of sweet soda that quenches thirst and lifts your spirits at any moment.
Fanta was created in 1940 in Germany during wartime restrictions. Because of a trade embargo, Coca-Cola could not ship syrup to its German plant, forcing local management to improvise. Max Keith chose to keep production running and instructed his team to develop a new drink from available ingredients, including apple pomace from cider production and whey from cheese making. The name emerged during an internal discussion in which employees were asked to use their imagination; Joe Knipp proposed “Fanta,” derived from the German word “Fantasie”. The first version differed sharply from today’s formula, with a cloudy color and a taste shaped by limited supplies. Despite this, demand increased, and by 1943, annual sales reached about three million cases, with the drink even used in cooking as a sugar substitute.
After the war, control of the German operations returned to Coca-Cola, Fanta production stopped, and the plant resumed bottling Coca-Cola. The brand disappeared for several years before being revived in 1955 in Naples. This relaunch introduced an orange-flavored soda, benefiting from local citrus availability and growing interest in fruit drinks. The updated product gained traction in Italy and soon expanded beyond the country.
During the 1960s, Fanta entered dozens of markets, with flavors adapted to regional preferences, including mango, grape, pineapple, and strawberry. In the 1970s and 1980s, it became one of the leading brands in the Coca-Cola portfolio, ranking behind Coca-Cola and Sprite in sales volume. Marketing targeted younger audiences and tied the drink to music and youth culture. In the 2000s, packaging shifted to a spiral-textured bottle and a redesigned logo, while animated advertising focused on teenagers. By the mid-2020s, Fanta was sold in more than 180 countries, with over 100 flavor variations.
Meaning and History
The brand’s emblem is bright, cheerful, and energizing. However, it wasn’t always like this; previously, it looked gray and dull. Over time, it has undergone many stages of evolution.
What is Fanta?
Fanta is a non-alcoholic drink made from water, sugar, and natural flavorings. It was created in Germany as an alternative to Coca-Cola. The original flavor is orange, but now there are variants with different fruits: peach, strawberry, grape, apple, lemon, etc.
1940 – 1949
Fanta appeared in Germany in the early 1940s, when there was a shortage of ingredients used to make Coca-Cola. The product had a short history, with production ceasing in 1949.
The first Fanta logo reflected a strict style. The word “fanta” is written in lowercase, black letters in an antique serif font. The vertical strokes of the letters are thick, while the horizontal strokes are thinner and lighter.
The main emphasis of the composition falls on the initial letter “f.” Its crossbar curves in a smooth arc, reminiscent of a neat hand flourish.
Despite the early brand’s short life, the techniques established at the time became the basis for the further development of Fanta’s identity.
1954 – 1958
In the mid-1950s, Fanta was given a new lease on life by the SNIBEG company from Naples, which produced products under the Pepsi-Cola brand. They changed the drink’s recipe by adding orange flavor and then launched the updated Fanta in international markets. Within four years, the brand had spread to 47 countries, and in the fall of 1958, it entered the US market.
The well-known studio Raymond Loewy/William Snaith Associates was behind the creation of the updated drink’s identity. Their work stood out for its simplicity of form and color.
The logo consists of a blue trapezoidal shape. Its sides gradually widen towards the bottom, the lower edge is straight, and the upper edge curves inward in a gentle arc. This shape evokes the silhouette of a bottle neck.
The name of the drink, “Fanta,” is located on the blue background of the trapezoid. The inscription is in white, a sans-serif font. The first letter is larger than the rest.
The entire brand identity is built around a combination of large shapes and simple letters. The blue and white color scheme complements each other, emphasizing the drink’s freshness and the overall lightness of the image.
1958 – 1970
In the late 1950s, Fanta slightly refreshed its logo. The overall style remained unchanged, with only the shape’s shade changing. The brand image continued to be built around the same expressive trapezoid with sides that gradually widened towards the bottom. The top line was given a barely noticeable, slightly deeper curve, forming a characteristic arched cutout.
The name of the drink, written inside the shape, remained unchanged and was still rendered in white.
The main innovation of the logo was the color transition. The previous bright blue was replaced by a more subdued tone, revealing shades of pearlescent gentian blue.
1970 – 1988
In the 1970s, Fanta adopted a new identity, emphasizing playfulness and freshness. The designers added three expressive dots of rich orange to the logo, placing them above the central part of the word. This additional symbol clearly refers to oranges, the drink’s base, and also resembles gas bubbles.
In the logo version of that period, the name FANTA is presented in large capital letters. The font is most likely a modified Peignot sans serif, with massive strokes and smooth lines. The rounded edges of the letters create a light silhouette, softening the perception.
Above the central letter N is a small graphic element crowned with three circles. They are arranged in a triangle: one circle at the top and two on the sides below. The circles are bright, contrasting with the dark blue of the inscription. This combination of blue and orange reflects the drink’s fruity nature, emphasizing its association with juicy citrus.
The new style has cemented Fanta’s image as a fun and vibrant brand focused on positive emotions and vivid taste experiences.
1980 – 1995
During this period, the Fanta logo became more colorful and closer to the drink’s fruit theme. The letters took on a rich blue hue, retaining the bold sans-serif font. The first letter of the word remained the only capital letter, with the rest in lowercase.
Three orange circles were placed above the central part of the inscription. The composition of circles forms a triangle reminiscent of an orange. On the right side, the composition is complemented by a green leaf. It is curved, with a soft line, and ends in a point. The new element visually emphasizes the drink’s natural composition, complementing the brand’s fruit theme.
The three colors emphasize the drink’s freshness, brightness, and natural character. As a result, Fanta became more attractive than in previous versions.
1994 – 1997
In 1994, the Fanta brand decided to give its logo a more emotional image. Instead of strict forms and clear contours, a style reminiscent of free brush strokes was introduced. Abstract orange and green elements replaced abstract geometric shapes. In the new logo, the orange is depicted in a stylized manner, with light, wavy lines that lack any obvious resemblance to the real fruit.
To the right of the main symbol, a green leaf appeared, elongated in shape with a smooth curve and a pointed tip. The leaf is also rendered in a free, lively manner.
The name of the drink is typed in massive, light-blue letters in a sans-serif font. The font has retained the general structure of previous years, though there have been minor changes to letter details. The inner corners are still softly rounded.
The logo retains its association with the drink’s natural fruit flavor and conveys the lightness and cheerfulness that are part of the Fanta brand.
1997 – 2008
In 1997, Fanta changed its image, adopting a completely new logo. The image was stripped of symbols and made as concise as possible. The entire emphasis shifted to typography, with letters becoming the main expressive tool.
The drink’s name is written in blue. The font is completely new. Strict geometry gave way to a free, almost handwritten style. The contours of the letters are slightly uneven, with jagged edges and thickening, as if they were painted with a brush. This unevenness makes the logo lively and emotional.
The entire inscription is in lowercase letters, with only the first letter F remaining uppercase. Thanks to its plasticity and unevenness, the font seems informal and relaxed, perfectly conveying the mood of a fruity, positive drink.
1997 – 2004
In the late 1990s, Fanta introduced a new logo, which is still used for the Mexican version of the drink in the US. The identity shifted to a livelier, more multi-layered style. Dry typographic approaches gave way to bright graphics and color combinations.
The main background is a bright orange splash, its shape uneven and reminiscent of spilled juice. Small splashes and protrusions are visible along the outline, emphasizing the drink’s freshness and liveliness. Within the splash, a texture of light dots resembling gas bubbles or fruit pulp adds realism and depth to the logo.
The name of the drink is written diagonally. The font remains unchanged. It is free, almost handwritten, with variations in line thickness and jagged edges. The letters are dark blue, contrasting with the bright orange background.
A new symbol has appeared above the letter “n.” It consists of a green leaf, painted with free strokes using shades of blue and green. The leaf covers part of the orange spot and reinforces the association with natural fruits, which are part of the drink’s recipe.
The logo emphasized Fanta’s brightness and fruity nature, highlighting the brand’s emotional appeal and distinguishing it from other carbonated drinks.
2004 – 2008
In the early 2000s, Fanta refreshed its logo, simplifying the composition and making it lighter. The bright splash effect background disappeared, and the focus shifted back to the name of the drink itself. The logo looks more compact while retaining its emotional appeal.
The name is placed diagonally from the lower-left corner to the right. The dark blue letters have uneven contours, as if written with a brush. The front characters are larger than the back ones, creating an illusion of perspective and depth, as if the word is receding toward the gaze.
Above the central part is a green leaf with an elongated shape, a slight bend, and a sharp end. Blue strokes are visible along the edges of the leaf. The leaf is slightly tilted and repeats the general direction of the name.
The new style helps to preserve naturalness and liveliness, keeping the logo relevant in changing market conditions.
2008 – 2016
In 2008, Fanta softened the logo’s shapes, emphasizing a sense of freshness and naturalness. The letters became squat and blue, reminiscent of drops of liquid, reinforcing the connection to the drink. The diagonal placement of the name was retained, but the perspective was now more restrained than before.
The silhouette of the letters took on a voluminous, rounded shape with smooth edges, free of the previous unevenness. The style resembles inflated shapes, emphasizing the softness and naturalness of perception. The inscription remains dark blue.
Above the letter “n” is a green leaf with a modified shape. Now it looks more realistic than in previous versions, with the curve pointing to the left. The use of a gradient in the leaf enhances the feeling of volume. It has a light green hue that gradually transitions to dark green.
The updated style remains emotional and emphasizes the drink’s bright, fruity image.
2008 – 2010
In the late 2000s, Fanta returned to a closed-oval logo based on a bright, rounded element. The visual image is associated with orange, the drink’s main flavor, but it also resembles the sun, thereby enhancing the logo’s emotional character.
The circle is a rich orange color with a neat, thin line around the contour, slightly darker than the main color. This adds depth and a slight sense of volume. Inside, the name Fanta is written diagonally in dark blue font. The inscription remains the same in style and form, but is now highlighted with a white outline that emphasizes it against the bright background.
Above the letter “n” is a green leaf with a gradient from light to dark. It is directly on the orange base, supporting the drink’s natural fruit theme.
The combination of blue text, orange background, and green element emphasizes the brightness of the drink’s image.
2010 – 2023
In the next version of the Fanta logo, the emphasis was placed on enhancing the image’s volume and lightness. The main orange circle has decreased in size and now appears as a compact, stylized background resembling the sun. Its color has remained saturated and bright, preserving the drink’s fruity character.
The brand name was enlarged, moved outside the circle, and placed diagonally as before. The blue letters grew lighter, taking on soft, slightly rounded shapes with white outlines separating them from the orange background.
The green leaf above the letter “n” has been retained, with its gradient fill and realistic curve.
Thanks to the new proportions, element displacement, and soft color transitions, the logo is now perceived as lighter and more receptive.
2016 – 2023 (international)
In 2016, the UK-based agency Koto, in collaboration with the brand team, presented an updated style for the Fanta logo. A year later, this logo appeared around the world, becoming one of the most recognizable designs of the last decade.
The logo is based on strict geometry and a sense of handcrafted work. All of its details were created by hand from paper and then converted to digital format. The design includes three key elements: a bright orange circle, a polygonal blue shape, and a green leaf.
The orange circle is partially hidden and perceived as a background element, maintaining a connection to the drink’s fruit profile. Above it is a blue plate tilted to the left with corners, inside which the brand name is inscribed in white letters. The inscription is set in the Fanta Playful font, with straight lines rather than smooth curves. A light gray shadow is visible inside the letters, giving them volume and depth.
At the top, the logo is completed by a green leaf with a smooth curve and a dark inner shade that enhances the effect of volume. It visually connects the blue shape and the orange background, emphasizing the integrity of the composition.
2017–2021 (Japan)
The Japanese version of the Fanta logo, introduced in 2017, adopted a distinctive style that reflected the preferences of the country’s young audience. It retained the main details of the previous design, but the logo became softer and more closely aligned with natural forms.
The logo’s foundation is a large orange circle, which conveys the drink’s citrus base. The name is written in bold white letters with a thin gray fill inside, emphasizing a slight volume. Instead of a large plate, the designers used only a dark blue outline of the letters, freeing up space for a bright background.
The font in the Fanta Playful logo is in all caps, sans serif, with a slight leftward tilt. The contours of the letters are smooth and rounded, with virtually no corners, making the whole image easy and friendly to look at.
Above the central part, the logo is complemented by a green leaf with a neat, smooth curve and an inner shade of dark green that enhances the volume.
The overall style reflects the brand’s positive energy and freshness, emphasizing its appeal to younger consumers in Japan.
2023 – today
In February 2023, the Fanta brand unveiled an updated visual identity, unifying the style for all markets for the first time. This coincided with a change in the recipe of the popular drink. The brand abandoned the fruit imagery and other unnecessary elements, leaving only the name and color in the foreground.
The new design was developed by the agencies Jones Knowles Ritchie and Gretel. Instead of separate versions for different flavors, there is now a single style. It features a bright blue, non-standard-shaped badge with white letters. The name is written in Fanta Pop, a proprietary font developed specifically for this logo. The second corporate font, Fanta Sans, was created for general corporate communications.
The badge itself is tilted to the left, its upper border repeats the letters’ silhouette, and the lower part is elongated and pointed. The logo is easily recognizable and lively, retaining its recognizability even without fruit associations. The letters are large, geometric, and slightly slanted. The plate’s bright blue color is uniform and saturated, with no gradients or shadows.
Now, every drink flavor is represented by a single recognizable style, and the new style emphasizes the power of the name without tying it exclusively to orange.
Font and Colors
The trademark’s graphic symbolism is the color orange. It is present in almost all versions of the emblem, as it is the main ingredient of the “sunny” drink.
In the new emblem, instead of thick, squat letters, flat and angular ones are used. The unconventional font creates the impression of cut paper. It was proposed by the studio “Colophon.”
The color palette is diverse. This is due to the expansion of the drink’s flavor, now including rich orange and pale mandarin, as well as yellow, green, and purple. Therefore, the palette is now differentiated by codes.