Sprite Logo

Sprite LogoSprite Logo PNG

The Sprite logo conveys the freshness and lightness of drinks with the natural taste of berries and fruits. The emblem carries the idea of movement and energy, which gives lemonade on a hot day. The highlight is the sharp gas bubbles hidden in the elements of the sign.

Sprite: Brand overview

Sprite is a brand of soft drinks in a variety of flavors. The original is pure lemonade, but there are versions with vanilla, orange, grape, cherry, cranberry, and other flavors. The product is colorless, bottled in green bottles with characteristic round depressions symbolizing bubbles rising from the bottom. The refreshing color of the plastic is one of the main marketing tools to distinguish Sprite from other sodas.

Meaning and History

Sprite Logo History

The Coca-Cola Company launched its lemon-lime brand in 1961, determined to displace 7 Up sodas from the market. The recipe behind it had previously been used in Germany for another product, Fanta Klare Zitrone.

Interestingly, the name Sprite was patented by Coca-Cola back in the 1940s. It was necessary for advertising with the image of a little elf Sprite Boy, which flashed on the screens until 1958. The character then disappeared as his name was assigned to a new brand. That’s what the focus group decided.

To compete with 7 Up, the drink needed a recognizable logo. It was modernized many times, changing minor elements until the brand name remained inside the “star.” The product’s design helped popularize it in the United States and dozens of other countries around the world.

1961 – 1972

Sprite Logo 1961

Creating a new brand, the Coca-Cola Company took care of its individuality. Coke’s art department came up with labels associated with sustainability. They were decorated with the blue-green “Sprite” logo, which was used in a high-contrast font with thin, long serifs. Above the letter “i” instead of a dot was a greenish-yellow star with eight asymmetrical rays. Below the name of the drink was a barely visible postscript – “TRADEMARK.”

1964 – 1972

Sprite Logo 1964

The letters “S,” “r,” and “t” are bright green, while “p,” “i” and “e” are orange. The star above the “i” was also repainted orange with one additional facet. In addition, the designers added a hyphen between the words “TRADE” and “MARK.”

1972 – 1980

Sprite Logo 1972

Not only did the Sprite logo turn green, but it was also tilted to the side. This arrangement seemed most successful to the designers, as it emphasized the explosive “character” of the drink when opened. In addition, the diagonal inscription harmonized well with the element that replaced the dot above the “i.” After all, such a sign is usually used when it is necessary to show an explosion – in this case, an explosion of flavor.

1980 – 1984

Sprite Logo 1974

For the next ten years, the brand name was dark green and diagonal. Only the element above the letter “i,” which for the first time turned into a dot, remained orange. A bold sans-serif font was used for the lettering, combining angles and rounding.

1984 – 1989

Sprite Logo 1984

In 1984, the logo design became more promotional. The “Sprite” lettering was repainted white and lost most of the rounding; instead of an orange circle above the letter “i,” a large yellow-green lemon was used. To its left was the word “Enjoy,” and the phrase “TRADEMARK” at the bottom was replaced with the handwritten “Great Lymon Taste” slogan.

1989 – 1995

Sprite Logo 1989

In the late 1980s, the trademark was once again green and horizontal. All additional lettering disappeared. The typeface became old-fashioned, with a slight slant. The silhouette of the citrus above the “i” became smaller, with the yellow lemon and green lime clearly distinguishable.

1994 – 2006

Sprite Logo 1994

The designers raised the right side of the word again to create a dynamic effect. To the same end, they added asymmetrical gray shadows behind each letter.

2006 – 2008

Sprite Logo 2006

In 2006, the style of the logo changed completely. The “Sprite” lettering became white, with a double blue outline. There were no intervals between the letters. The word was aligned horizontally to fit on top of a huge green-and-yellow symbol consisting of two “petals” in a silver frame. This element took up more than half of the space. It appeared in place of the lemon and lime that used to replace the dot over the “i.”

2008 – 2009

Sprite Logo 2008

The slanted word “Sprite” was inside an asymmetrical silver frame with six corners (three on each side). The geometric shape resembled the star from the original logo of the drink. But in this case, it was the liquid that was about to spurt out of the lemon that had fallen from above. The citrus fruit was two-colored: the yellow top contrasted with the green “sunken” part. At the same time, the base of the logo was square and had a blue-green gradient.

2014 – 2019

Sprite Logo 2014

The designers removed the mottled background and changed the color scheme. The letters and the frame are now completely green, the upper part of the lemon remains yellow, and the lower part brightens a bit. The font has also gotten an updated look.

2015 – 2019

Sprite Logo 2015

For the first time in a long time, the lemon is gone. The lettering in the frame has not changed at all.

2019 – 2022

Sprite Logo 2019

In 2019, the designers reduced the angle and used a modified font – bold sans serif. A familiar round dot appeared above the letter “i.” The frame also looks different due to the new thickness of the lines.

2022 – today

Sprite Logo

The current logo is laconic. It is horizontal, pastel-green, with a large dot above the letter “i.” To make it look harmoniously surrounded by lowercase letters, the designers made deep cutouts at the “i” and the neighboring “t.” And they shortened the cap of the letter “r.”

Font and Colors

Sprite Emblem

At first, the Sprite brand had a very simple symbolism: lemon and lime clearly hinted at the composition of the product. But then the manufacturer began to use different flavors, so he needed a universal emblem. The uneven frame in the form of an elongated six-pointed star turned out to be the optimal solution. Firstly, it reminds of the flash of the 1961 logo. Secondly, it can be interpreted as a splash of carbonated drink, which fly in all directions when you open the bottle.

The word “Sprite” does not use any particular font but a set of glyphs designed specifically for this brand. The letters are bold, in a sans-serif font, and slightly slanted to the right.

Sprite Symbol

Green has been the brand’s signature color since 1961. It is associated with Sprite soft drinks in the same way that orange is associated with Fanta and red with Coca-Cola. The packaging and promotional materials are colored green. A cool shade of #009539 was chosen for the logo.

Sprite color codes

Pigment GreenHex color:#02a84e
RGB:2 168 78
CMYK:99 0 54 34
Pantone:PMS 354 C