Sprite is a brand of soft drinks with different flavors. The original is pure lemonade, but there are versions with vanilla, orange, grape, cherry, cranberry, and other flavors. The product is colorless; it is bottled in green bottles with characteristic round indentations, which symbolize the bubbles rising from the bottom. The refreshing color of the plastic is one of the main marketing tools to distinguish Sprite from other sodas.
Meaning and History
The Coca-Cola Company launched its lemon-lime brand in 1961 when it decided to push 7 Up out of the market. The recipe taken as a basis was previously used in Germany for another product – Fanta Klare Zitrone.
Interestingly, the name Sprite was patented by Coca-Cola back in the 1940s. It was needed for an advertisement featuring Sprite Boy, a little elf that flashed on the screens until 1958. Then this character disappeared because his name was given to a new brand. This is what the focus group decided.
To compete with 7 Up, the drink needed a recognizable logo. It was modernized many times, changing minor elements until the trademark name remained inside the “star.” The design of the product helps to popularize it in the US and dozens of other countries around the world.
1961 – 1964
Creating a new brand, the Coca-Cola Company took care of its identity. Coke’s art department came up with labels associated with sustainability. They were decorated with a blue-and-green “Sprite” emblem, which was used in a high-contrast font with thin, long serifs. Above the “i” instead of a dot was a greenish-yellow star with eight asymmetrical rays. Under the drink’s name was a barely noticeable postscript, “TRADEMARK.”
1964 – 1974
The letters ‘S’, ‘r’ and ‘t’ are bright green, while the ‘p,’ ‘i’ and ‘e’ are orange. The star above the “i” has also been repainted orange, with one extra face. In addition, the designers added a hyphen between the words “TRADE” and “MARK.”
1974 – 1984
The brand name was dark green and diagonal for the next ten years. Only the element above the “i” remained orange, which for the first time turned into a dot. A bold sans-serif font was used for the inscription, combining corners and roundings.
1984 – 1989
In 1984, the logo design became more promotional. “Sprite” was repainted white and lost most of the rounding. Instead of an orange circle above the “i,” a large yellow-green lemon was used. To the left of it was the word “Enjoy,” and the phrase “TRADE-MARK” at the bottom was replaced by the sales slogan “Great Lymon Taste” in a handwritten font.
1989 – 1995
In the late 1980s, the brand name is green and horizontal again. All additional inscriptions have disappeared. The typeface was antique, with a slight slope. The silhouette of the citrus above the “i” has been reduced, with a clear distinction between yellow lemon and green lime.
1994 – 2006
The designers again raised the right side of the word to create a dynamic effect. For the same purpose, they added asymmetrical gray shadows behind each letter.
2006 – 2008
In 2006, the style of the logo changed completely. The “Sprite” lettering was white, with a double blue outline. Letter spacing was missing. The word was aligned horizontally to fit on top of huge green and yellow symbol, consisting of two “petals” in a silver frame. This element occupied more than half of the space. It appeared instead of lemon and lime, which used to replace the dot over the “i.”
2008 – 2009
The slanted word “Sprite” was inside an asymmetrical silver frame with six corners (three on each side). The geometric figure was shaped like a star from the original drink logo. But in this case, it was a liquid that was about to splash out from a lemon that had fallen from above. The citrus fruit was two-tone: the yellow top contrasted with the green “drowned” part. At the same time, the logo’s base was square and had a blue-green gradient.
2014 – 2019
The designers removed the colorful background and changed the color scheme. The letters and frame are now completely green, the top of the lemon remains yellow, and the bottom has been slightly lightened. The font also looked updated.
2015 – 2019
For the first time in a long time, the lemon disappeared. The inscription in the frame has not changed at all.
2019 – today
In 2019, the designers reduced the inclination angle and used a modified font – bold sans serif. Above the letter “i” appeared the usual round dot. The frame also looks different due to the new thickness of the lines.
Font and Colors of the Emblem
At first, the Sprite brand had very simple symbols: a lemon and a lime explicitly hinted at the product’s composition. But then the manufacturer began to use different flavors, so he needed a universal emblem. The uneven frame in the form of a stretched six-pointed star turned out to be the best solution. Firstly, it resembles the 1961 logo flash. Secondly, it can be interpreted as a splash from a carbonated drink that scatters in all directions when the bottle is opened.
The word “Sprite” does not use any particular font but a set of glyphs designed specifically for this brand. The letters are bold, sans-serif, and slightly slope to the right.
Green has been the brand’s signature color since 1961. It is associated with Sprite soft drinks in the same way that orange is associated with Fanta and red is associated with Coca-Cola. Packages and promotional materials are painted green. A cold shade #009539 was chosen for the logo.