Red Bull is an Austrian energy drink brand created in 1987. It belongs to Red Bull GmbH, which was founded in 1984. However, its history began even earlier, in 1982, when Dietrich Mateschitz, during one of his business trips to Thailand has found an excellent invigorating remedy – Krating Daeng. Teaming up with inventor Chaleo Yoovidhya, they came up with a modified product recipe for Europeans.
Meaning and History
The Red Bull logo is used wherever possible: in sports and esports competitions, during football matches, races, and even space projects. Simultaneously, it is associated with activity and dedication, reflecting the brand’s main values .
While creating the emblem for his new brand, Dietrich Mateschitz chose not to remove the symbol of the original Krating Daeng. He also kept the name, simply translating it into English. So the image of Red Bull is almost a complete copy of the Krating Daeng corporate identity.
Font and Color of the Emblem
Since 1987, the blend of taurine, caffeine, and sugar has been packaged in a blue and white can with a striking logo. It depicts two bulls about to collide with their horns against the backdrop of the sun. The idea is nothing new – the same pattern is present on the Krating Daeng labels.
Dietrich Mateschitz did not change the iconography, leaving all design elements intact. Perhaps he wanted the brand to be associated with something alien, exotic, coming straight from Thailand. This made sense, considering that the owner of Red Bull borrowed the concept of a Thai energy drink.
The two red bulls pointing towards the center symbolize power and energy. The large yellow circle in the background represents the solar disk. Animals convey balance: they are opposed to each other and, at the same time, complement each other because the left side of the emblem mirrors the right one.
The logo contains not only a graphic image with bulls but also the inscription “Red Bull.” The brand name immediately catches the eye, thanks to the large, rounded letters. The designers used a personal sans serif font. It has something in common with Futura SH-Dem Bold, Futura TS XBold, Avant Garde Gothic, Futura BQ Demi Bold. The similarity is only distant, as the “R” in the word “Red” and the “B” in the word “Bull” have a unique writing style. For example, “B” looks like a modified beta character.
Color palette borrowed from Krating Daeng. It combines bright colors, which is typical of Thai culture. Bulls, as in the name of the brand, are red. They are surrounded by blurred yellow outlines – glare from the solar disk.