Red Bull Logo

Red Bull LogoRed Bull Logo PNG

Strength, energy, and fighting spirit can all be seen in the Red Bull logo. The drink fights fatigue and sleepiness, helping you stay as alert as midday. The mark promises the ability to get important things done as long as the formula lasts.

Red Bull: Brand overview

Red Bull is an Austrian energy drink brand that was established in 1987. It is owned by Red Bull GmbH, which was founded in 1984. However, its story began even earlier, in 1982, when Dietrich Mateschitz, during one of his business trips to Thailand, found an excellent invigorator – Krating Daeng. Teaming up with inventor Chaleo Yoovidhya, they came up with a modified recipe for the product for Europeans.

Meaning and History

Red Bull Logo History

The Red Bull logo is used everywhere it can be: at sporting and esports events, during soccer matches, races, and even space projects. At the same time, it is associated with activity and dedication, reflecting the core values of the brand.

When coming up with the logo for his new brand, Dietrich Mateschitz decided not to remove the symbol of the original Krating Daeng. He also kept the name, simply translating it into English. In this way, the Red Bull image is almost a complete copy of the Krating Daeng brand identity.

What is Red Bull?

It is a caffeinated soft drink made with mountain water. It contains a large number of sweeteners, as well as flavorings, colorings, and other additives.

Font and Colors

Red Bull Emblem

Since 1987, the mixture of taurine, caffeine, and sugar has been packaged in a blue and white can with a colorful logo. It depicts two bulls ready to clash horns against the backdrop of the sun. The idea is not new – the same picture is present on Krating Daeng labels.

Dietrich Mateschitz did not change the iconography, leaving all the design elements untouched. Perhaps he wanted the brand to be associated with something alien, exotic, coming straight from Thailand. This makes sense, considering that the owner of Red Bull borrowed the concept of a Thai energy drink.

The two red bulls pointing toward the center symbolize strength and energy. The large yellow circle in the background represents a solar disk. The animals convey balance: they oppose each other and, at the same time, complement each other, as the left side of the logo mirrors the right side.

The logo contains a graphic image with bulls and the inscription “Red Bull.” The name of the brand immediately catches the eye thanks to the large rounded letters. The designers used a customized sans-serif font. It has something in common with Futura SH-Dem Bold, Futura TS XBold, Avant Garde Gothic, and Futura BQ Demi Bold. The similarities are only remote, as the “R” in “Red” and the “B” in “Bull” have a unique writing style. For example, the “B” looks like a modified beta character.

The color palette is borrowed from Krating Daeng. It combines bright colors, which is characteristic of Thai culture. The bulls, as in the brand name, are red. They are surrounded by blurred yellow contours – the glare from the sun’s disk.

Red Bull color codes

Rich CarmineHex color:#db0a40
RGB:219 10 64
CMYK:0 95 71 14
Pantone:PMS 1788 C
Tangerine YellowHex color:#ffcc00
RGB:255 204 0
CMYK:0 20 100 0
Pantone:PMS 7549 C


What does the Red Bull logo represent?

Two red bulls pointing their horns against a yellow sun symbolize strength and energy. They link the modern Red Bull with its predecessor, the Thai energy drink brand Krating Daeng. It is from him that Red Bull took its logo.

What does the Bull logo mean?

The bulls in the logo symbolize strength, perseverance, power, energy, and physical activity.

Is Red Bull an Indian brand?

The Red Bull energy drink brand is owned by an Austrian company of the same name.

Which company has the Red Bull logo?

Krating Daeng company uses the Red Bull logo from Thailand. More precisely, it is Red Bull that uses its logo.